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Date: Fri, 03 Jun 2022 10:26:13 +0000 (UTC)
From: Denave <marketing@denave.com>
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Message-ID: <335a9961-83d1-4fee-b27e-a1a3e4a32ada-CE-h0h71-CE-7-CE-ashish.jain=saraya.co.in.campaign-consumers-green-12@email.freshmarketer.com>
Subject: Your Weekend Insights | 6 Ways to Integrate Offline & Online
 Marketing for Business Growth
Reply-To: Denave
	<reply-gcchdd.cadijc.aee-efg-494.aee-efg-494@denave-org.rply-to.email>
To: Ashish Jain Ashish Jain <ashish.jain@saraya.co.in>

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Your weekly dose of industry insights, news, and thought-provoking articles=
 for sales and marketing We keep our ear to the ground for the interesting =
stats, insights and discussion points you need to feel in the know. Here ar=
e 5 must reads for your weekend: Expert Talks | Rethinking Data from the Pr=
ism of B2B Sales and Marketing Joy Nandi, Global Head- Intelligent Data Ser=
vices, Denave, shared his expert insights on the need and importance of zer=
o-party, first-party & third-party data among modern enterprises. He also h=
ighlighted the industry expertise that third-party data vendors provide to =
B2B companies in helping them orchestrate a standardized, accurate, contact=
able, and relevant marketing database. Watch Now Why 2022 will be the Year =
to Building Sustainable Customer Relationships? As companies recover from t=
he after-shocks of the covid-19 pandemic, there will be a strong need to bu=
ild strong customer relationships for sustained revenue growth in 2022. The=
y must ensure that digital demand generation strategies and processes evolv=
e with changing customer behaviour. Read More Are Dark Stores the Future of=
 Retail? Dark stores are micro-fulfilment centres designed to provide hyper=
-local deliveries for online and call-in orders. The trend to establish dar=
k stores have picked pace in competitive markets, especially among FMCG, OE=
M, and grocery brands. However, like other good things, dark stores also co=
me with their fair share of challenges, including the need for technology a=
nd retail automation infrastructure. Read More 6 Ways to Integrate Offline =
& Online Marketing for Business Growth Online retail is here to stay, but b=
rick-and-mortar stores will play a crucial role in omnichannel distribution=
 networks of retailers and vertically integrated brands. It will be central=
 to experiential marketing plans of retailers and delivering personalized b=
uying experiences to customers. Read More Expert Talks- Decoding the Essent=
ials of Retail Businesses in 2022 & Beyond Illuminating insights in our new=
 Leadership Video Series, Sunil Munshi, CEO-APAC, Denave, answered some per=
tinent questions about the state of the retail industry in the last two yea=
rs and deciphered the path to sales success for brands in an omnichannel la=
ndscape. Furthermore, he dived deep into how technology will transform the =
retail experience and make it more immersive and engaging for the consumers=
. Watch Now Message sent by Denave at 2nd floor, A- 154A, Sector 63, 201307=
,Noida, Uttar Pradesh, India. Don't want to receive emails from us? Manage =
your email preferences here.
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 from the Prism of B2B Sales and Marketing</span></a></h1> </td>=20
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mportance of zero-party, first-party &amp; third-party data among modern en=
terprises. He also highlighted the industry expertise that third-party data=
 vendors provide to B2B companies in helping them orchestrate a standardize=
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s-serif;text-align:center;mso-border-alt:none;word-break:keep-all;"><span s=
tyle=3D"padding-left:30px;padding-right:30px;font-size:14px;display:inline-=
block;letter-spacing:normal;"><span style=3D"font-size: 16px; line-height: =
1.5; word-break: break-word; mso-line-height-alt: 24px;"><span style=3D"fon=
t-size: 14px; line-height: 21px;" data-mce-style=3D"font-size: 14px; line-h=
eight: 21px;"><strong>Watch Now</strong></span></span></span></a>=20
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able-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f5f7f8;">=20
