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	=?utf-8?Q?or=20Non-Financial=20Manager?=" <michelle@rk-rakan.com> 
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Subject:  ***SPAM***  =?utf-8?Q?(Online)=20Fundamentals=20of=20Finance=20and=20Accounting=20f?=
	=?utf-8?Q?or=20Non-Financial=20Manager?=

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                                                            <title>Big Be=
rry Newsletter </title>=0D=0A                                            =
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height: 96px; color: =23333333; font-family: Georgia, =26quot;Times New R=
oman=26quot;, Times, serif; font-size: 28px; background-color: =23ed1c24;=
=22><div>=0D=0A                                                          =
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             <strong style=3D=22font-family: Verdana; font-size: 24pt; co=
lor: =23ffffff;=22>FUNDAMENTALS OF FINANCE AND ACCOUNTING FOR NON-FINANCI=
AL MANAGER</strong></div><div><strong style=3D=22font-size: 12pt; color: =
=23ffff00;=22><span style=3D=22font-size: 14pt; font-family: Verdana;=22>=
INCREASING YOUR SKILL WITH =22THE NUMBERS=22 WILL MAKE YOU A BETTER MANAG=
ER </span></strong><strong style=3D=22font-size: 12pt;=22><br style=3D=22=
font-family: Verdana;=22 /></strong></div><div><strong style=3D=22font-fa=
mily: Verdana; font-size: 24pt; color: =23ffffff;=22></strong><span style=
=3D=22font-size: 24pt; color: =23ffffff;=22>=0D=0A                       =
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px; color: =23333333; font-family: Georgia, =26quot;Times New Roman=26quo=
t;, Times, serif; font-size: 28px;=22>=0D=0A                             =
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                                          <div><span style=3D=22color: =23=
ffff00; font-size: 18pt;=22><span style=3D=22color: =23ffff00; font-size:=
 18pt;=22><strong><span style=3D=22font-family: Arial; font-size: 12pt; c=
olor: =2300ffff;=22>20=26nbsp; =26amp; 21 September 2021, Online - ZOOM (=
9AM-5PM)</span></strong></span></span>=0D=0A                             =
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ffffff;=22>HRDF Claimable</span></div>=0D=0A                             =
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><span style=3D=22color: =23000000; font-family: verdana, geneva; font-si=
ze: 10pt;=22></span>=0D=0A                                               =
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                        <div><span style=3D=22color: black; line-height: =
107=25; font-family: Verdana, sans-serif; font-size: 10pt;=22></span>=0D=0A=
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                                                                       <d=
iv align=3D=22justify=22><span style=3D=22font-family: Verdana; font-size=
: 10pt; text-align: justify;=22><span style=3D=22font-size: 10pt; line-he=
ight: 107=25; font-family: Verdana;=22>Managers and Executives all over t=
he world are increasingly facing top-line and bottom-line demands amidst =
an environment that is uncertain and challenging=2E Hence for a manager t=
o be effective, he or she should have good business acumen for which fund=
amental financial knowledge is critical=2E<br />In an article entitled, =22=
Business Acumen Involves More Than Numbers=26=238221;=5D Chris Berger, a =
principal and member of the human resources practice explains that busine=
ss acumen starts with the ability to understand how a company makes and l=
oses money and that leaders must be financially literate and be able to u=
nderstand numbers on company financial statements=2E <br />The program is=
 designed for Managers and Leaders who want to enhance their =26=238216;b=
usiness acumen=26=238217; and take positions of responsibility and accoun=
tability=2E Additionally it enables participants to improve their knowled=
ge of finance and financial analysis to be able to see the financial outc=
ome and impact of strategies and operations and be able to better monitor=
 and control performance of companies=2E<br />The approach taken during t=
he program is one from a business perspective so as to be able to see flo=
