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Envelope-to: omar.alhomsi@saraya.world
Delivery-date: Fri, 24 Jun 2022 01:36:27 +0800
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From: David Sweet <david.sweet@cognitionsolution.com>
Subject: Marketing Data Vendor Selection =?UTF-8?B?4oCT?= Guidance
Message-ID: <a7e425dd-83f6-b798-e3ed-eac849502033@cognitionsolution.com>
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Date: Thu, 23 Jun 2022 17:35:41 +0000 (UTC)
MIME-Version: 1.0
To: omar.alhomsi@saraya.world

Hi Omar,
=C2=A0
We hear from clients about their experience of working=
 with other sales and marketing data companies and specifically the ones en=
abling access to an existing repository of B2B data and I thought, given yo=
ur role at=C2=A0Saraya, you might find it use=
ful if I share some of the feedback we=E2=80=99ve had and our thoughts arou=
nd what you need to ask and look for when sourcing a data partner.</=
p>
=C2=A0
<table style=3D"width: 0.0pt;border: none;border-collapse:collapse;">
 <tbody>
 <tr>
 <td style=3D"width:77.4pt;border-top:double #5B9BD5 1.5pt;borde=
r-left: double #5B9BD5 1.5pt;border-bottom:solid #5B9BD5 1.0pt;border-righ=
t:solid #4F81BD 1.0pt;background:#5B9BD5;padding:0in 5.4pt 0in 5.4pt;height=
:25.4pt;">
 Recurring Issue
 </td>
 <td style=3D"width:81.0pt;border-top:double #5B9BD5 1.5pt;borde=
r-left: none;border-bottom:solid #5B9BD5 1.0pt;border-right:solid #4F81BD =
1.0pt;background:#5B9BD5;padding:0in 5.4pt 0in 5.4pt;height:25.4pt;">
 Risk
 </td>
 <td style=3D"width:116.75pt;border-top:double #5B9BD5 1.5pt;bor=
der-left:none;border-bottom:solid #5B9BD5 1.0pt;border-right:double #4F81BD=
 1.5pt;background:#5B9BD5;padding:0in 5.4pt 0in 5.4pt;height:25.4pt;">
 What to look out for when sourcing a Data Part=
ner
 </td>
 <td style=3D"width:65.75pt;border-top:double #5B9BD5 1.5pt;bord=
er-left: none;border-bottom:solid #5B9BD5 1.0pt;border-right:solid #4F81BD=
 1.0pt;background:#5B9BD5;padding:0in 5.4pt 0in 5.4pt;height:25.4pt;">
 Recurring Issue
 </td>
 <td style=3D"width:69.2pt;border-top:double #5B9BD5 1.5pt;borde=
r-left: none;border-bottom:solid #5B9BD5 1.0pt;border-right:solid #4F81BD =
1.0pt;background:#5B9BD5;padding:0in 5.4pt 0in 5.4pt;height:25.4pt;">
 Risk
 </td>
 <td style=3D"width:109.45pt;border-top:double #5B9BD5 1.5pt;bor=
der-left:none;border-bottom:solid #5B9BD5 1.0pt;border-right:double #5B9BD5=
 1.5pt;background:#5B9BD5;padding:0in 5.4pt 0in 5.4pt;height:25.4pt;">
 What to look out for when sourcing a Data Part=
ner
 </td>
 </tr>
 <tr>
 <td style=3D"width: 77.4pt;border-top: none;border-left: 1.5pt =
double rgb(91, 155, 213);border-bottom: 1.5pt double rgb(91, 155, 213);bord=
er-right: 1pt solid rgb(156, 194, 229);background: rgb(222, 234, 246);paddi=
ng: 0in 5.4pt;height: 163.9pt;vertical-align: top;">
 Inaccurate, incomplete data
 </td>
 <td style=3D"width: 81pt;border-top: none;border-left: none;bor=
der-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1pt solid rgb(156,=
 194, 229);background: rgb(222, 234, 246);padding: 0in 5.4pt;height: 163.9p=
t;vertical-align: top;">
 Bounce rat=
es - increased blacklisted risk
 Compromis=
es brand perception
 </td>
 <td style=3D"width: 116.75pt;border-top: none;border-left: none=
;border-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1.5pt double r=
gb(91, 155, 213);background: rgb(222, 234, 246);padding: 0in 5.4pt;height: =
163.9pt;vertical-align: top;">
 Insist on=
 all data being verified before being released
 =C2=A0</s=
pan>
 OR have t=
he data built from scratch to your specific requirements.
