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From: "E-commerce Briefings" <news@e-commercebriefings.com>
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Subject: Understanding Customer Behavior, Needs, and Wants
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 Content preview:  See how you can leverage Ecommerce to help your business stand
    out Weekly Newsletter for January 18, 2023 http://track.e-commercebriefings.com/f/a/SGL86Dbr9W7Dh3ZQhdYF4A~~/AASYGgA~/RgRlqpycP0TzaHR0cDovL3RyYWNrLnRlY2htYXJrZXRpbmdndWlkZS5jb20vP3h0bD01cXMxNTdnZXlmeGtyeGJ4NmJvcjc0eWNuNjRvZGlrOWZodHIyZG5jNzI2Z
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See how you can leverage Ecommerce to help your business stand out=0A=0AWee=
kly Newsletter for January 18, 2023=0A=0Ahttp://track.e-commercebriefings.c=
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mmerce POS Integration and How It Works=0A=0APOS integration is a technolog=
ical way to create a seamless connection between your point-of-sale system =
and the eCommerce platform. It allows you to conduct transactions and order=
s across online and offline channels while pulling extensive data between t=
wo systems in real-time. It also improves customer happiness across all its=
 omnichannel touchpoints and instantly addresses various company demands. S=
ee how POS eliminates manual labor and offers in-depth reports so you can m=
ake informed decisions and boost your revenue.=0A=0AAutomating Processes to=
 Enhance User Experience=0Ahttp://track.e-commercebriefings.com/f/a/C8lgieZ=
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The manual testing solution process in NASDAQ's e-commerce gateway presents=
 several difficulties. Their critical problems include the absence of autom=
ation in the Point of Sale application and labor-intensive procedures. Aspi=
re Systems offered end-to-end automation of POS test cases to eliminate the=
 need for manual testing. They also implemented a multi-browser test execut=
ion for web automation. Reducing manual labor by 80%, the POS test cases he=
lped the business enhance customer satisfaction.=0A=0AFIND OUT MORE=0Ahttp:=
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 over 5,000 items for aviation maintenance and operation available in their=
 online store, PilotMall needs a system to efficiently protect, handle, and=
 fulfill client orders while presenting at tradeshows. The answer is to use=
 a solid yet user-friendly point of sale (POS) system from Monsoon Stone Ed=
ge to automate its retail and online operations. PilotMall processed thousa=
nds of orders each show while offering real-time pricing and product availa=
bility thanks to the improved POS technology.=0A=0AFIND OUT MORE=0Ahttp://t=
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=0A=0AA consumer retail company struggles with inventory control and mainta=
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tore changed to Nastel's AutoPilot for its successful history of delivering=
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#ffffff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hid=
den;">See how you can leverage Ecommerce to help your business stand out</d=
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ng:0;background-color:#3f3f3f;color:#919191" text=3D"#919191" vlink=3D"#ccc=
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idth:640px">=0A=09=09=09<table bgcolor=3D"#ffffff" border=3D"0" cellpadding=
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b7c4a4;border-top:1px solid #b7c4a4" width=3D"570"><tbody><tr><td align=3D"=
