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Envelope-to: steven.frederick@saraya.world
Delivery-date: Fri, 24 Jun 2022 05:40:53 +0800
Content-Type: text/html; charset=utf-8
From: Terence Geoghan <terence.geoghan@cognitionsolution.com>
Subject: Marketing Data Vendor Selection =?UTF-8?B?4oCT?= Guidance
Message-ID: <2ea687d4-a3d9-52ee-7d4e-032df040dcf6@cognitionsolution.com>
Content-Transfer-Encoding: quoted-printable
Date: Thu, 23 Jun 2022 21:40:06 +0000 (UTC)
MIME-Version: 1.0
To: steven.frederick@saraya.world

Hi Steven,
=C2=A0
We hear from clients about their experience of working=
 with other sales and marketing data companies and specifically the ones en=
abling access to an existing repository of B2B data and I thought, given yo=
ur role at=C2=A0Saraya, you might find it use=
ful if I share some of the feedback we=E2=80=99ve had and our thoughts arou=
nd what you need to ask and look for when sourcing a data partner.</=
p>
=C2=A0
<table style=3D"width: 0.0pt;border: none;border-collapse:collapse;">
 <tbody>
 <tr>
 <td style=3D"width:77.4pt;border-top:double #5B9BD5 1.5pt;borde=
r-left: double #5B9BD5 1.5pt;border-bottom:solid #5B9BD5 1.0pt;border-righ=
t:solid #4F81BD 1.0pt;background:#5B9BD5;padding:0in 5.4pt 0in 5.4pt;height=
:25.4pt;">
 Recurring Issue
 </td>
 <td style=3D"width:81.0pt;border-top:double #5B9BD5 1.5pt;borde=
r-left: none;border-bottom:solid #5B9BD5 1.0pt;border-right:solid #4F81BD =
1.0pt;background:#5B9BD5;padding:0in 5.4pt 0in 5.4pt;height:25.4pt;">
 Risk
 </td>
 <td style=3D"width:116.75pt;border-top:double #5B9BD5 1.5pt;bor=
der-left:none;border-bottom:solid #5B9BD5 1.0pt;border-right:double #4F81BD=
 1.5pt;background:#5B9BD5;padding:0in 5.4pt 0in 5.4pt;height:25.4pt;">
 What to look out for when sourcing a Data Part=
ner
 </td>
 <td style=3D"width:65.75pt;border-top:double #5B9BD5 1.5pt;bord=
er-left: none;border-bottom:solid #5B9BD5 1.0pt;border-right:solid #4F81BD=
 1.0pt;background:#5B9BD5;padding:0in 5.4pt 0in 5.4pt;height:25.4pt;">
 Recurring Issue
 </td>
 <td style=3D"width:69.2pt;border-top:double #5B9BD5 1.5pt;borde=
r-left: none;border-bottom:solid #5B9BD5 1.0pt;border-right:solid #4F81BD =
1.0pt;background:#5B9BD5;padding:0in 5.4pt 0in 5.4pt;height:25.4pt;">
 Risk
 </td>
 <td style=3D"width:109.45pt;border-top:double #5B9BD5 1.5pt;bor=
der-left:none;border-bottom:solid #5B9BD5 1.0pt;border-right:double #5B9BD5=
 1.5pt;background:#5B9BD5;padding:0in 5.4pt 0in 5.4pt;height:25.4pt;">
 What to look out for when sourcing a Data Part=
ner
 </td>
 </tr>
 <tr>
 <td style=3D"width: 77.4pt;border-top: none;border-left: 1.5pt =
double rgb(91, 155, 213);border-bottom: 1.5pt double rgb(91, 155, 213);bord=
er-right: 1pt solid rgb(156, 194, 229);background: rgb(222, 234, 246);paddi=
ng: 0in 5.4pt;height: 163.9pt;vertical-align: top;">
 Inaccurate, incomplete data
 </td>
 <td style=3D"width: 81pt;border-top: none;border-left: none;bor=
der-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1pt solid rgb(156,=
 194, 229);background: rgb(222, 234, 246);padding: 0in 5.4pt;height: 163.9p=
t;vertical-align: top;">
 Bounce rat=
es - increased blacklisted risk
 Compromis=
es brand perception
 </td>
 <td style=3D"width: 116.75pt;border-top: none;border-left: none=
;border-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1.5pt double r=
gb(91, 155, 213);background: rgb(222, 234, 246);padding: 0in 5.4pt;height: =
163.9pt;vertical-align: top;">
 Insist on=
 all data being verified before being released
 =C2=A0</s=
pan>
 OR have t=
he data built from scratch to your specific requirements.