 =C2=A0=C2=
=A0 =C2=A0Check the date when the repositories were built - The &apos;Gr=
and Resignation&apos; through the pandemic led to unprecedented levels of d=
ata churn
 </td>
 <td style=3D"width: 65.75pt;border-top: none;border-left: none;=
border-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1pt solid rgb(1=
56, 194, 229);background: white;padding: 0in 5.4pt;height: 163.9pt;vertical=
-align: top;">
 Data compliance
 </td>
 <td style=3D"width: 69.2pt;border-top: none;border-left: none;b=
order-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1pt solid rgb(15=
6, 194, 229);background: white;padding: 0in 5.4pt;height: 163.9pt;vertical-=
align: top;">
 Non-compl=
iance with regulations such as GDPR and CCPA.=C2=A0
 =C2=
=A0Loss of reputation or even fines
 =C2=A0</s=
pan>
 Lack of t=
ransparency =E2=80=93 Often there=E2=80=99s no specific reference to where =
the personal data was sourced=C2=A0
 </td>
 <td style=3D"width: 109.45pt;border-top: none;border-left: none=
;border-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1.5pt double r=
gb(91, 155, 213);background: white;padding: 0in 5.4pt;height: 163.9pt;verti=
cal-align: top;">
 A partner=
 who runs a tailored compliance programmes =C2=A0
 =C2=A0</s=
pan>
 Who audits=
 every record according to where the data was sourced and how it was source=
d=C2=A0
 =C2=A0
 </td>
 </tr>
 <tr>
 <td style=3D"width: 77.4pt;border-top: none;border-left: 1.5pt =
double rgb(91, 155, 213);border-bottom: 1.5pt double rgb(91, 155, 213);bord=
er-right: 1pt solid rgb(156, 194, 229);padding: 0in 5.4pt;height: 100.6pt;v=
ertical-align: top;">
 Data comprehensiveness
 </td>
 <td style=3D"width: 81pt;border-top: none;border-left: none;bor=
der-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1pt solid rgb(156,=
 194, 229);padding: 0in 5.4pt;height: 100.6pt;vertical-align: top;">
 Data prov=
ided not reflective of the target universe
 =C2=A0
 </td>
 <td style=3D"width: 116.75pt;border-top: none;border-left: none=
;border-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1.5pt double r=
gb(91, 155, 213);padding: 0in 5.4pt;height: 100.6pt;vertical-align: top;">
 A partner=
 who understands the target sector and is able to identify companies as to =
where they are in the value chain of their sector
 =C2=A0</s=
pan>
 &apos;Poi=
nt-in-time&apos; research ensuring an accurate and current picture of a mar=
ket
 =C2=A0
 </td>
 <td style=3D"width: 65.75pt;border-top: none;border-left: none;=
border-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1pt solid rgb(1=
56, 194, 229);background: rgb(222, 234, 246);padding: 0in 5.4pt;height: 100=
.6pt;vertical-align: top;">
 Costs & commercial models
 </td>
 <td style=3D"width: 69.2pt;border-top: none;border-left: none;b=
order-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1pt solid rgb(15=
6, 194, 229);background: rgb(222, 234, 246);padding: 0in 5.4pt;height: 100.=
