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Envelope-to: menna.malky@saraya.world
Delivery-date: Fri, 08 Apr 2022 14:01:44 +0800
Content-Type: text/html; charset=utf-8
From: David John <david.john@cognitionsolution.com>
Subject: Key Account Contact Data
Message-ID: <2161e325-1ed2-96f2-bcb4-21bd0b913d70@cognitionsolution.com>
Content-Transfer-Encoding: quoted-printable
Date: Fri, 08 Apr 2022 06:00:56 +0000 (UTC)
MIME-Version: 1.0
To: menna.malky@saraya.world

Hi Menna,
=C2=A0
I=E2=80=99m=C2=A0David John=C2=A0of Cognition Solutions and I am writi=
ng to you with details of the work we undertake with companies like=C2=A0</=
span>Saraya, supporting=
 their ABM programmes by building, managing and tracking developments withi=
n their key accounts. This provides sales and marketing functions with the =
insights and intent triggers required to maximize revenues and shorten sale=
s cycles.
=C2=A0=

This intellig=
ence is delivered through an intuitive platform that is configured to each =
client=E2=80=99s specific requirements and workflows. Typical platform modu=
les include:
=C2=A0=

<table style=3D"border: none;border-collapse:collapse;">
 <tbody>
 <tr>
 <td style=3D"width:78.9pt;border:solid windowtext 1.0pt;backgro=
und:#A1F4FD;padding:0in 5.4pt 0in 5.4pt;height:17.5pt;">
 Key Account Boilerplate
 </td>
 <td style=3D"width:78.95pt;border:solid windowtext 1.0pt;border=
-left: none;background:#A1F4FD;padding:0in 0in 0in 0in;height:17.5pt;">
 Business Structure
 </td>
 <td style=3D"width:78.95pt;border:solid windowtext 1.0pt;border=
-left: none;background:#A1F4FD;padding:0in 0in 0in 0in;height:17.5pt;">
 Organogram
 </td>
 <td style=3D"width:78.95pt;border:solid windowtext 1.0pt;border=
-left: none;background:#A1F4FD;padding:0in 0in 0in 0in;height:17.5pt;">
 Sphere of Influence Mapping
 </td>
 <td style=3D"width:78.95pt;border:solid windowtext 1.0pt;border=
-left: none;background:#A1F4FD;padding:0in 0in 0in 0in;height:17.5pt;">
 Financial Performance
 </td>
 <td style=3D"width:78.95pt;border:solid windowtext 1.0pt;border=
-left: none;background:#A1F4FD;padding:0in 0in 0in 0in;height:17.5pt;">
 Signals
 </td>
 </tr>
 <tr>
 <td style=3D"width:78.9pt;border:solid windowtext 1.0pt;border-=
top: none;background:#F2F2F2;padding:0in 5.4pt 0in 5.4pt;height:34.6pt;">
 High level overview of the key metrics
 </td>
 <td style=3D"width:78.95pt;border-top:none;border-left:none;bor=
der-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;backg=
round:white;padding:0in 5.4pt 0in 5.4pt;height:34.6pt;">
 Breakdown of how the company is organized
 </td>
 <td style=3D"width:78.95pt;border-top:none;border-left:none;bor=
der-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;backg=
round:#F2F2F2;padding:0in 0in 0in 0in;height:34.6pt;">
 Organization structure- the relationships between the different pe=
ople, departments, and jobs at different levels within that organization</s=
pan>
 </td>
 <td style=3D"width:78.95pt;border-top:none;border-left:none;bor=
