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Date: Sun, 20 Feb 2022 17:06:53 +0530
From: Rebecca Danton <rd@beroe-inc.com>
Reply-To: rd@beroe-inc.com
To: ntanaka@saraya.com.my
Message-ID: <1645356703664.62bb02be-933c-4724-be4d-43c283a7c296@bf01x.hubspotemail.net>
Subject: Espresso -- Transformative Power of Category Management
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Espresso -- Transformative Power of Category Management

Hello! there are several variations in the definition of category managemen=
t, and oftentimes one gets buried in terminologies. With the aim of decodin=
g this concept in practical terms, Beroe spoke to Erik Stavrand, a category=
 management expert with nearly three decades of experience, to gain insight=
s into the kind of impact category management can create in an organization=
 -- and he has shared some very interesting insights! Do read on!

Separately, we also examine the potential business impact on the ongoing co=
nflict between Ukraine and Russia. The entire findings are presented in a n=
icely done PDF for your benefit.

You can access all the previous editions of Procurement Espresso here: www.=
beroeinc.com/espresso/ (https://d2ltSM04.na1.hubspotlinks.com/Btc/I7+113/d2=
ltSM04/VW6c0K6-14KwW1lvV4B75PPzKW5tZZwQ4FMXFVN6rgBqf3pl2SV1-WJV7CgXYmVb0FKc=
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lcl1 )

Procurement Espresso =E2=80=93 Espresso -- Transformative Power of Category=
 Management

Procurement Espresso
PROCUREMENT FORTNIGHTLY
Edition No. 114
20th Feb - 6th Mar 2022

Category Management
=3D
Competitive Advantage=20
(https://d2ltSM04.na1.hubspotlinks.com/Btc/I7+113/d2ltSM04/VW6c0K6-14KwW1lv=
V4B75PPzKW5tZZwQ4FMXFVN6rgBp35mVxSV3Zsc37CgFwwW4n8lSp42h11VW1Rt2L48kqZ5kW6y=
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W1s3nZn7-BCsqVn-j8j97bBL8W6BHVr37F78XwN8-5VhR-N5kfW7MDQl03vDCmgW8-KM2Y50tLb=
q3cZQ1 )

Business impact of Ukraine-Russia Conflict (https://d2ltSM04.na1.hubspotlin=
ks.com/Btc/I7+113/d2ltSM04/VW6c0K6-14KwW1lvV4B75PPzKW5tZZwQ4FMXFVN6rgBp35mV=
xSV3Zsc37CgS3BVmTHjs8s1Qf6W7_Hp988gpw5BW4jYr7l2gZ6LfVgVdth8RQyYsN1sGlHQNxdh=
yW1m09TD3X2tygW8K7g5y8MC_mFW53XCFh6XpK71W1F165h1BPJZhW8D-Mvy6PKGfQW4sppRd2f=
NFgQV8P4YB5p2kg0W3WrGNh1G8RjJW7Gn81z97FdYfW4J8Nx82-FMtmW5l5vwv8PjCZfW3Prxdc=
4_Y5DmW6jGCsb4_vnFYW5jcQdj2y61TQW7YDdpy6zhFx_W4ftvDv4gyQflW40NdN038bqXJW2Df=
KJC6ldsj1W58MZxh8vdTTdW83MssT14Tk1HW3wXMqp7Kdlf8W47wH9s6nxDXXW8cLtJd9fXMtlN=
27ndjpP4N_7N53Z5gVlWbq9W2tNZR432V478W2Q5f3W93Zypt2Bt1 )

MRO market set to expand
(https://d2ltSM04.na1.hubspotlinks.com/Btc/I7+113/d2ltSM04/VW6c0K6-14KwW1lv=
V4B75PPzKW5tZZwQ4FMXFVN6rgBp35mVxSV3Zsc37CgTC6W40-yXl47L1MHW3MQFvK9h2TY6N2x=
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FW4fnbp84RSrf2W31sV-62WqMs-W8XKHrv55kjTmMb0pPCD8HJZW2CDxcg5ZNqwGW3HvcCc28mF=