center" style=3D"font-size:0;padding:20px 0px" valign=3D"top">=0A=09=09=09=
=09=09=09<div style=3D"vertical-align:top;width:100%;max-width:640px">=0A=
=09=09=09=09=09=09<table border=3D"0" cellpadding=3D"0" cellspacing=3D"9" c=
lass=3D"m_vb-content" role=3D"presentation" style=3D"border-collapse:separa=
te;width:100%;border-spacing:5px" width=3D"552"><tbody><tr><td align=3D"cen=
ter" style=3D"font-size:15px;line-height:1.2;color:#555555;font-family:Mont=
serrat,Trebuchet MS,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Tahoma,sa=
ns-serif" valign=3D"top" width=3D"100%"><span style=3D"font-size:15px;color=
:#a9a9a9">Weekly Newsletter for January 18, 2023 </span></td>=0A=09=09=09=
=09=09=09=09=09</tr></tbody></table></div>=0A=09=09=09=09=09=09</td>=0A=09=
=09=09=09=09</tr></tbody></table></div>=0A=09=09=09</td>=0A=09=09</tr></tbo=
dy></table><table bgcolor=3D"#ffffff" border=3D"0" cellpadding=3D"0" cellsp=
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resentation" style=3D"background-color:#ffffff" width=3D"100%"><tbody><tr><=
td align=3D"center" class=3D"m_vb-outer" style=3D"padding-left:9px;padding-=
right:9px;font-size:0" valign=3D"top">=0A=09=09=09<div style=3D"margin:0 au=
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href=3D"http://track.e-commercebriefings.com/f/a/5NFb8ls9zb8rfWkqAhSZyg~~/A=
ASYGgA~/RgRlqpycP0TzaHR0cDovL3RyYWNrLnRlY2htYXJrZXRpbmdndWlkZS5jb20vP3h0bD0=
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0YW51aUBzYXJheWEud29ybGRYBAAAAAA~"><img align=3D"center" alt=3D"ContentREAD=
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ont-size:16px;font-family:Montserrat,Trebuchet MS,Lucida Grande,Lucida Sans=
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to" title=3D"ContentREADS Ecommerce" vspace=3D"0" width=3D"400"></a></td>=
=0A=09=09=09=09=09=09=09=09</tr></tbody></table></div>=0A=09=09=09=09=09=09=
</td>=0A=09=09=09=09=09</tr></tbody></table></div>=0A=09=09=09</td>=0A=09=
=09</tr></tbody></table><table bgcolor=3D"#ffffff" border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0" class=3D"m_vb-outer" role=3D"presentation" style=
=3D"background-color:#ffffff" width=3D"100%"><tbody><tr><td align=3D"center=
" class=3D"m_vb-outer" style=3D"padding-left:9px;padding-right:9px;font-siz=
e:0" valign=3D"top">=0A=09=09=09<div style=3D"margin:0 auto;max-width:640px=
">=0A=09=09=09<table bgcolor=3D"#eeefdf" border=3D"0" cellpadding=3D"0" cel=
lspacing=3D"9" class=3D"m_vb-row" role=3D"presentation" style=3D"border-col=
lapse:separate;width:100%;background-color:#eeefdf;border-spacing:20px;max-=
width:640px;border-right:1px solid #b7c4a4;border-left:1px solid #b7c4a4" w=
idth=3D"570"><tbody><tr><td align=3D"center" style=3D"font-size:0" valign=
=3D"top">=0A=09=09=09=09=09=09<div style=3D"vertical-align:top;width:100%;m=
ax-width:640px">=0A=09=09=09=09=09=09<table border=3D"0" cellpadding=3D"8" =
cellspacing=3D"0" class=3D"m_vb-content" role=3D"presentation" style=3D"bor=
der-collapse:separate;width:100%;border-spacing:0px" width=3D"552"><tbody><=
tr><td align=3D"left" style=3D"font-weight:normal;color:#222427;font-size:2=
2px;font-family:Montserrat,Trebuchet MS,Lucida Grande,Lucida Sans Unicode,L=
ucida Sans,Tahoma,sans-serif;text-align:left;line-height:1.2" valign=3D"top=
" width=3D"100%"><span style=3D"font-weight:normal"><strong>Understanding C=
ustomer Behavior, Needs, and Wants</strong></span></td>=0A=09=09=09=09=09=
=09=09=09</tr><tr><td align=3D"left" class=3D"m_long-text m_links-color" st=
yle=3D"font-weight:normal;color:#222427;font-size:16px;font-family:Montserr=
at,Trebuchet MS,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Tahoma,sans-s=
