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Date: Fri, 10 Jun 2022 09:45:14 +0000 (UTC)
From: Denave <marketing@denave.com>
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Subject: Your Weekend Insights | How to Build Data-Driven Digital Marketing
 Campaigns?
Reply-To: Denave
	<reply-gcchdd.cafgjd.aee-efg-494.aee-efg-494@denave-org.rply-to.email>
To: Ashish Jain Ashish Jain <ashish.jain@saraya.co.in>

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Your weekly dose of industry insights, news, and thought-provoking articles=
 for sales and marketing We keep our ear to the ground for the interesting =
stats, insights and discussion points you need to feel in the know. Here ar=
e 5 must reads for your weekend: How to Build Data-Driven Digital Marketing=
 Campaigns? Customers today want a high degree of personalization and expec=
t businesses to know who they are and what they want. Irrelevant or untimel=
y messages from businesses get tagged as spam or junk. Without a 360-degree=
 view of the target customers and accurate BI analytics based on insights g=
athered both online and offline, there is no working data-driven digital ma=
rketing campaign. Read More Digital Demand Generation Trends for 2022 As co=
mpanies try to recover from the after-shocks of dwindling economic cycle, t=
he need to build strong customer relationships for sustained revenue growth=
 is emerging for 2022. However, to do this, they must ensure their digital =
demand generation strategies and processes are evolving in parallel to keep=
 pace with changing customer behaviour. Read More 5 Cardinal Rules for B2B =
Telemarketing Success There is intense pressure on telemarketers as the lan=
dscape has become increasingly noisy and competitive. Many enterprises are =
struggling to keep up. Traditional ways of telemarketing are not as effecti=
ve as they used to be. Here are some proven strategies to help them grow th=
e pipeline and drive sales. Read More Top 6 Experiential Marketing Trends f=
or Retailers in 2022 Experiential marketing is set to return as the dominan=
t retail activation strategy in 2022 and beyond. However, a lingering covid=
 scare will warrant that companies leverage smart technologies to execute a=
 consumer-centric but safe activation campaign. Discover the top retail act=
ivation trends of 2022. Read More Implementing Purchase Intent Data to Supe=
rcharge Your Sales Funnel Purchase intent can help enterprises tap into the=
 undiscovered demand and drive a higher volume of qualified leads. However,=
 due to limited technical and human expertise, many enterprises fail to imp=
lement the intent data successfully in their sales enablement campaigns. Fi=
nd out the best-fit solutions to eliminate those challenges and bolster the=
 lead pipeline. Watch Now Message sent by Denave at 2nd floor, A- 154A, Sec=
tor 63, 201307,Noida, Uttar Pradesh, India. Don't want to receive emails fr=
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ine; color: #0795bd;" rel=3D"noopener"><span class=3D"tinyMce-placeholder">=
How to Build Data-Driven Digital Marketing Campaigns?</span></a></h1> </td>=
=20
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al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;">=20
                   <p style=3D"margin: 0;"><em>Customers today want a high =
degree of personalization and expect businesses to know who they are and wh=
at they want. Irrelevant or untimely messages from businesses get tagged as=
 spam or junk. Without a 360-degree view of the target customers and accura=
te BI analytics based on insights gathered both online and offline, there i=
s no working data-driven digital marketing campaign.</em></p>=20
                  </div> </td>=20
                </tr>=20
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span style=3D"padding-left:30px;padding-right:30px;font-size:14px;display:i=
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                 <td style=3D"padding-right:5px;text-align:center;width:100=
%;padding-top:10px;"> <h1 style=3D"margin: 0; color: #0795bd; direction: lt=
r; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: =
16px; font-weight: 700; letter-spacing: normal; line-height: 120%; text-ali=
gn: left; margin-top: 0; margin-bottom: 0;"><a href=3D"http://fmtrack1.dena=
ve.com/ls/click?upn=3DChgKqXKfaeCJvxAAADlH3LytoGs0Swgqok-2Bz4wZ341yiJxic6wi=
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siiMmL3qbEcBzY6c178ZACxM5Wl3VDGWIx-2Bro-2FTx5zs23YVnGoCMd-2Fc6KpEOJzGldCcB7=