QSN1jzBgkJTvp0W7ynk_-6flTcHW8MxHVj5yLTN8W6fFV2L2LzR4lW5nfw2b4KTH1HVgkKp_50V=
kB63pg81 )

Li-Ion Battery Shortage Bites (https://d2ltSM04.na1.hubspotlinks.com/Btc/I7=
+113/d2ltSM04/VW6c0K6-14KwW1lvV4B75PPzKW5tZZwQ4FMXFVN6rgBp35mVxSV3Zsc37CgLc=
8N7xtBN17cQBPN8bwXVSL8c3NW387G9N1ms6cGW9l_QCj1q97t8W1DQt4l558t3rVxYhkb1BkGd=
yW3DkGWk6JqkgzW5VKdbc91HthNW9hpqdd5XCZxKVf1DtX1_6YwkW5j3d1l660xmTW3Tdc8274d=
JcKVCfTFs81kdBxW8yVQZt32TnZCW8qxF2H57Bj7zW5__k6q7q9Sp4W3bbWhk9l0rYJW4N3TtY3=
jZf2sW8nkZTd7sJ4shW2rrfks5NFWCKW7CbtMn6WDQ6-W4YtPFj6T8SpcW5GMKgW6h39n7W2sWn=
k07FmkYfW6R-S_Y8xkg9_W1P8bsf96ylvRN44-Sz1MDDjQW8cDGxz4mhkZzW5JYnmV5_4ZZKW76=
mKht6WZhJjVs5Vh464b7QpW6PWcD248n-Lc38wD1 )

Disclaimer: The information set out herein has been prepared by Beroe Inc. =
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or otherwise of for any direct or indirect loss / claim/ damage caused to a=
ny person, arising out of or in relation to the use of information communic=
ated herein.

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  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-=
table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" =
style=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-famil=
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=3D"rich_text"><p style=3D"mso-line-height-rule:exactly; line-height:125%">=
Hello! there are several variations in the definition of category managemen=
t, and oftentimes one gets buried in terminologies. With the aim of decodin=
g this concept in practical terms, Beroe spoke to Erik Stavrand, a category=
 management expert with nearly three decades of experience, to gain insight=
s into the kind of impact category management can create in an organization=
 -- and he has shared some very interesting insights! Do read on!</p>
<p style=3D"mso-line-height-rule:exactly; line-height:125%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:125%">Separately, we =
also examine the potential business impact on the ongoing conflict between =
Ukraine and Russia. The entire findings are presented in a nicely done PDF =
for your benefit.</p>
<p style=3D"mso-line-height-rule:exactly; line-height:125%">&nbsp;</p>
<p style=3D"mso-line-height-rule:exactly; line-height:125%">You can access =
all the previous editions of Procurement Espresso here: <a href=3D"https://=
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 <title>Procurement Espresso =E2=80=93 Espresso -- Transformative Power of =
Category Management  </title>
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procurement categories. Theme for this edition of procurement newsletter is=
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gin-left:6px; padding-left:22px; padding-top:10px; color:#000">PROCUREMENT =