w of money and critical links for control and results and for the effecti=
ve management of resources=2E <br />The program uses a wide variety of pa=
rticipative methods including mini case studies to understand company bal=
ance sheet, income statements, cash flow statements and statements to add=
 value to the effective management of organization<br />=0D=0A           =
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></div>=0D=0A                                                            =
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iv align=3D=22justify=22><span style=3D=22font-family: Verdana; font-size=
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olor: =23666666;=22>=0D=0A                                               =
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                        <span style=3D=22font-family: Verdana; color: =23=
ff0000; font-size: 10pt;=22>PROGRAM OBJECTIVES</span></strong></div>=0D=0A=
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                                                                         =
                                                                       <d=
iv><span style=3D=22font-family: Verdana; font-size: 10pt;=22>=26=238226;=
=26nbsp;=26nbsp;=26nbsp; Insight into=26nbsp; the key financial statement=
s =26=238211; the Income Statement, the Balance Sheet and the Cash Flow S=
tatement to enable good communication with the finance department and con=
tribute effectively to the company<br />=26=238226;=26nbsp;=26nbsp;=26nbs=
p; Demystify the myth that =26=238216;financial concepts=26=238221; are c=
omplex <br />=26=238226;=26nbsp;=26nbsp;=26nbsp; Learn finance from a =26=
=238220;business perspective=26=238221;<br />=26=238226;=26nbsp;=26nbsp;=26=
nbsp; Understand how the numbers are generated, how they can be manipulat=
ed<br />=26=238226;=26nbsp;=26nbsp;=26nbsp; Evaluation and assessment met=
hods of financial statements using effective =26=238216;basic analysis=26=
=238217; and fundamental financial ratios=2E<br />=26=238226;=26nbsp;=26n=
bsp;=26nbsp; Great appreciation for working capital management and operat=
ing working capital and why it is important in critical times of uncertai=
nty=2E<br />=26=238226;=26nbsp;=26nbsp;=26nbsp; The Key Financial KPIs<br=
 />=26=238226;=26nbsp;=26nbsp;=26nbsp; Knowledge of types of costs, profi=
t and breakeven as financial tools<br />=26=238226;=26nbsp;=26nbsp;=26nbs=
p; Get an insight into costs concepts and marginal costing for effective =
decision making<br />=26=238226;=26nbsp;=26nbsp;=26nbsp; Understand the i=
mportance of budgets and forecasts and it=26=238217;s drivers and control=
lers</span><span style=3D=22font-family: Verdana; font-size: 10pt;=22></s=
pan><span style=3D=22font-family: Verdana; font-size: 10pt;=22></span><br=
 />=0D=0A                                                                =
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       </div>=0D=0A                                                      =
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                 <div style=3D=22color: =23666666;=22>=26nbsp;</div>=0D=0A=
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                                                                       <d=
iv><span style=3D=22font-family: Verdana; font-size: 10pt; color: =23ff00=
00;=22><strong>PROGRAM OUTLINE</strong></span></div><div><strong style=3D=
=22font-size: 10pt;=22><span style=3D=22font-family: Verdana;=22>DAY 1 </=
span><br style=3D=22font-family: Verdana;=22 /></strong></div>=0D=0A     =
                                                                         =
                                                                         =
                                                                  <strong=
 style=3D=22font-family: Verdana; font-size: 10pt;=22>WHY FINANCE IN THE =
CONTEXT OF BUSINESS OVERVIEWS AND STAKEHOLDER EXPECTATIONS?<br /></strong=
><span style=3D=22font-family: Verdana; font-size: 10pt;=22>=26=238226;=26=
nbsp;=26nbsp;=26nbsp; The Business flow and why finance and its role is c=
ritical for effective Managerial performance<br />=26=238226;=26nbsp;=26n=