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e-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; color: #00=
0000; width: 655px;" width=3D"655">=20
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6%" style=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400=
; text-align: left; vertical-align: top; padding-left: 10px; padding-right:=
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llpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-=
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                 <td style=3D"padding-right:5px;text-align:center;width:100=
%;padding-top:10px;"> <h1 style=3D"margin: 0; color: #0795bd; direction: lt=
r; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: =
16px; font-weight: 700; letter-spacing: normal; line-height: 120%; text-ali=
gn: left; margin-top: 0; margin-bottom: 0;"><a href=3D"http://fmtrack1.dena=
ve.com/ls/click?upn=3DChgKqXKfaeCJvxAAADlH3LytoGs0Swgqok-2Bz4wZ341zxZ5-2FEj=
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kItSoDYCCQykLTiVZ2UQJc4Ttr5nmtOBK7iO5zHpZwZJHstpGGPfB2cMMwVzlFTr8BfisgE-2F5=
yY7Okjkk3BHXd0D9slz5Q4ZFyIPpKGn5wq5P9VZKpUL8RxihpukeUKJqBFWZkzMhRsquhSsV9Fj=
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ea8inTEeqQiC9tJQqvbVnV2p8NOxDRba0-2FFhtzByrbl6hVmvOT9LGHglvl6Y5sztaBj75frzG=
IcFF-2FN-2FztR5naPUrZqWS8VC0bDG39aMj53YZFFblZqVXNwsm-2FgRrpqk7iaAJl10zIef9j=
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saQ31P2WfM56m0FPsJe6pPkJvUZlWCorSe2qJalqogW8cOTwQArGSY0ZkDmRbpBdvZaIAFdE6Bj=
noLEDtmTpfyd8-2B-2FELKc8bRCeS5MVuKKmsasMw-3D-3D" target=3D"_blank" style=3D=
"text-decoration: underline; color: #0795bd;" rel=3D"noopener">Why 2022 wil=
l be the Year to Building Sustainable Customer Relationships?</a></h1> </td=
>=20
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cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
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al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;">=20
                   <p style=3D"margin: 0;"><em>As companies recover from th=
e after-shocks of the covid-19 pandemic, there will be a strong need to bui=
ld strong customer relationships for sustained revenue growth in 2022. They=
 must ensure that digital demand generation strategies and processes evolve=
 with changing customer behaviour.</em></p>=20
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right:10px;padding-top:20px;text-align:left;">=20
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XzacWpYOnfCEykItSoDYCCQykLTiVZ2UQJc4Ttr5nmtOBK7iO5zHpZwZJHstpGGPfB2cMMwVzlF=
Tr8BfisgE-2F5yY7Okjkk3BHXd0D9slz5Q4ZFyIPpKGn5wq5P9VZKpUL8RxihpukeUKJqBFWZkz=
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=3D"_blank" style=3D"text-decoration:none;display:inline-block;color:#fcfbf=
b;background-color:#e3322b;border-radius:0px;width:auto;border-top:1px soli=
d #e3322b;font-weight:400;border-right:1px solid #e3322b;border-bottom:1px =
solid #e3322b;border-left:1px solid #e3322b;padding-top:5px;padding-bottom:=
5px;font-family:Arial, 'Helvetica Neue', Helvetica, sans-serif;text-align:c=
enter;mso-border-alt:none;word-break:keep-all;"><span style=3D"padding-left=
:30px;padding-right:30px;font-size:14px;display:inline-block;letter-spacing=
:normal;"><span style=3D"font-size: 16px; line-height: 1.5; word-break: bre=
ak-word; mso-line-height-alt: 24px;"><span style=3D"font-size: 14px; line-h=
eight: 21px;" data-mce-style=3D"font-size: 14px; line-height: 21px;"><stron=
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pace: 0pt; mso-table-rspace: 0pt;">=20
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e-lspace: 0pt; mso-table-rspace: 0pt; background-color: #ffffff; color: #00=
0000; width: 655px;" width=3D"655">=20
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pace: 0pt; mso-table-rspace: 0pt;">=20
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yle=3D"mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text=
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>=20
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llpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-=
lspace: 0pt; mso-table-rspace: 0pt;">=20