FORTNIGHTLY<br>
                                 Edition No. 114
                              </p>
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                           <td style=3D"border-collapse:collapse; mso-line-=
height-rule:exactly; font-family:Verdana, sans-serif; color:#000000; word-b=
reak:break-word; text-align:right; margin-top:15px; font-size:13px" class=
=3D"" align=3D"right">
                              <p style=3D"mso-line-height-rule:exactly; mar=
gin-right:2px; color:#000; padding-right:22px; padding-top:10px">20th Feb -=
 6th Mar 2022</p>
                           </td>
                        </tr>
                     </tbody>
                  </table>
                  <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" s=
tyle=3D"border-spacing:0 !important; border-collapse:collapse; mso-table-ls=
pace:0pt; mso-table-rspace:0pt; width:100%; padding-top:0px" width=3D"100%"=
>
                     <tbody style=3D"background-color:#efefef;">
                        <tr>
                           <td class=3D"" style=3D"border-collapse:collapse=
; mso-line-height-rule:exactly; font-family:Verdana, sans-serif; font-size:=
14px; color:#000000; word-break:break-word">
                              <p style=3D"mso-line-height-rule:exactly; tex=
t-align:center; margin-bottom:5px; font-size:38px; color:#403535; font-fami=
ly:calibri; margin-top:35px; line-height:35px; font-weight:900" align=3D"ce=
nter"><a href=3D"https://d2ltSM04.na1.hubspotlinks.com/Btc/I7+113/d2ltSM04/=
VW6c0K6-14KwW1lvV4B75PPzKW5tZZwQ4FMXFVN6rgBp35nKv5V3Zsc37CgCYQN8gZdpCjLM16W=
4whprT7nLgzWW64vQP790Cd3wW2-FbPz3x6QdRW3Nkdz_6sYjdNW4WYKz83rcXB3W8qpSjt2MtJ=
F8W3nMTZZ5V2PCtV_VLcS6VP_QXW5mcjP67Q6sP9W4Gct_72ZFyLyVHpbdK3pps2vW7tpzL_7td=
q5lN3Yy35rDHb2XW1HGC--3W-PbmW89hmXb7qlrJRW17lGZV5yD2T0W8-ltVv6x4gDKW52xm432=
Dny5RW4vXMBy4dCSvnW6ng5X96BVDWQW7HQQzy94wr2DVd0fmz1gSyy2W9kyC0x1mM2KDW7vSjC=
-8nrf17W4804MB7sSstkN5VNvWYL3CLzW4VYz7438-7tjW7ddKZL4Z-ZnDW7k5jyF1BYF1tN5nX=
zsvMYxB7W4wp5zb1yNv423bn61" style=3D"mso-line-height-rule:exactly; text-dec=
oration:none; color:#000" target=3D"_blank" data-hs-link-id=3D"0">Category =
Management <br> =3D <br> Competitive Advantage</a>
                              </p>
                           </td>
                        </tr>
                        <tr>
                           <td style=3D"border-collapse:collapse; mso-line-=
height-rule:exactly; font-family:Verdana, sans-serif; font-size:14px; color=
:#000000; word-break:break-word">
                              <table border=3D"0" cellpadding=3D"0" cellspa=
cing=3D"0" style=3D"border-spacing:0 !important; border-collapse:collapse; =
mso-table-lspace:0pt; mso-table-rspace:0pt">