erif;text-align:left;line-height:1.4" valign=3D"top" width=3D"100%">=0A=09=
=09=09=09=09=09=09=09=09<p style=3D"margin:1em 0px;margin-bottom:0px;margin=
-top:0px">In the e-commerce industry, coming up with enticing offers, custo=
mized deals, and re-engaging email campaigns is pivotal. These techniques a=
llow businesses to flourish and acquire more potential customers, boosting =
their profits. Hence, integrating e-commerce personalization technologies a=
nd services is necessary to keep your consumers hooked. Here are attested i=
mplementations that will enable you to understand customer behavior, needs,=
 and wants.</p>=0A=09=09=09=09=09=09=09=09=09</td>=0A=09=09=09=09=09=09=09=
=09</tr></tbody></table></div>=0A=09=09=09=09=09=09</td>=0A=09=09=09=09=09<=
/tr></tbody></table></div>=0A=09=09=09</td>=0A=09=09</tr></tbody></table><t=
able bgcolor=3D"#ffffff" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" c=
lass=3D"m_vb-outer" id=3D"m_ko_sideArticleBlock_5" role=3D"presentation" st=
yle=3D"background-color:#ffffff" width=3D"100%"><tbody><tr><td align=3D"cen=
ter" class=3D"m_vb-outer" style=3D"padding-left:9px;padding-right:9px;font-=
size:0" valign=3D"top">=0A=09=09=09<div style=3D"margin:0 auto;max-width:64=
0pxpx">=0A=09=09=09<table bgcolor=3D"#ffffff" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" class=3D"m_vb-row" role=3D"presentation" style=3D"borde=
r-collapse:separate;width:100%;background-color:#ffffff;border-spacing:20px=
;max-width:640px;border-right:1px solid #b7c4a4;border-left:1px solid #b7c4=
a4" width=3D"570"><tbody><tr><td align=3D"left" style=3D"font-size:0" valig=
n=3D"top">=0A=09=09=09=09=09=09<div style=3D"width:100%;max-width:640px">=
=0A=09=09=09=09=09=09<div class=3D"m_mobile-full" style=3D"display:inline-b=
lock;vertical-align:top;width:100%;max-width:410px">=0A=09=09=09=09=09=09<t=
able align=3D"left" border=3D"0" cellpadding=3D"8" cellspacing=3D"0" class=
=3D"m_vb-content" role=3D"presentation" style=3D"border-collapse:separate;w=
idth:100%;border-spacing:0px" width=3D"410"><tbody><tr><td align=3D"left" s=
tyle=3D"font-weight:bold;color:#485E6E;font-size:22px;font-family:Montserra=
t,Trebuchet MS,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Tahoma,sans-se=
rif;text-align:left;line-height:1.3" valign=3D"top" width=3D"100%"><a data-=
id=3D"4454130080" data-title=3D"Dynamic Yield: Implementing Extensive Targe=
ting" data-untrack=3D"0" href=3D"http://track.e-commercebriefings.com/f/a/H=
S4WQowfl3J_5r8sokwvxQ~~/AASYGgA~/RgRlqpycP4TKAWh0dHA6Ly90cmFjay50ZWNobWFya2=
V0aW5nZ3VpZGUuY29tLz94dGw9N3N4ZWZmMjI3cjZidmc1OHpxdGNjc25kN2NsN283ejM3eDNjN=
jVtMWUzM3ppcjhuZTN4NGZqajlkMjh0NTRrZHNsZmlrc25tMTFxNjltM205dGFieXB4Yng4dXlz=
cmwweHV4Y2dlYnlnYXlza3JkNzFqeHJuejBwYTRjeHJxZGQ3cHBxYzdjemY1a2J0b2I3d2pxa2Z=
sNnhrOTRyaGxlOGN4enZ1bzJvM2R6Y2RwN2FrNTVxZTlsdHl0cTI0ZDI1ams5Mnk4anN0Mmpmcn=
RmeTk2a2Z5bHJwYnprcTByejJqMGszMmw3bHVia3I5MXJ0MHRuNWF3cTR4dmNoemdtOHRnbmRne=
GhqMWFxeGFqZDR2bHdsdGMwdnBhN2h2NGN1ZHFiazVnN3R0dGQ3NDhtcXE3Nml5aDMxbnkybGo3=
dHFxZ2UwZHk2dDN2N3B0dTY3enhvZWVhZHJjOW9ibDIxNnV2cHphMjBiZ2lqMm1ubmo3Mjl5emZ=
3cHQmZWloPXA1bHpnNXJubnNqbWVxaXluNTRyM2R4cW52c2IweGxucWZ0VwNzcGNCCmO1oBfIY_=
I5uONSFmJraXB0YW51aUBzYXJheWEud29ybGRYBAAAAAA~" rel=3D"noreferrer" style=3D=
"color:#485E6E;font-weight:bold;text-decoration:none" target=3D"_blank">Dyn=
amic Yield: Implementing Extensive Targeting</a></td>=0A=09=09=09=09=09=09=
=09=09</tr><tr><td align=3D"left" class=3D"m_long-text m_links-color" style=
=3D"font-weight:normal;color:#222427;font-size:16px;font-family:Montserrat,=
Trebuchet MS,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Tahoma,sans-seri=