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                 <td style=3D"padding-left:5px;padding-right:5px;text-align=
:center;width:100%;padding-top:10px;"> <h1 style=3D"margin: 0; color: #0795=
bd; direction: ltr; font-family: Arial, 'Helvetica Neue', Helvetica, sans-s=
erif; font-size: 16px; font-weight: 700; letter-spacing: normal; line-heigh=
t: 120%; text-align: left; margin-top: 0; margin-bottom: 0;"><a href=3D"htt=
p://fmtrack1.denave.com/ls/click?upn=3DChgKqXKfaeCJvxAAADlH3LytoGs0Swgqok-2=
Bz4wZ341zlcVrPuJpDBW9EifZxrcykHQoBg0RXb8n4zDWz7-2BbiHolsDM7e6lyF8FXApFY53uo=
66ntAhKXP4-2FIv6xOrS3JW22FEpW1p74619QvpZrAlzKE-2FR0Zn6L6N4jEVndpAWrD4zRe5dq=
8iy-2BD369TjWO-2B3SsbRYDmxRb5nDUXV-2BEt23pua9aQQZGKYUM3YmtiUN37BUEMSSNAfx-2=
B4-2Bw8YIJedbekxDGDZLAiAqNrGWkJcy22f3duuG7IgjIFDWccqpILhpb4Eg-2BvPh50xomxuC=
uZrXKBMGaOY4Wt3NSwg7Tjr5dQ-3D-3DBM9X_Bx-2BpwuArgZDIXtl3vKulmKDamDITgueWK2jp=
DDM1KFFSSPLTxsNLIQZCkjrTiouAQnfSm95nSYEBuFO5cRQxwUR4FiuOPZ1zDVATN9CPBJP7e8U=
vvQaNVWbz7b8GZA3d-2FO4lCaO7u5orc6FpTaBBMLJKRL9q-2F0YlnpZ3QNDA22-2B-2Fi93mHg=
dmKRDCunJK7YFNTcyYQzlFNwO34t-2FcHqKsE-2FaiBdHcL8IKGi56KcK1S2rlJW5J8BvE7W3XA=
e0NzpLy34bvjiDKmU9HJ3j8sq-2FkC3kV8TxL0PVQTv6EgSvmPeIrdkzW9JRea8inTEeqQiC9tJ=
QqvbVnV2p8NOxDRba0-2FFhtzByrbl6hVmvOT9LGHglvl6Y5sztaBj75frzGIcFF-2FN-2FztR5=
naPUrZqWS8VC0bDG39aMj53YZFFblZqVXNwsm-2FgRrpqk7iaAJl10zIef9jtMunVk-2FYF-2FJ=
cFaRo-2FE5vI2JKkFsOyfqxmk9OP2Krz70cLPa-2FWKJVo-2BeOvYkqkGxwfcUhF84exBUvDuKt=
MjIfII4OiW1EQkguG-2BoVtIFKgvh0X2rFKg5GTR0g7xmCwFQ9DikIjFr1YPfQcZPhZEvNS0xVd=
9wWWw7Zxbzp7WCdwNUVMJcS-2BRWtnIqRQwhl2dbMEQ1bqnCmdv9UULfsAswbJIYfgi7DJqslyC=
1QBuoYN-2BZdY7W47t-2BnwkwxtVP-2FPaCqvF9j-2BpPdvgKEYI1H34x2AQRP3AupFUbW-2Fn6=
PcT-2BE8l-2FJN4FiXs8TfCbnzejOZ1el7-2FEazjHlvaDCs3bo6OhmkSjYy8j5-2FQPt5W8yn-=
2BSoou30WsGE3lUSMgFQCb9h6ldprBkumw0gVxXu5eQDHysII-2FrRJ94UFGeFgrczia-2FVhCb=
ljJA3lz66-2Bo4gb1zBKge2WxGHNMy2iZxAqcI6EOdan-2BkcfSuaFRXP0ZgvbBgk4EVXNSnQk0=
43V-2F3ZHNR5pXNPeNTQ6yHR6eeKCzqN5wY-2BHRIEbZ0g9ApJPBsa8pxmOnvnRZ3W9wb-2F85Z=
EvTfa9T0sg1EzGSGXkakNK-2F3oNAlyQ-3D-3D" target=3D"_blank" style=3D"text-dec=
oration: underline; color: #0795bd;" rel=3D"noopener"><strong>Are Dark Stor=
es the Future of Retail?</strong></a></h1> </td>=20
                </tr>=20
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              </table>=20
              <table class=3D"paragraph_block" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
               <tbody>=20
                <tr>=20
                 <td style=3D"padding-left:5px;padding-right:5px;padding-to=
p:10px;">=20
                  <div style=3D"color:#393d47;direction:ltr;font-family:Ari=
al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;">=20
                   <p style=3D"margin: 0;"><em>Dark stores are micro-fulfil=
ment centres designed to provide hyper-local deliveries for online and call=
-in orders. The trend to establish dark stores have picked pace in competit=
ive markets, especially among FMCG, OEM, and grocery brands. However, like =
other good things, dark stores also come with their fair share of challenge=
s, including the need for technology and retail automation infrastructure.<=
/em></p>=20
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                </tr>=20
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lpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-l=
space: 0pt; mso-table-rspace: 0pt;">=20
               <tbody>=20
                <tr>=20
                 <td style=3D"padding-bottom:30px;padding-right:10px;paddin=
g-top:20px;text-align:left;">=20
                  <a href=3D"http://fmtrack1.denave.com/ls/click?upn=
=3DChgKqXKfaeCJvxAAADlH3LytoGs0Swgqok-2Bz4wZ341zlcVrPuJpDBW9EifZxrcykHQoBg0=
RXb8n4zDWz7-2BbiHolsDM7e6lyF8FXApFY53uo66ntAhKXP4-2FIv6xOrS3JW22FEpW1p74619=
QvpZrAlzKE-2FR0Zn6L6N4jEVndpAWrD4zRe5dq8iy-2BD369TjWO-2B3SsbRYDmxRb5nDUXV-2=
BEt23pua9aQQZGKYUM3YmtiUN37BUEMSSNAfx-2B4-2Bw8YIJedbekxDGDZLAiAqNrGWkJcy22f=
3duuG7IgjIFDWccqpILhpb4Eg-2BvPh50xomxuCuZrXKBMGaOY4Wt3NSwg7Tjr5dQ-3D-3DeHVx=
_Bx-2BpwuArgZDIXtl3vKulmKDamDITgueWK2jpDDM1KFFSSPLTxsNLIQZCkjrTiouAQnfSm95n=
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erif; font-size: 16px; font-weight: 700; letter-spacing: normal; line-heigh=
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get=3D"_blank" style=3D"text-decoration: underline; color: #0795bd;" rel=3D=