                                 <tbody>
                                    <tr style=3D"font-family: Arial; color:=
 #000;font-weight: normal;text-align:center;">
                                       <td style=3D"border-collapse:collaps=
e; mso-line-height-rule:exactly; font-family:Verdana, sans-serif; font-size=
:14px; color:#000000; word-break:break-word; line-height:1.0; text-align:ce=
nter; padding-bottom:15px; padding-top:20px" class=3D"" align=3D"center"><a=
 href=3D"https://d2ltSM04.na1.hubspotlinks.com/Btc/I7+113/d2ltSM04/VW6c0K6-=
14KwW1lvV4B75PPzKW5tZZwQ4FMXFVN6rgBp35nKv5V3Zsc37CgHTZW6Yjh607kl_bbW4WPsHG2=
r1PXZN3GL4WV7mjq8Vclrv27S5JYmW7t6pQ616K4W2W9hbhcZ6KWXDZW42HpQV8J54sjW8yF-LT=
7FrwMbW1bSJ5j258c2YW6JQSLh8DBCbyW8wqLSF1WR1yYVpsNF_1GwGwkVbT1LY8xwxZLW57-cC=
Q4GhctlW8mrmtz1L8HSCW3NQCY23zpYYFW3WSY6846Hs5MW53_q_F70v8mTVySrQj1nndR0W3BY=
XzN7QfHrhW6-QwjN5GP2ytW7JdYjV4KRJV3VGh60n3K76bMW28YjQs2PrvGKVSZ7lk5t_g_WW4z=
ch5y1WQc73W5RlTkL6JbNN4W4B6N_d5LK7J3W5XtnZ91dqgjmW65HbVV8T5d1WVmH30n7TySfxV=
W-h1R483NCp3mjp1" style=3D"color:#00a4bd; mso-line-height-rule:exactly" dat=
a-hs-link-id=3D"1" target=3D"_blank"><img alt=3D"" src=3D"https://hs-199158=
34.f.hubspotemail.net/hubfs/19915834/Espresso-Images/Read-Now-button-1.png"=
 style=3D"outline:none; text-decoration:none; -ms-interpolation-mode:bicubi=
c; border:none; margin-top:0px"> </a></td>
                                    </tr>
                                    <tr>
                                       <td pardot-data=3D"" style=3D"border=
-collapse:collapse; mso-line-height-rule:exactly; font-family:Verdana, sans=
-serif; font-size:14px; color:#000000; word-break:break-word" class=3D""><a=
 href=3D"https://d2ltSM04.na1.hubspotlinks.com/Btc/I7+113/d2ltSM04/VW6c0K6-=
14KwW1lvV4B75PPzKW5tZZwQ4FMXFVN6rgBp35nKv5V3Zsc37CgJPTW7FVX2111nRd4VbVSYl6J=
QGQkW2pmJLT8YgwtFN7qSVrL4sjTzW7dH5Rb5Qsk9FW69YC_082ThlTW6p3Tfs2GgFFHW2L4YJX=
2s9vL4W5Gv0LH736NX3W5MXr3p2wPS-fW1ws3Km44vjF7W5gjR7x2d40PtW1H4Vmt6TnNkTW9jJ=
QGz4-gmPXW2l3Cy41jXGW9W5P4DpS7cNDRqW1vmmZP781C7bW2K7P1N4lRDPrW3vFr1J6PWR-VW=
5vP_8Z8Ttn4QW5gjLMW4kpgkZW1MZsGB8tf8qTW3bZyYV3mR_kmW58-yzn3vNxFmVPBhwq3lKLV=
MW48GVrL5XF38qN1X8fdxDNdzJW4F9_jz924YXsW5l6Wwx8sKb_yW3gzpX97-FlLgW857kQg7BG=
2-5W4VklTX5fncwh37Wp1" target=3D"_blank " style=3D"color:#00a4bd; mso-line-=
height-rule:exactly" data-hs-link-id=3D"2"><img alt=3D"" src=3D"https://hs-=
19915834.f.hubspotemail.net/hubfs/19915834/transformative-power-category-ma=
nagement.png" style=3D"outline:none; text-decoration:none; -ms-interpolatio=
n-mode:bicubic; border:none; width:700px" width=3D"700"> </a></td>
                                   </tr>
                                 </tbody>
                              </table>
                           </td>
