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Subject:Top 5 Takeaways - How Analytics Can Take State and Local Data to the Next L=
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=0A=E2=80=8A=0Ahttps://s3-ap-southeast-1.amazonaws.com/b2bideas.org/102058_=
State%20of%20the%20Connected%20Customer.pdf=0ASalesforce's State of the Con=
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n 2,300 small and medium business (SMB) owners and leaders around the world=
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resiliency=0AHow SMB leaders are planning for recovery and growth post-COVI=
D-19=0AAn initial survey was conducted online by The Harris Poll on behalf =
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p: 5px; padding-bottom: 5px;">
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color: #000000; line-height: 1.5; font-family: Arial, 'Helvetica Neue', Hel=
vetica, sans-serif;">
																		<p style=3D"margin: 0; text-align: center; mso-line-heigh=
t-alt: 36px;"><span style=3D"font-size:24px;color:#000000;"><strong>Salesfo=
rce's State of the Connected Customer Report</strong></span></p>
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0pt; mso-table-rspace: 0pt; font-weight: 400; text-align: left; vertical-al=
ign: top; border-bottom: 0px solid #05304A; border-left: 0px solid #05304A;=
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ft: 5px; padding-right: 5px; padding-top: 5px; padding-bottom: 5px;">
													<table class=3D"text_block" width=3D"100%" border=3D"0" cellpa=
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ce: 0pt; mso-table-rspace: 0pt; word-break: break-word;">
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ght:10px;padding-top:10px;">
																<div style=3D"font-family: Arial, sans-serif">
																	<div style=3D"font-size: 12px; mso-line-height-alt: 18px; =
color: #000000; line-height: 1.5; font-family: Arial, 'Helvetica Neue', Hel=
vetica, sans-serif;">
																		<p style=3D"margin: 0; font-size: 14px; text-align: justi=
fy; mso-line-height-alt: 21px;"><span style=3D"font-size:14px;color:#000000=
;">Hi [NAME],</span></p>
																		<p style=3D"margin: 0; font-size: 14px; text-align: justi=
fy; mso-line-height-alt: 18px;">&nbsp;</p>
																		<p style=3D"margin: 0; font-size: 14px; text-align: justi=
fy; mso-line-height-alt: 21px;"><span style=3D"font-size:14px;color:#000000=
;">For the fourth edition of the =E2=80=9CSmall and Medium Business Trends =
Report,=E2=80=9D we analyzed the responses of more than 2,300 small and med=
ium business (SMB) owners and leaders around the world to determine:</span>=
</p>
																		<ul style=3D"list-style-type: square; line-height: 150%; =
font-size: 14px;">
																			<li style=3D"text-align: justify;"><span style=3D"font-s=
ize:14px;color:#000000;">How a pandemic and racial injustices affect their =
motivations, challenges, and goals</span></li>
																			<li style=3D"text-align: justify;"><span style=3D"font-s=
ize:14px;color:#000000;">How demographics shape entrepreneurial experiences=
 and outlooks</span></li>
																			<li style=3D"text-align: justify;"><span style=3D"font-s=
ize:14px;color:#000000;">The role of digital transformation in driving busi=
ness resiliency</span></li>
																			<li style=3D"text-align: justify;"><span style=3D"font-s=
ize:14px;color:#000000;">How SMB leaders are planning for recovery and grow=
th post-COVID-19</span></li>
																		</ul>
																		<p style=3D"margin: 0; font-size: 14px; mso-line-height-a=
lt: 21px;"><span style=3D"font-size:14px;color:#000000;">An initial survey =
was conducted online by The Harris Poll on behalf of Salesforce between Feb=
ruary 28 and March 18, 2020 among 2,411 SMB owners and leaders, and a follo=
w-up study was conducted six months later between August 7 and 31, 2020 amo=
ng 2,377 SMB owners and leaders in North America, South America, Europe, an=
d Asia Pacific. Respondents are 18 years of age or older, employed full-tim=
e, part-time, or selfemployed, and owners or senior executives at their bus=
inesses with 2=E2=80=93200 employees and annual revenue of less than $1 bil=
lion U.S. or the local equivalent.*</span></p>
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