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7b8GZA3dP564tZaz5KK4-2BZgCHyhlbeobHpYEGVjR7qnHiG7D5gFj6SSdfuvViPw-2FBVTMQwG=
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xRikCTf72KzXvhwlZsMJArxERyIBsQvK2ICkb2aPvMDWxGW1WAkUE-2BPPTijYZwGDwCr0sAroL=
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v4riNG63B06kYqBw-2BIKvpTmKKIvWD-2FJ7X8daikwxncbBGaL8iIBVptc-2Fapa-2F-2B6ZZ1=
ka5ggU9JiRHYtxmzn0xRCPkqLtcAaQBlqs4GTqQbOksFS4vqislYAJHVJjGNE4UZXDh-2F9ozsE=
axW-2BXqxYZT-2Bk3EjHW50RzwyK4hJ7yvbWD23pbvR4QOVnKed1y-2BhP0yEGFMKzII1lE7he7=
UZlXVWC6RLCMVPb9-2FxpDDiaxHMKATa0Neacc7w9N5TvOvRhWLEMJTpFc2XVzf10za0wLw7-2B=
C7moQyr0BKviq9gJjzO94dLOAB74iMSIlXXOan1HlyAvncAJ7cYC8HkU5-2FaJBMHFjN93nflXU=
nOzE-2Bkz1gJUGWCNGMdi6PcghcPhVZz600i5QRdcnOTLIqAzvUR969oESG66mSxqLk4jXEYHBu=
1OQVayLdpeoswX9aIOU86oOkanYH-2Bx8H7Z1R549u2EHNdtinDEQDn9cEKBrZTJppyRNA-3D-3=
D" target=3D"_blank" style=3D"text-decoration: underline; color: #0795bd;" =
rel=3D"noopener">Digital Demand Generation Trends for 2022</a></h1> </td>=20
                </tr>=20
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              <table class=3D"paragraph_block" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
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                 <td style=3D"padding-left:5px;padding-top:10px;">=20
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al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;">=20
                   <p style=3D"margin: 0;"><em>As companies try to recover =
from the after-shocks of dwindling economic cycle, the need to build strong=
 customer relationships for sustained revenue growth is emerging for 2022. =
However, to do this, they must ensure their digital demand generation strat=
egies and processes are evolving in parallel to keep pace with changing cus=
tomer behaviour.</em></p>=20
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space: 0pt; mso-table-rspace: 0pt;">=20
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8ZACxM5Wl3VDGWIx-2Bro-2FTx5zs23YVnGoCMd-2Fc6KpEOJzGldCcB7UG-2B7le8JmVCaF9zW=
KfiGDOoTnOG0-2FGX-2F2PYxwtOhUaUfnxMueKu7ueSHLuImIillwfnPeSGwvUuWSPEf0MXghZy=
IztByr9SbyG3Gm0Z2gOtztnntfAeMUniKwR3k0rxzleBSnez6wp0Zp9YlnpDS8qScdfdcuqXIg-=
3D-3DmtT0_Bx-2BpwuArgZDIXtl3vKulmKDamDITgueWK2jpDDM1KFFSSPLTxsNLIQZCkjrTiou=
AQnfSm95nSYEBuFO5cRQxwUR4FiuOPZ1zDVATN9CPBJP7e8UvvQaNVWbz7b8GZA3dP564tZaz5K=
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xRCPkqLtcAaQBlqs4GTqQbOksFS4vqislYAJHVJjGNE4UZXDh-2F9ozsEaxW-2BXqxYZT-2Bk3E=
jHW50RzwyK4hJ7yvbWD23pbvR4QOVnKed1y-2BhP0yEGFMKzII1lE7he7UZlXVWC6RLCMVPb9-2=
FxpDDiaxHMKATa0Neacc7w9N5TvOvRhWLEMJTpFc2XVzf10za0wLw7-2BC7moQyr0BKviq9gJjz=
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ont-family:Arial, 'Helvetica Neue', Helvetica, sans-serif;text-align:center=
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al;"><span style=3D"font-size: 16px; line-height: 1.5; word-break: break-wo=
rd; mso-line-height-alt: 24px;"><span style=3D"font-size: 14px; line-height=
: 21px;" data-mce-style=3D"font-size: 14px; line-height: 21px;"><strong>Rea=
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able-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f5f7f8;">=20
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yle=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text=
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pace: 0pt; mso-table-rspace: 0pt;">=20
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yle=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text=
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llpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-=
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                 <td style=3D"padding-left:5px;padding-right:5px;text-align=
:center;width:100%;padding-top:10px;"> <h1 style=3D"margin: 0; color: #0795=
bd; direction: ltr; font-family: Arial, 'Helvetica Neue', Helvetica, sans-s=
erif; font-size: 16px; font-weight: 700; letter-spacing: normal; line-heigh=
t: 120%; text-align: left; margin-top: 0; margin-bottom: 0;"><a href=3D"htt=
p://fmtrack1.denave.com/ls/click?upn=3DChgKqXKfaeCJvxAAADlH3LytoGs0Swgqok-2=
Bz4wZ341wl4gSSP1nhFAukM5pigOgObDY9e-2BRmvNWzbiRkRzPhYrYTNzg9C1mJa1tr7H8ytk9=
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CceIsLpsIuUPl6q-2BVGTItYQU9aZkvm-2F-2B4x3r5kg1OqwEErPr1WKZ9-2FSR8YLp7zH8pjC=
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eWK2jpDDM1KFFSSPLTxsNLIQZCkjrTiouAQnfSm95nSYEBuFO5cRQxwUR4FiuOPZ1zDVATN9CPB=