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y, but brick-and-mortar stores will play a crucial role in omnichannel dist=
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alized buying experiences to customers.</em></p>=20
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hZjjYRNp2dfPiRAHEu2JiXflvYxvBA-3D-3D" target=3D"_blank" style=3D"text-decor=
ation: underline; color: #0795bd;" rel=3D"noopener"><strong>Expert Talks- D=
ecoding the Essentials of Retail Businesses in 2022 &amp; Beyond</strong></=
a></h1> </td>=20
                </tr>=20
               </tbody>=20
              </table>=20
              <table class=3D"paragraph_block" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
               <tbody>=20
                <tr>=20
                 <td style=3D"padding-top:10px;">=20
                  <div style=3D"color:#393d47;direction:ltr;font-family:Ari=
al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;">=20
                   <p style=3D"margin: 0;"><em>Illuminating insights in our=
 new Leadership Video Series, Sunil Munshi, CEO-APAC, Denave, answered some=
 pertinent questions about the state of the retail industry in the last two=
 years and deciphered the path to sales success for brands in an omnichanne=
l landscape. Furthermore, he dived deep into how technology will transform =
the retail experience and make it more immersive and engaging for the consu=
mers.</em></p>=20
                  </div> </td>=20
                </tr>=20
               </tbody>=20
              </table>=20
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lpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-l=
space: 0pt; mso-table-rspace: 0pt;">=20
               <tbody>=20
                <tr>=20
                 <td style=3D"padding-bottom:10px;padding-right:10px;paddin=
g-top:20px;text-align:left;">=20
                  <a href=3D"http://fmtrack1.denave.com/ls/click?upn=3DChgKqXKfaeCJvxAAADl=
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ne-block;color:#fcfbfb;background-color:#e3322b;border-radius:0px;width:aut=
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2b;border-bottom:1px solid #e3322b;border-left:1px solid #e3322b;padding-to=
p:5px;padding-bottom:5px;font-family:Arial, 'Helvetica Neue', Helvetica, sa=
ns-serif;text-align:center;mso-border-alt:none;word-break:keep-all;"><span =
style=3D"padding-left:30px;padding-right:30px;font-size:14px;display:inline=
-block;letter-spacing:normal;"><span style=3D"font-size: 16px; line-height:=
 1.5; word-break: break-word; mso-line-height-alt: 24px;"><span style=3D"fo=
nt-size: 14px; line-height: 21px;" data-mce-style=3D"font-size: 14px; line-=
height: 21px;"><strong>Watch Now</strong></span></span></span></a>=20
                   </td>=20
                </tr>=20
               </tbody>=20
              </table> </td>=20
            </tr>=20
           </tbody>=20
          </table> </td>=20
        </tr>=20
       </tbody>=20
      </table>=20
      <table class=3D"row row-8" align=3D"center" width=3D"100%" border=3D"=
0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-t=
able-lspace: 0pt; mso-table-rspace: 0pt; background-color: #f5f7f8; backgro=
und-position: center top;">=20
       <tbody>=20
        <tr>=20
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           <tbody>=20
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e-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; v=
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                    </tr>=20
                   </tbody>=20
                  </table> </td>=20
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  =20
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pan style=3D"line-height: 14px;color: rgb(31, 29, 29);font-size: 12px;"> Me=
ssage sent by Denave at 2nd floor, A- 154A, Sector 63, 201307,Noida, Uttar =
Pradesh, India. </span> </p>=20
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CC4A35C60F8DB12EB372FC23DDDEECDB6C39C7D31EF300B1FB205663182CA4505AE5946F02F=
4020EF2549D2D1096D4C72FC0AF35EDF350253D804139C95E40667F2EF065" target=3D"_b=
lank" rel=3D"noopener" clicktracking=3D"off">here</a>.<br> </span> </p>=20
  </div> =20
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