bsp;=26nbsp; The role expectations of managers in the context of investme=
nts and results<br />(Case situations and discussions using extracts from=
 published accounts)</span><strong style=3D=22font-family: Verdana; font-=
size: 10pt;=22><br /><br />INTRODUCTION TO BUSINESS START-UPS AND ASSETS =
AND LIABILITIES <br /></strong><span style=3D=22font-family: Verdana; fon=
t-size: 10pt;=22>Case study and group discussion on the principle of Asse=
ts Owned and Owed and active and non-active accounts)</span><strong style=
=3D=22font-family: Verdana; font-size: 10pt;=22><br /><br />UNDERSTANDING=
 FINANCIAL STATEMENTS<br /></strong><span style=3D=22font-family: Verdana=
; font-size: 10pt;=22>=26=238226;=26nbsp;=26nbsp;=26nbsp; Exploring and u=
nderstanding key concepts in the Income statements, and brief overviews o=
n Balance Sheet=26nbsp; and Cash flow statements <br />=26=238226;=26nbsp=
;=26nbsp;=26nbsp; In the Income Statement the differences between gross p=
rofit, operating profits and net profits and how they are derived <br />=26=
=238226;=26nbsp;=26nbsp;=26nbsp; In the Balance Sheet the differences bet=
ween non-current assets, current assets, equity, current liabilities and =
long term liabilities<br />=26=238226;=26nbsp;=26nbsp;=26nbsp; In the cas=
h Flow Statement the differences between Operating Cash Flow, Investing c=
ash flow and Financing Cash Flow <br />(Experiential learning using infor=
mation detailed in the case of a trading company in operation and getting=
 participants to complete financial frameworks)</span><strong style=3D=22=
font-family: Verdana; font-size: 10pt;=22><br /><br />ANALYSING AND INTER=
PRETING FINANCIAL STATEMENTS USING BASIC ANALYSIS INCLUDING TRENDS AND RA=
TIOS=2E UNDERSTANDING THE STRENGTHS AND WEAKNESSES OF ACCOUNTING MEASURES=
 OF PERFORMANCE<br /></strong><span style=3D=22font-family: Verdana; font=
-size: 10pt;=22>=26=238226;=26nbsp;=26nbsp;=26nbsp; The need to review Fi=
nancial Statements<br />=26=238226;=26nbsp;=26nbsp;=26nbsp; The power of =
basic analysis in the context of benchmarks as business drivers<br />=26=23=
8226;=26nbsp;=26nbsp;=26nbsp; Review and evaluation using :<br />=26=2382=
26;=26nbsp;=26nbsp;=26nbsp; Performance ratios</span><strong style=3D=22f=
ont-family: Verdana; font-size: 10pt;=22><br /><br />CRITICAL ASPECTS OF =
WORKING CAPITAL MANAGEMENT<br /></strong><span style=3D=22font-family: Ve=
rdana; font-size: 10pt;=22>=26=238226;=26nbsp;=26nbsp;=26nbsp; What is Wo=
rking Capital management cum Operating Working Capital (OWC)?<br />=26=23=
8226;=26nbsp;=26nbsp;=26nbsp; Why is OWC important?<br /></span><div styl=
e=3D=22font-family: Verdana; font-size: 10pt;=22><span style=3D=22font-fa=
mily: Verdana; font-size: 10pt;=22>=26=238226;=26nbsp;=26nbsp;=26nbsp; Ho=
w is working capital managed and controlled for effective results/</span>=
</div><div style=3D=22font-size: 10pt;=22>=26nbsp;</div><div style=3D=22f=
ont-size: 10pt;=22><strong><span style=3D=22font-family: Verdana;=22>DAY =
2 </span></strong></div><div><br /></div><div><strong><span style=3D=22fo=
nt-family: Verdana; font-size: 10pt;=22>VIDEO ON FINANCE FOR NON FINANCE =
MANAGERS TO RECAP LEARNING OF DAY 1</span><br /><br /><span style=3D=22fo=
nt-family: Verdana; font-size: 10pt;=22>DIFFERENCES BETWEEN STATUTORY FIN=
ANCIAL STATEMENTS AND MANAGEMENT ACCOUNTS</span><br /></strong><span styl=
e=3D=22font-family: Verdana; font-size: 10pt;=22>=26=238226;=26nbsp;=26nb=
sp;=26nbsp; Key Differences and Uses</span><br /><span style=3D=22font-fa=
mily: Verdana; font-size: 10pt;=22>=26=238226;=26nbsp;=26nbsp;=26nbsp; Us=
ing Financial KPIs and Motivating the Organization</span><strong><br /><b=
r /><span style=3D=22font-family: Verdana; font-size: 10pt;=22>MANAGEMENT=
 ACCOUNTING AND THE IMPORTANCE OF COST PROFIT AND BREAKEVEN?</span><br />=
</strong><span style=3D=22font-family: Verdana; font-size: 10pt;=22>=26=23=
8226;=26nbsp;=26nbsp;=26nbsp; Why is management accounting different from=
 financial accounting?</span><br /><span style=3D=22font-family: Verdana;=
 font-size: 10pt;=22>=26=238226;=26nbsp;=26nbsp;=26nbsp; The difference b=
etween marginal costing and absorption costing?</span><br /><span style=3D=