6pt;vertical-align: top;">
 Commitment=
 to on-going annual spend
 Data requ=
irements not being at the volumes that make the per record price sustainabl=
e
 </td>
 <td style=3D"width: 109.45pt;border-top: none;border-left: none=
;border-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1.5pt double r=
gb(91, 155, 213);background: rgb(222, 234, 246);padding: 0in 5.4pt;height: =
100.6pt;vertical-align: top;">
 A partner=
 that has flexible commercial models that are aligned with your specific ne=
eds and who can ensure competitive and sustainable =E2=80=98per record=E2=
=80=99 transaction rates
 </td>
 </tr>
 </tbody>
</table>
=C2=A0
We would be d=
elighted to schedule a call with you to discuss your own objectives and cha=
llenges when it comes to managing your data requirements=C2=A0at=C2=A0Saraya=C2=A0and to explore how we might be able to address these.=C2=A0</s=
pan>Please feel free to <a href=3D"https://labs.cognition-solutions.com/r/=
3fdb207696c24fcdb960af49f?ct=3DYTo1OntzOjY6InNvdXJjZSI7YToyOntpOjA7czoxNDoi=
Y2FtcGFpZ24uZXZlbnQiO2k6MTtpOjQwOTc7fXM6NToiZW1haWwiO2k6NTM2MztzOjQ6InN0YXQ=
iO3M6MjI6IjYyYjRhMDNkNGMwYTc5MzY1NTk5MTkiO3M6NDoibGVhZCI7czo3OiI0Mzk3NDU2Ij=
tzOjc6ImNoYW5uZWwiO2E6MTp7czo1OiJlbWFpbCI7aTo1MzYzO319&">schedule a meeting=
</a> based on your availability.
=C2=A0
I also thought it would be useful to connect with you =
via <a href=3D"https://labs.cognition-solutions.com/r/f776104584b287394f74a=
582e?ct=3DYTo1OntzOjY6InNvdXJjZSI7YToyOntpOjA7czoxNDoiY2FtcGFpZ24uZXZlbnQiO=
2k6MTtpOjQwOTc7fXM6NToiZW1haWwiO2k6NTM2MztzOjQ6InN0YXQiO3M6MjI6IjYyYjRhMDNk=
NGMwYTc5MzY1NTk5MTkiO3M6NDoibGVhZCI7czo3OiI0Mzk3NDU2IjtzOjc6ImNoYW5uZWwiO2E=
6MTp7czo1OiJlbWFpbCI7aTo1MzYzO319&">LinkedIn-David Sweet</a>=C2=A0</=
p>
=C2=A0
I hope to be able to meet you soon.<=
/em>
=C2=A0
Kind regards,
David Sweet
Director
44-79-3085-2691
<a href=3D"https://labs.cognition-solutions.com/r/4e89d=
fa3c997152ea2a4c93d9?ct=3DYTo1OntzOjY6InNvdXJjZSI7YToyOntpOjA7czoxNDoiY2Ftc=
GFpZ24uZXZlbnQiO2k6MTtpOjQwOTc7fXM6NToiZW1haWwiO2k6NTM2MztzOjQ6InN0YXQiO3M6=
MjI6IjYyYjRhMDNkNGMwYTc5MzY1NTk5MTkiO3M6NDoibGVhZCI7czo3OiI0Mzk3NDU2IjtzOjc=
6ImNoYW5uZWwiO2E6MTp7czo1OiJlbWFpbCI7aTo1MzYzO319&" title=3D"http://www.cog=
nition-solutions.com">www.cognition-solutions.com</a>
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gnition-solutions.com/media/images/CognitionLogo_White.png" alt=3D"cid:imag=
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 Unite=
d States =C2=A0
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enue
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=A0
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J, 07960 =C2=A0=C2=A0
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t: none;padding:0in 5.65pt 0in 5.65pt;height:42.05pt;">
 Unite=
d Kingdom
 5 Chancery La=
ne
 London EC4A 1=
BL
 United Kingdo=
m=C2=A0
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