f;text-align:left;line-height:normal;line-height:1.4" valign=3D"top" width=
=3D"100%">=0A=09=09=09=09=09=09=09=09=09<p style=3D"margin:1em 0px;margin-b=
ottom:0px;margin-top:0px;margin-right:20px">With its diverse consumer base,=
 an e-commerce retailer wanted to identify its customers' motivations to ma=
rket its massive product catalog. It partnered with Dynamic Yield and emplo=
yed its interoperable, intelligent, and performant technologies. Connecting=
 systems and data points, segmenting users, and customizing homepage banner=
s made it easy to launch specific promotions and product recommendations. T=
hus, the company increased its conversion rate, median average order value =
(AOV), and revenue per session.</p>=0A=09=09=09=09=09=09=09=09=09</td>=0A=
=09=09=09=09=09=09=09=09</tr><tr><td align=3D"left" valign=3D"top">=0A=09=
=09=09=09=09=09=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"6=
" cellspacing=3D"0" role=3D"presentation" style=3D"border-spacing:0;padding=
-top:4px;"><tbody><tr><td align=3D"left" bgcolor=3D"#5da104" style=3D"displ=
ay:inline-block;background:#6ead00;padding:15px 30px 15px 30px;border-radiu=
s:4px" valign=3D"middle" width=3D"auto"><a data-id=3D"4454130081" data-titl=
e=3D"FIND OUT MORE" data-untrack=3D"0" href=3D"http://track.e-commercebrief=
ings.com/f/a/ZL3643Cty6z4DUcWRYQcnQ~~/AASYGgA~/RgRlqpycP4TKAWh0dHA6Ly90cmFj=
ay50ZWNobWFya2V0aW5nZ3VpZGUuY29tLz94dGw9N3N4ZWZmMjI3cjZidmc1OHpxdGNjc25kN2N=
sN283ejNxNXhzN2JucTVkbXJnc243d3prMWZueTZuczJjYzUwYzAyZjIzeWZqYWJud3lqenltZz=
FmdzIzbXdhb3A0bWs2NTgwdGJ6cDRkeTN3Zno2MHAzMjV4MDdsdDE3anpsMDY0ZnBmMmxxcXFlY=
3Z3MWxkY3preG10N2RzcXdjeGRuZnl6d2hhN3VjbzNvenFoa2pqcXFqNmR4c2Q0cmE0ZGxyeGE4=
N3BhNjVmbW13dDJ1bmdhd214ZGlibDJ1a3dodzhnZW1mb2Z2eDhvbzJ2YTdsNmk0b3diOTI2bmt=
lbTB5YWxiNjlxYzgwZzFlMTkzZWdlMGdxN2IwaTNnZHR1bXRsNnZ3cTZ1YXRmZ2RobTR5OXZicG=
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cida Sans Unicode,Lucida Sans,Tahoma,sans-serif;text-align:left;line-height=
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"Emarsys: Uncovering Potential Gains" data-untrack=3D"0" href=3D"http://tra=
ck.e-commercebriefings.com/f/a/LPa4bFgjXu6GQFo-GN98yg~~/AASYGgA~/RgRlqpycP4=
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er" style=3D"color:#485E6E;font-weight:bold;text-decoration:none" target=3D=
"_blank">Emarsys: Uncovering Potential Gains</a></td>=0A=09=09=09=09=09=09=
=09=09</tr><tr><td align=3D"left" class=3D"m_long-text m_links-color" style=
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Trebuchet MS,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Tahoma,sans-seri=
f;text-align:left;line-height:normal;line-height:1.4" valign=3D"top" width=
=3D"100%">=0A=09=09=09=09=09=09=09=09=09<p style=3D"margin:1em 0px;margin-b=
ottom:0px;margin-top:0px;margin-right:20px">A growing market presence benef=
its a business; however, the inability to engage well with the customers co=
uld lead to significant drawbacks. This online store chose Emarsys' solutio=
ns to do away with its manual, time-consuming processes. Emarsys helped the=
m automate email campaigns, create market segments, and specify customer di=
scounts. As a result, the client achieved a whopping 60% uplift in revenue =
and a 10% boost in total conversions.</p>=0A=09=09=09=09=09=09=09=09=09</td=
>=0A=09=09=09=09=09=09=09=09</tr><tr><td align=3D"left" valign=3D"top">=0A=
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adius:4px" valign=3D"middle" width=3D"auto"><a data-id=3D"4454130084" data-=
title=3D"FIND OUT MORE" data-untrack=3D"0" href=3D"http://track.e-commerceb=