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vViPw-2FBVTMQwGyRtkvdrl-2FQ60uSnLg7xyurLQH2nf2DlIEDf0oyeariYD14oUBIJr6azOJH=
wr64a9pZSop5QhbxRikCTf72KzXvhwlZsMJArxERyIBsQvK2ICkb2aPvMDWxGW1WAkUE-2BPPTi=
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1o602O3BO1ew-3D-3D" target=3D"_blank" style=3D"text-decoration: underline; =
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keting are not as effective as they used to be. Here are some proven strate=
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g-top:20px;text-align:left;">=20
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z5KK4-2BZgCHyhlbeobHpYEGVjR7qnHiG7D5gFj6SSdfuvViPw-2FBVTMQwGyRtkvdrl-2FQ60u=
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w-2BIKvpTmKKIvWD-2FJ7X8daikwxncbBGaL8iIBVptc-2Fapa-2F-2B6ZZ1ka5ggU9JiRHYtxm=
zn0xRCPkqLtcAaQBlqs4GTqQbOksFS4vqislYAJHVJjGNE4UZXDh-2F9ozsEaxW-2BXqxYZT-2B=
k3EjHW50RzwyK4hJ7yvbWD23pbvR4QOVnKed1y-2BhP0yEGFMKzII1lE7he7UZlXVWC6RLCMVPb=
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lank" style=3D"text-decoration:none;display:inline-block;color:#fcfbfb;back=
ground-color:#e3322b;border-radius:0px;width:auto;border-top:1px solid #e33=
22b;font-weight:400;border-right:1px solid #e3322b;border-bottom:1px solid =
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nt-family:Arial, 'Helvetica Neue', Helvetica, sans-serif;text-align:center;=
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l;"><span style=3D"font-size: 16px; line-height: 1.5; word-break: break-wor=
d; mso-line-height-alt: 24px;"><span style=3D"font-size: 14px; line-height:=
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able-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f5f7f8;">=20
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llpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-=
lspace: 0pt; mso-table-rspace: 0pt;">=20
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                 <td style=3D"padding-left:5px;padding-right:5px;text-align=
:center;width:100%;padding-top:20px;"> <h1 style=3D"margin: 0; color: #0795=
bd; direction: ltr; font-family: Arial, 'Helvetica Neue', Helvetica, sans-s=
erif; font-size: 16px; font-weight: 700; letter-spacing: normal; line-heigh=
t: 120%; text-align: left; margin-top: 0; margin-bottom: 0;"><a href=3D"htt=
p://fmtrack1.denave.com/ls/click?upn=3DChgKqXKfaeCJvxAAADlH3LytoGs0Swgqok-2=
Bz4wZ341yJGNwf3Nh9Pzh-2Fwbv0BwPOkUhGEqhGsENZW86busYtl3JnIQC8-2FKW87jOP2bOuq=
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63Px6QA9Y7NfxevnEiRoGra5ug-3D-3D" target=3D"_blank" style=3D"text-decoratio=
n: underline; color: #0795bd;" rel=3D"noopener">Top 6 Experiential Marketin=
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cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
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p:10px;">=20
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al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;">=20
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t to return as the dominant retail activation strategy in 2022 and beyond. =
However, a lingering covid scare will warrant that companies leverage smart=
 technologies to execute a consumer-centric but safe activation campaign. D=
iscover the top retail activation trends of 2022.</em></p>=20
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                 <td style=3D"text-align:center;width:100%;padding-top:10px=
;"> <h1 style=3D"margin: 0; color: #0795bd; direction: ltr; font-family: Ar=
ial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 16px; font-weight:=
 700; letter-spacing: normal; line-height: 120%; text-align: left; margin-t=
op: 0; margin-bottom: 0;"><a href=3D"http://fmtrack1.denave.com/ls/click?up=
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xRikCTf72KzXvhwlZsMJArxERyIBsQvK2ICkb2aPvMDWxGW1WAkUE-2BPPTijYZwGDwCr0sAroL=
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l=3D"noopener">Implementing Purchase Intent Data to Supercharge Your Sales =
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erprises tap into the undiscovered demand and drive a higher volume of qual=
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blement campaigns. Find out the best-fit solutions to eliminate those chall=
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                <tr>=20
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                   </td>=20
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