der-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;backg=
round:white;padding:0in 0in 0in 0in;height:34.6pt;">
 Providing a sales and marketing roadmap, with the main decision ma=
ker at the center
 </td>
 <td style=3D"width:78.95pt;border-top:none;border-left:none;bor=
der-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;backg=
round:#F2F2F2;padding:0in 0in 0in 0in;height:34.6pt;">
 In-depth financial/performance summary of the key accounts and a h=
oned-in view of the relevant divisions
 </td>
 <td style=3D"width:78.95pt;border-top:none;border-left:none;bor=
der-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;backg=
round:white;padding:0in 0in 0in 0in;height:34.6pt;">
 On-going, real-time tracking of the accounts key metrics</p=
>
 </td>
 </tr>
 <tr>
 <td colspan=3D"6" style=3D"width:473.65pt;border:solid windowte=
xt 1.0pt;border-top:none;background:#A1F4FD;padding:0in 5.4pt 0in 5.4pt;hei=
ght:18.85pt;">
 Typical Topics & Themes
 </td>
 </tr>
 <tr>
 <td style=3D"width:78.9pt;border:solid windowtext 1.0pt;border-=
top: none;background:#F2F2F2;padding:0in 5.4pt 0in 5.4pt;height:34.6pt;">
 =C2=A0</s=
pan>
 -=C2=A0He=
adquarters
 -=C2=A0Se=
rvices
 -=C2=A0No=
. of Employees
 -=C2=A0Tu=
rnover (USD mm)
 -=C2=A0% =
Growth
 -=C2=A0Pr=
ofit Margin
 -=C2=A0Tu=
rnover Per Employee (USD mm)
 -=C2=A0Re=
gional Presence
 -=C2=A0Ta=
rget Market
 =C2=A0
 </td>
 <td style=3D"width: 78.95pt;border-top: none;border-left: none;=
border-bottom: 1pt solid windowtext;border-right: 1pt solid windowtext;back=
ground: white;padding: 0in 5.4pt;height: 34.6pt;vertical-align: top;">
 =C2=A0</s=
pan>
 -=C2=A0Bu=
siness Structure
 -=C2=A0Pr=
oduct Categories
 - Brands<=
/span>
 - Decisio=
n Making Unit (DMU) structure
 </td>
 <td style=3D"width: 78.95pt;border-top: none;border-left: none;=
border-bottom: 1pt solid windowtext;border-right: 1pt solid windowtext;back=
ground: rgb(242, 242, 242);padding: 0in;height: 34.6pt;vertical-align: top;=
">
 =C2=A0
 - Board of Directors
 - Executive Management Team
 - Stakeholders in the Decision Making Unit (DMU)
 </td>
 <td style=3D"width: 78.95pt;border-top: none;border-left: none;=
border-bottom: 1pt solid windowtext;border-right: 1pt solid windowtext;back=
ground: white;padding: 0in;height: 34.6pt;vertical-align: top;">
 =C2=A0
 - Levels of relationships that exist between primary contact and o=
ther key stakeholders
 </td>
 <td style=3D"width: 78.95pt;border-top: none;border-left: none;=
border-bottom: 1pt solid windowtext;border-right: 1pt solid windowtext;back=
ground: rgb(242, 242, 242);padding: 0in;height: 34.6pt;vertical-align: top;=
">
 =C2=A0</s=
pan>
 -=C2=A0Financial Statement
 - Key Financial Performance
 =C2=A0-=C2=A0Division-level Financial Performance
 </td>
 <td style=3D"width: 78.95pt;border-top: none;border-left: none;=
border-bottom: 1pt solid windowtext;border-right: 1pt solid windowtext;back=
ground: white;padding: 0in;height: 34.6pt;vertical-align: top;">
 =C2=A0</s=
pan>
 -=C2=A0Innovations
 -=C2=A0R&D
 -=C2=A0Sustainability