 =C2=A0=C2=
=A0 =C2=A0Check the date when the repositories were built - The &apos;Gr=
and Resignation&apos; through the pandemic led to unprecedented levels of d=
ata churn
 </td>
 <td style=3D"width: 65.75pt;border-top: none;border-left: none;=
border-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1pt solid rgb(1=
56, 194, 229);background: white;padding: 0in 5.4pt;height: 163.9pt;vertical=
-align: top;">
 Data compliance
 </td>
 <td style=3D"width: 69.2pt;border-top: none;border-left: none;b=
order-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1pt solid rgb(15=
6, 194, 229);background: white;padding: 0in 5.4pt;height: 163.9pt;vertical-=
align: top;">
 Non-compl=
iance with regulations such as GDPR and CCPA.=C2=A0
 =C2=
=A0Loss of reputation or even fines
 =C2=A0</s=
pan>
 Lack of t=
ransparency =E2=80=93 Often there=E2=80=99s no specific reference to where =
the personal data was sourced=C2=A0
 </td>
 <td style=3D"width: 109.45pt;border-top: none;border-left: none=
;border-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1.5pt double r=
gb(91, 155, 213);background: white;padding: 0in 5.4pt;height: 163.9pt;verti=
cal-align: top;">
 A partner=
 who runs a tailored compliance programs =C2=A0
 =C2=A0</s=
pan>
 Who audits=
 every record according to where the data was sourced and how it was source=
d=C2=A0
 =C2=A0
 </td>
 </tr>
 <tr>
 <td style=3D"width: 77.4pt;border-top: none;border-left: 1.5pt =
double rgb(91, 155, 213);border-bottom: 1.5pt double rgb(91, 155, 213);bord=
er-right: 1pt solid rgb(156, 194, 229);padding: 0in 5.4pt;height: 100.6pt;v=
ertical-align: top;">
 Data comprehensiveness
 </td>
 <td style=3D"width: 81pt;border-top: none;border-left: none;bor=
der-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1pt solid rgb(156,=
 194, 229);padding: 0in 5.4pt;height: 100.6pt;vertical-align: top;">
 Data prov=
ided not reflective of the target universe
 =C2=A0
 </td>
 <td style=3D"width: 116.75pt;border-top: none;border-left: none=
;border-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1.5pt double r=
gb(91, 155, 213);padding: 0in 5.4pt;height: 100.6pt;vertical-align: top;">
 A partner=
 who understands the target sector and is able to identify companies as to =
where they are in the value chain of their sector
 =C2=A0</s=
pan>
 &apos;Poi=
nt-in-time&apos; research ensuring an accurate and current picture of a mar=
ket
 =C2=A0
 </td>
 <td style=3D"width: 65.75pt;border-top: none;border-left: none;=
border-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1pt solid rgb(1=
56, 194, 229);background: rgb(222, 234, 246);padding: 0in 5.4pt;height: 100=
.6pt;vertical-align: top;">
 Costs & commercial models
 </td>
 <td style=3D"width: 69.2pt;border-top: none;border-left: none;b=
order-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1pt solid rgb(15=
6, 194, 229);background: rgb(222, 234, 246);padding: 0in 5.4pt;height: 100.=