                        </tr>
                      <tr>
                           <td style=3D"border-collapse:collapse; mso-line-=
height-rule:exactly; font-family:Verdana, sans-serif; font-size:14px; color=
:#000000; word-break:break-word; padding:20px">
                              <table border=3D"0" cellpadding=3D"0" cellspa=
cing=3D"0" style=3D"border-collapse:collapse; mso-table-lspace:0pt; mso-tab=
le-rspace:0pt; width:700px; border-spacing:0px; background-color:#000000; p=
adding-top:0px; width:650px; margin:auto" width=3D"650" bgcolor=3D"#000000"=
>
                                 <tbody>
                                    <tr style=3D"background-color:#ffffff;f=
ont-family: calibri;font-size: 19px;">
                                       <td style=3D"border-collapse:collaps=
e; mso-line-height-rule:exactly; font-family:Verdana, sans-serif; font-size=
:14px; color:#000000; word-break:break-word; width:33%; padding:15px; borde=
r-spacing:inherit; padding-left:30px" class=3D"" width=3D"33%">
                                          <p style=3D"mso-line-height-rule:=
exactly; font-size:15px; text-align:center; color:#000000" align=3D"center"=
><a href=3D"https://d2ltSM04.na1.hubspotlinks.com/Btc/I7+113/d2ltSM04/VW6c0=
K6-14KwW1lvV4B75PPzKW5tZZwQ4FMXFVN6rgBp35nKv5V3Zsc37CgV_fW6s8zdd7dFrh_W81n7=
_920fVsvW4ZZ-Hq91Hq30W6Fry0n8XVN_zN7ZFhSCQ8ZYPW58qCzL5DGdXKW3CB8Pv451q80W6b=
MSFX63Bs0DW7nT1wb7PjJKsW5WjxMs3kpttqVmkS604hJx5LW32Z7fS134BsMW15P4ml8RLNYxW=
7JhR27654syrVYbtKJ4WMlqdW6cztbG7S9yqVVxJC_W10zxWqW2wVgsM5rTxLGVzl54x5bxFgJV=
FqfXc9d4k9lW7sQPlc7N3yk-N2tbdPtZ-KvwW84BhyY8RwzPhW5yr5zz6VH_73N3FGKz2VVTgPW=
2fgvZG8sVZpWN7XCfzfQ_B5SN8kMcSyv-xLVW5khnmq8_-zxyW3TcD3V75dnkhW2Q_3Mj6mt44P=
W5p-bfc1yHycX3kJ61" style=3D"mso-line-height-rule:exactly; text-decoration:=
none; color:#000" target=3D"_blank" data-hs-link-id=3D"0"><span style=3D"co=
lor:#000000;"><strong>Business impact of Ukraine-Russia Conflict</strong></=
span></a><br><br>
                                             <a href=3D"https://d2ltSM04.na=
1.hubspotlinks.com/Btc/I7+113/d2ltSM04/VW6c0K6-14KwW1lvV4B75PPzKW5tZZwQ4FMX=
FVN6rgBp35nKv5V3Zsc37CgYlDW2vhSWj8ZstsNMBZm1b2p59JW80SC8G8JzpzMW3Vf04Y1-cgX=
SW1yfSDr6qfsGLW9m0nc_1rH2JgVWC8sB2H7JjLVwdF0k1-qWdCW1q4Bqw7f6Kg9W8MNtTP42Qc=
j3W7x_vFk2j5qycW7vP2vV7jz6MgN6-Dk9hD8LpsW6vNHq-55nx9PN4Bdwwsgy9WXVPmtyz2LNQ=
bMW80pfSb3cPhvYN35CP8sNQkfnV2xhzS7Hwl0yM-Mk_BYM-SLW2Vr97h11n9-QN4LRJQylfDtZ=
VpgYp-8dzb5XW5T9QVx3YFDVmW1kvcC16j8Gb2W4TnJXT90sDXXW23NqlG7bPMS9W2hyVjm8TLf=
sFW58yHSl6MMw1JW2LJZgz55P4GnW5yM3nj4wj9-nW3dd0QC7_Czfk39911" style=3D"color=
:#00a4bd; mso-line-height-rule:exactly" data-hs-link-id=3D"1" target=3D"_bl=
ank"><img alt=3D"" height=3D"20" src=3D"https://hs-19915834.f.hubspotemail.=