riefings.com/f/a/tHaYIrAzY5czfwwsYcLvbg~~/AASYGgA~/RgRlqpycP4S8AWh0dHA6Ly90=
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e;color:#ffffff" target=3D"_blank">FIND OUT MORE</a></td>=0A=09=09=09=09=09=
=09=09=09=09=09=09</tr></tbody></table></td>=0A=09=09=09=09=09=09=09=09</tr=
></tbody></table></div>=0A=0A=09=09=09=09=09=09<div class=3D"m_mobile-full"=
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" cellspacing=3D"7" class=3D"m_vb-content" role=3D"presentation" style=3D"b=
order-collapse:separate;width:100%;border-spacing:10px" width=3D"180"><tbod=
y><tr><td align=3D"left" class=3D"m_links-color" valign=3D"top" width=3D"10=
0%"><a data-id=3D"4454130085" href=3D"http://track.e-commercebriefings.com/=
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alt=3D"Emarsys: Uncovering Potential Gains" height=3D"210" src=3D"https://i=
ndustrymd.blob.core.windows.net/case-study-png-public-prod/156338a3-ea65-4e=
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; max-width: 160px; height: 210px;' title=3D"Emarsys: Uncovering Potential =
Gains" width=3D"162"></a></td>=0A=09=09=09=09=09=09=09=09</tr></tbody></tab=
le></div>=0A=09=09=09=09=09=09</div>=0A=09=09=09=09=09=09</td>=0A=09=09=09=
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cellspacing=3D"9" class=3D"m_vb-row" role=3D"presentation" style=3D"border-=
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ax-width:640px;border-right:1px solid #b7c4a4;border-left:1px solid #b7c4a4=
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e align=3D"left" border=3D"0" cellpadding=3D"8" cellspacing=3D"0" class=3D"=
m_vb-content" role=3D"presentation" style=3D"border-collapse:separate;width=
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ebuchet MS,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Tahoma,sans-serif;=
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e=3D"color:#485E6E;font-weight:bold;text-decoration:none" target=3D"_blank"=
>Elevating Customers' Shopping Experience</a></td>=0A=09=09=09=09=09=09=09=
=09</tr><tr><td align=3D"left" class=3D"m_long-text m_links-color" style=3D=
"font-weight:normal;color:#222427;font-size:16px;font-family:Montserrat,Tre=
buchet MS,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Tahoma,sans-serif;t=
ext-align:left;line-height:normal;line-height:1.4" valign=3D"top" width=3D"=
100%">=0A=09=09=09=09=09=09=09=09=09<p style=3D"margin:1em 0px;margin-botto=
m:0px;margin-top:0px;margin-right:20px">This workwear company desired to de=
liver outstanding customer service by personalizing its product recommendat=
ions. Incorporating Evergage's 1-to-1 cross-channel personalization meant i=
nitiating A/B testing, behavioral monitoring, and algorithm analysis. This =
solution ensured a high-quality shopping experience through similar product=
 and weather-based suggestions, including cart abandonment emails. Ultimate=
ly, the apparel business saw substantial improvements in its conversion rat=
es, AOV, and click-throughs.</p>=0A=09=09=09=09=09=09=09=09=09</td>=0A=09=
=09=09=09=09=09=09=09</tr><tr><td align=3D"left" valign=3D"top">=0A=09=09=
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/a></td>=0A=09=09=09=09=09=09=09=09=09=09=09</tr></tbody></table></td>=0A=
=09=09=09=09=09=09=09=09</tr></tbody></table></div>=0A=0A=09=09=09=09=09=09=
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" valign=3D"top" width=3D"100%"><a data-id=3D"4454130088" href=3D"http://tr=
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ng Customers' Shopping Experience" height=3D"210" src=3D"https://industrymd=
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