6pt;vertical-align: top;">
 Commitment=
 to on-going annual spend
 Data requ=
irements not being at the volumes that make the per record price sustainabl=
e
 </td>
 <td style=3D"width: 109.45pt;border-top: none;border-left: none=
;border-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1.5pt double r=
gb(91, 155, 213);background: rgb(222, 234, 246);padding: 0in 5.4pt;height: =
100.6pt;vertical-align: top;">
 A partner=
 that has flexible commercial models that are aligned with your specific ne=
eds and who can ensure competitive and sustainable =E2=80=98per record=E2=
=80=99 transaction rates
 </td>
 </tr>
 </tbody>
</table>
=C2=A0
We would be d=
elighted to schedule a call with you to discuss your own objectives and cha=
llenges when it comes to managing your data requirements=C2=A0at=C2=A0Saraya=C2=A0and to explore how we might be able to address these.=C2=A0</s=
pan>Please feel free to=C2=A0<a href=3D"https://labs.cognition-solutions.c=
om/r/0838cc69dc7dc5ca9ed3cb9b1?ct=3DYTo1OntzOjY6InNvdXJjZSI7YToyOntpOjA7czo=
xNDoiY2FtcGFpZ24uZXZlbnQiO2k6MTtpOjQyNTM7fXM6NToiZW1haWwiO2k6NTQzNjtzOjQ6In=
N0YXQiO3M6MjI6IjYyYjRkYWFhYjFlMzQ5MTQzODQzMzYiO3M6NDoibGVhZCI7czo3OiI2MzA1N=
DI0IjtzOjc6ImNoYW5uZWwiO2E6MTp7czo1OiJlbWFpbCI7aTo1NDM2O319&">schedule a me=
eting</a>=C2=A0based on your availability.
=C2=A0
I also thought it would be useful to connect with you vi=
a <a href=3D"https://labs.=
cognition-solutions.com/r/3c01294816fe7f07ec3851684?ct=3DYTo1OntzOjY6InNvdX=
JjZSI7YToyOntpOjA7czoxNDoiY2FtcGFpZ24uZXZlbnQiO2k6MTtpOjQyNTM7fXM6NToiZW1ha=
WwiO2k6NTQzNjtzOjQ6InN0YXQiO3M6MjI6IjYyYjRkYWFhYjFlMzQ5MTQzODQzMzYiO3M6NDoi=
bGVhZCI7czo3OiI2MzA1NDI0IjtzOjc6ImNoYW5uZWwiO2E6MTp7czo1OiJlbWFpbCI7aTo1NDM=
2O319&">LinkedIn-Terence Geoghan</a>.
=C2=A0
I hope to be able to meet you soon.
=C2=A0
Kind regards,
Terence Geoghan
Head of Commercials, North America</p=
>
Industry Intelligence, Research, & Lead Gen =
Solutions.
M: 646-204-7797
E:=C2=A0<a href=3D"mailto:terence.geoghan@cognition-solutions.com">terence.geoghan@cogn=
ition-solutions.com</a>
W:=C2=A0<a href=3D"https://labs.cognit=
ion-solutions.com/r/5038fc1ce9e139ab962dc743d?ct=3DYTo1OntzOjY6InNvdXJjZSI7=
YToyOntpOjA7czoxNDoiY2FtcGFpZ24uZXZlbnQiO2k6MTtpOjQyNTM7fXM6NToiZW1haWwiO2k=
6NTQzNjtzOjQ6InN0YXQiO3M6MjI6IjYyYjRkYWFhYjFlMzQ5MTQzODQzMzYiO3M6NDoibGVhZC=
I7czo3OiI2MzA1NDI0IjtzOjc6ImNoYW5uZWwiO2E6MTp7czo1OiJlbWFpbCI7aTo1NDM2O319&=
" title=3D"http://www.cognition-solutions.com">www.cognition-solutions.com</a><=
/p>
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 Unite=
d States =C2=A0
 55 Madison Av=
enue
 Suite 400 =C2=
=A0
 Morristown, N=
J, 07960 =C2=A0=C2=A0
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t: none;padding:0in 5.65pt 0in 5.65pt;height:42.05pt;">
 Unite=
d Kingdom
 5 Chancery La=
ne
 London EC4A 1=
BL
 United Kingdo=
m=C2=A0
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