net/hub/19915834/hubfs/Espresso%20Images/read_more.jpg?width=3D200&amp;heig=
ht=3D40&amp;upscale=3Dtrue&amp;name=3Dread_more.jpg" style=3D"outline:none;=
 text-decoration:none; -ms-interpolation-mode:bicubic; border:none; width:1=
00px; height:20px" width=3D"100" srcset=3D"https://hs-19915834.f.hubspotema=
il.net/hub/19915834/hubfs/Espresso%20Images/read_more.jpg?upscale=3Dtrue&am=
p;width=3D200&amp;height=3D40&amp;upscale=3Dtrue&amp;name=3Dread_more.jpg 1=
00w, https://hs-19915834.f.hubspotemail.net/hub/19915834/hubfs/Espresso%20I=
mages/read_more.jpg?upscale=3Dtrue&amp;width=3D400&amp;height=3D80&amp;upsc=
ale=3Dtrue&amp;name=3Dread_more.jpg 200w" sizes=3D"(max-width: 100px) 100vw=
, 100px"> </a>
                                          </p>
                                       </td>
                                       <td style=3D"border-collapse:collaps=
e; mso-line-height-rule:exactly; font-family:Verdana, sans-serif; font-size=
:14px; color:#000000; word-break:break-word; width:32%; padding:15px; borde=
r-spacing:inherit" class=3D"" width=3D"32%">
                                          <p style=3D"mso-line-height-rule:=
exactly; font-size:15px; text-align:center; color:#000000" align=3D"center"=
><a href=3D"https://d2ltSM04.na1.hubspotlinks.com/Btc/I7+113/d2ltSM04/VW6c0=
K6-14KwW1lvV4B75PPzKW5tZZwQ4FMXFVN6rgBp35nKv5V3Zsc37CgR6YW3Lh9F37sQV5HW4y9G=
mK4r69DNW2ZCrYP72VrlBV4SrSS4DGMddW32z9nL2JKsn1W81RdV63Y9GlFW2Fhzv77F-BFvW7l=
3DK071kQKsN6FwTRW9gp_bW7yNMd56GjF45W3db4TJ7dm78YW32Mz_H5gXwhnW9hWYcQ5v1wkpW=
2zv30z8M8bZxW4B0xlN7fV_W_W6nCb5k6mDgHPN4LWxykSCpg7W2JZxnZ2Nz8vrW6-l2Mx4PlLF=
qW4NfT2s8m5Y1MW6ppgQZ3Jb-_7W7Zp80X8fFy32W5k5qRR6jVFjyW950fCj5QkdPZVB0Cd17GD=
qZJW6n5sb787Y5BrW5r4z-Q18g817W5JZK7X48tKHwW3w4GsG6yHtzqN2N-cmK5gjx_W48YBdj8=
N7zj5W1H-vpL4R9-lX3gqt1" style=3D"mso-line-height-rule:exactly; text-decora=
tion:none; color:#000" target=3D"_blank" data-hs-link-id=3D"0"><span style=
=3D"color:#000;"><strong>MRO market <br>set to expand<br></strong></span></=
a><br><br>
                                             <a href=3D"https://d2ltSM04.na=
1.hubspotlinks.com/Btc/I7+113/d2ltSM04/VW6c0K6-14KwW1lvV4B75PPzKW5tZZwQ4FMX=
FVN6rgBp35nKv5V3Zsc37CgDR-W4ZSZ3X83yfdsW4z8bhF4sXTgxW8XdMQS1lhtMXW8lF-lN49B=
D4wW667k87497DDSW2cQ7rl2kW0PfW50fJ7b2qP6q6W2b1QNx4YX91KW7QlqqC5H8hgrW3PM5Vf=
8Klq7qW1K77Fy1GYvYwW3N8tW946D7l5W5jq5B_4xn3HZW85Rct_34v0x4MjntCQmJnj7W7XZCZ=
s17gpcCVN4r8Q72FTVlW788ndT3f8PNfW7THyyn8Kf1NnW2zx1X78PmFw-W3wTqZN1Z-_rzW5sk=
2vY6TKdl5W4p5Ct235-Z74Vdmj_33v_9nfW8FWW9J5cGBTFVR_1M92Y4y6NVs7_KL4TbWKnW8hP=
ZLT2Hh6ZHVCc_kZ2Mws_vW2h6Y_71NcRdnW4Vlg328VgDyvW7_-NkF5zyGjy3mPd1" style=3D=
"color:#00a4bd; mso-line-height-rule:exactly" data-hs-link-id=3D"1" target=
=3D"_blank"><img alt=3D"" height=3D"20" src=3D"https://hs-19915834.f.hubspo=