 -=C2=A0New entrants
 -=C2=A0Funding & Investments
 -=C2=A0Market reports
 -=C2=A0Market growth
 -=C2=A0Regulatory & Compliance
 -=C2=A0M&A Activity
 =C2=A0 =C2=A0-=C2=A0Market =C2=A0Influencers
 </td>
 </tr>
 </tbody>
</table>
=C2=A0
If our ABM offering, or any other lead gen support servi=
ce we provide is of interest (Please check out our offerings <a href=3D"htt=
ps://labs.cognition-solutions.com/r/d88672f3752015b7eec6179cd?ct=3DYTo1Ontz=
OjY6InNvdXJjZSI7YToyOntpOjA7czoxNDoiY2FtcGFpZ24uZXZlbnQiO2k6MTtpOjI2MzE7fXM=
6NToiZW1haWwiO2k6NDY4NjtzOjQ6InN0YXQiO3M6MjI6IjYyNGZjZTU2ZDU0Njc4ODc1MDY3MT=
kiO3M6NDoibGVhZCI7czo3OiI2MzM1Mzg4IjtzOjc6ImNoYW5uZWwiO2E6MTp7czo1OiJlbWFpb=
CI7aTo0Njg2O319&">Overview</a>), I would like to schedule a meeting to unde=
rstand your specific requirements. My availability over the next couple of =
weeks is as follows:
<ul style=3D"list-style-type: disc;">
 <li style=3D"font-family: Arial, Helvetica, sans-serif; font-size: 14px=
;">Wednesday, 13- Apr - 11:30 AM; 02:00 PM or=
 05:00 PM SGT</li>
 <li style=3D"font-family: Arial, Helvetica, sans-serif; font-size: 14px=
;">Thursday, 14- Apr - 11:30 AM; 02:00 PM or =
06:00 PM SGT</li>
 <li style=3D"font-family: Arial, Helvetica, sans-serif; font-size: 14px=
;">Tuesday, 19- Apr - 11:30 AM; or 03:00 PM S=
GT</li>
</ul>
I also thought it would be useful to connect with you =
via <a href=3D"https://labs.cognition-solutions.com/r/95608ebb4e57c31de4632=
7581?ct=3DYTo1OntzOjY6InNvdXJjZSI7YToyOntpOjA7czoxNDoiY2FtcGFpZ24uZXZlbnQiO=
2k6MTtpOjI2MzE7fXM6NToiZW1haWwiO2k6NDY4NjtzOjQ6InN0YXQiO3M6MjI6IjYyNGZjZTU2=
ZDU0Njc4ODc1MDY3MTkiO3M6NDoibGVhZCI7czo3OiI2MzM1Mzg4IjtzOjc6ImNoYW5uZWwiO2E=
6MTp7czo1OiJlbWFpbCI7aTo0Njg2O319&">LinkedIn-David John</a>=C2=A0</p=
>
=C2=A0
I hope to be able to meet you soon.<=
/em>
=C2=A0
Kind regards,
David John
AVP-Business Developement
91-22-6772-5706
<a href=3D"https://labs.cognition-solutions.com/r/906c9=
b68d4e03381eda88f351?ct=3DYTo1OntzOjY6InNvdXJjZSI7YToyOntpOjA7czoxNDoiY2Ftc=
GFpZ24uZXZlbnQiO2k6MTtpOjI2MzE7fXM6NToiZW1haWwiO2k6NDY4NjtzOjQ6InN0YXQiO3M6=
MjI6IjYyNGZjZTU2ZDU0Njc4ODc1MDY3MTkiO3M6NDoibGVhZCI7czo3OiI2MzM1Mzg4IjtzOjc=
6ImNoYW5uZWwiO2E6MTp7czo1OiJlbWFpbCI7aTo0Njg2O319&" title=3D"http://www.cog=
nition-solutions.com">www.cognition-solutions.com</a>
<img width=3D"327" src=3D"https://labs.co=
gnition-solutions.com/media/images/Cognition-Logo.png" alt=3D"cid:image001.=
png@01D5F3BB.DB5F56B0">
<table style=3D"border: none;border-collapse:collapse;">
 <tbody>
 <tr>
 <td style=3D"width:120.7pt;border:solid white 1.0pt;padding:0in=
 5.65pt 0in 5.65pt;height:42.05pt;">
 Unite=
d States =C2=A0
 55 Madison Av=
enue
 Suite 400 =C2=
=A0
 Morristown, N=
J, 07960 =C2=A0=C2=A0
 </td>
 <td style=3D"width:163.85pt;border:solid white 1.0pt;border-lef=
t: none;padding:0in 5.65pt 0in 5.65pt;height:42.05pt;">
 Unite=
d Kingdom
 5 Chancery La=
ne
 London EC4A 1=
BL
 United Kingdo=
m=C2=A0
 </td>
 </tr>
 </tbody>
</table>
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