temail.net/hub/19915834/hubfs/Espresso%20Images/read_more.jpg?width=3D200&a=
mp;height=3D40&amp;upscale=3Dtrue&amp;name=3Dread_more.jpg" style=3D"outlin=
e:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none; =
width:100px; height:20px" width=3D"100" srcset=3D"https://hs-19915834.f.hub=
spotemail.net/hub/19915834/hubfs/Espresso%20Images/read_more.jpg?upscale=3D=
true&amp;width=3D200&amp;height=3D40&amp;upscale=3Dtrue&amp;name=3Dread_mor=
e.jpg 100w, https://hs-19915834.f.hubspotemail.net/hub/19915834/hubfs/Espre=
sso%20Images/read_more.jpg?upscale=3Dtrue&amp;width=3D400&amp;height=3D80&a=
mp;upscale=3Dtrue&amp;name=3Dread_more.jpg 200w" sizes=3D"(max-width: 100px=
) 100vw, 100px"> </a>
                                          </p>
                                       </td>
                                       <td style=3D"border-collapse:collaps=
e; mso-line-height-rule:exactly; font-family:Verdana, sans-serif; font-size=
:14px; color:#000000; word-break:break-word; width:33%; padding:15px; borde=
r-spacing:inherit; padding-right:30px" class=3D"" width=3D"33%">
                                          <p style=3D"mso-line-height-rule:=
exactly; font-size:15px; text-align:center; color:#000000" align=3D"center"=
><a href=3D"https://d2ltSM04.na1.hubspotlinks.com/Btc/I7+113/d2ltSM04/VW6c0=
K6-14KwW1lvV4B75PPzKW5tZZwQ4FMXFVN6rgBp35nKv5V3Zsc37CgWvYW1vYFn-6X6JcLW4NnJ=
kB6dWDX5W2crdXY6Vsny3W1cpgJq1CTQKKW5wbqhV5NzfRvW8vW_bd66HDlnW6lkrG84pvwHwW3=
_wz4T7wr268W78YCqP1G_3TsW4r7jNs6rRmqRW7X7zpb84ffYbW5VJPLT7mPT86W88HBS58Skcl=
gW2s4KH46P1XZ0W6qJDYB4rRfWTW1g7k971Sx4dqN3ghBqmkKTVXW4yCqxv2TvvSDW1T4pbH3ZB=
cfHVBt7-52V95h3W1Vbp133w7q80W8kkMxM5sqJvdN6gT0CGyN2dDW5Q6zNR7dZYgSW2Fw9zr7d=
BfktW9jPc9x2bZ3DKW3hF9Zk85J838W2PMkM73QfzvSW89ht4n52sTm4W6kLQmp5tzGBCW1CZr3=
48PR2p9W94KhdX3SdcXT36F51" style=3D"mso-line-height-rule:exactly; text-deco=
ration:none; color:#000" target=3D"_blank" data-hs-link-id=3D"0"><span styl=
e=3D"color:#000;"><strong>Li-Ion Battery <br>Shortage Bites</strong></span>=
</a><br><br>
                                             <br>
                                             <a href=3D"https://d2ltSM04.na=
1.hubspotlinks.com/Btc/I7+113/d2ltSM04/VW6c0K6-14KwW1lvV4B75PPzKW5tZZwQ4FMX=
FVN6rgBp35nKv5V3Zsc37CgLdFW3ZBbw78r5hwrW802LNl7Pwy7TN10FJkC8KtjBW5f5TJY5Y_9=
1RW23HWPP3C-HQ1W6RBBT45w4nmRW3C5lHX94J5NgW39f6BY5lQPjnW7ZGsqg7Sg4hdW8dnkd77=
5r3v8W2TbBYl6r7ML7W1FkCpF5JyfVKW8kXzFx7j8fBPW2sBbzx2wb5G-V-dY734Xh6v0W1VTLZ=
17wsZZjW1Mdrhz8r8sFgW1yKlWL3jmsxCW8h4Cll5J796PW84NVWC4wwywGW6fzLBF4Bw0LCVJg=
JpT4Vq1jTW1g0syx3ntpLdW4z6T5t37tfybW7krWwr5-hSZfN1g10dMqm231W5XXfTl3FG0KCW2=
Fkrcb6xgfdpW6bdT502t-hlNW5R1D64850yM5W87s5CK35-ldsW1JLL744WWQXH34k21" style=
=3D"color:#00a4bd; mso-line-height-rule:exactly" data-hs-link-id=3D"1" targ=
et=3D"_blank"><img alt=3D"" height=3D"20" src=3D"https://hs-19915834.f.hubs=
potemail.net/hub/19915834/hubfs/Espresso%20Images/read_more.jpg?width=3D200=
&amp;height=3D40&amp;upscale=3Dtrue&amp;name=3Dread_more.jpg" style=3D"outl=
ine:none; text-decoration:none; -ms-interpolation-mode:bicubic; border:none=
; width:100px; height:20px" width=3D"100" srcset=3D"https://hs-19915834.f.h=
ubspotemail.net/hub/19915834/hubfs/Espresso%20Images/read_more.jpg?upscale=
=3Dtrue&amp;width=3D200&amp;height=3D40&amp;upscale=3Dtrue&amp;name=3Dread_=
more.jpg 100w, https://hs-19915834.f.hubspotemail.net/hub/19915834/hubfs/Es=
presso%20Images/read_more.jpg?upscale=3Dtrue&amp;width=3D400&amp;height=3D8=
0&amp;upscale=3Dtrue&amp;name=3Dread_more.jpg 200w" sizes=3D"(max-width: 10=
0px) 100vw, 100px"> </a>
                                          </p>
                                       </td>
                                    </tr>
                                 </tbody>
                              </table>
                           </td>
                        </tr>
                     </tbody>
                  </table>
               </td>
            </tr>
            <tr>
               <td style=3D"border-collapse:collapse; mso-line-height-rule:=
exactly; font-family:Verdana, sans-serif; font-size:14px; color:#000000; wo=
rd-break:break-word">
                  <table style=3D"border-spacing:0 !important; border-colla=
pse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt; width:100%; paddi=
ng-right:24px; padding-left:24px; padding-top:5px; padding-bottom:10px; bac=
kground-color:#ffffff" width=3D"100%" bgcolor=3D"#ffffff">
                     <tbody>
                        <tr>
                           <td class=3D"" style=3D"border-collapse:collapse=
; mso-line-height-rule:exactly; font-family:Verdana, sans-serif; font-size:=
14px; color:#000000; word-break:break-word">
                              <p style=3D"mso-line-height-rule:exactly; fon=
t-size:11px; padding-left:20px; padding-right:20px; padding-top:10px; paddi=
ng-bottom:10px; font-family:calibri; color:#000000">Disclaimer: The informa=
tion set out herein has been prepared by Beroe Inc. in good faith and from =
sources deemed reliable. Beroe Inc. does not provide any assurance as regar=
ds the accuracy of such information. Beroe Inc. does not accept any respons=
ibility for any errors whether caused by negligence or otherwise of for any=
 direct or indirect loss / claim/ damage caused to any person, arising out =
of or in relation to the use of information communicated herein.</p>
                              <table align=3D"center" border=3D"0" class=3D=
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