=22font-family: Verdana; font-size: 10pt;=22>=26=238226;=26nbsp;=26nbsp;=26=
nbsp; Why is cost, breakeven and profit important for decision making?</s=
pan><br /><span style=3D=22font-family: Verdana; font-size: 10pt;=22>(Fun=
damental computations and discussions)</span><strong><br /><br /><span st=
yle=3D=22font-family: Verdana; font-size: 10pt;=22>BUDGETING AND FORECAST=
ING</span><br /></strong><span style=3D=22font-family: Verdana; font-size=
: 10pt;=22>=26=238226;=26nbsp;=26nbsp;=26nbsp; Why budgeting and forecast=
ing is important?</span><br /><span style=3D=22font-family: Verdana; font=
-size: 10pt;=22>=26=238226;=26nbsp;=26nbsp;=26nbsp; The budget flow, driv=
ers and controllers</span><br /><span style=3D=22font-family: Verdana; fo=
nt-size: 10pt;=22>=26=238226;=26nbsp;=26nbsp;=26nbsp; Budget systems, lim=
itations and culture</span><br /><span style=3D=22font-family: Verdana; f=
ont-size: 10pt;=22>=26=238226;=26nbsp;=26nbsp;=26nbsp; Key determinants o=
f forecasts</span><strong><br /><br /><span style=3D=22font-family: Verda=
na; font-size: 10pt;=22>INTRODUCTION TO CAPITAL BUDGETING AND INVESTMENTS=
 APPRAISALS</span><br /></strong><span style=3D=22font-family: Verdana; f=
ont-size: 10pt;=22>=26=238226;=26nbsp;=26nbsp;=26nbsp; The time value of =
money and forward investments</span><br /><span style=3D=22font-family: V=
erdana; font-size: 10pt;=22>=26=238226;=26nbsp;=26nbsp;=26nbsp; Payback p=
eriods</span><br /><span style=3D=22font-family: Verdana; font-size: 10pt=
;=22>=26=238226;=26nbsp;=26nbsp;=26nbsp; Discounted Cash Flows, Net Prese=
nt Value (NPV), Internal Rate of Return (IRR)</span><br /><span style=3D=22=
font-family: Verdana; font-size: 10pt;=22>=26=238226;=26nbsp;=26nbsp;=26n=
bsp; Hurdle rate determination</span><br />=26nbsp;</div><strong style=3D=
=22font-size: 10pt;=22>=0D=0A                                            =
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                           </strong>=0D=0A                               =
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                                        <div><span style=3D=22color: =23f=
f0000; font-family: verdana, geneva; font-size: 10pt;=22><strong>TRAINER =
PROFILE=26nbsp;</strong></span></div>=0D=0A                              =
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                                                                         =
                                                  <div align=3D=22justify=
=22><span style=3D=22font-family: Verdana; font-size: 10pt;=22><strong>RI=
CHARD </strong>is an American Management Association (AMA) Global Faculty=
 Member and has delivered training programs in Tokyo, Manila, Singapore, =
Jakarta, Lahore, Karachi, Shanghai, Beijing, Hong Kong, Saigon and Hanoi=2E=
<br />He has an MBA from Cranfield School of Management in the United Kin=
gdom, which is a leading European Business School=2E He is an Accountant =
by training and was an Auditor in an international firm of Accountants fo=
r nine years=2E His strategic experience comes from being a Financial Man=
ager, Company Secretary and Business Development Manager in a leading Swe=
dish pharmaceutical company by the name of Astra Pharmaceutical=2E<br />S=
ince 1995, Richard has consulted and trained some 8,100 General Managers =
and executives in several companies in Asia in his core business competen=
cies which are Finance, Marketing, Leadership, Strategy and Change=2E Add=
itionally he does soft skills training as he rose from the ranks and has =
significant line management experience=2E<br />Richard=27s impressive cli=
ent list includes Hilton International and Maersk International, Unilever=
 Philippines and UNAXIS of Switzerland in Finance, Philips units in Asia =
in Marketing modules as part of their Global Faculty for Revolutionary Ch=
ange in Marketing, Matsushita Asia in Strategy and several other organiza=
tions in the region such as=26nbsp; Braun Malaysia, Schering AG Malaysia,=
 Allianz Life, Hong Leong Group, Securities Commission, the Air Force of =
Malaysia, Pfizer Malaysia, BDO Binder, ASTRO, MAXIS, MIGHT, Patimas Compu=
ters Berhad, Tractors Malaysia (Exclusive agents for Caterpillar equipmen=
t), 3M, FSBM Holdings, MBT=26nbsp; strategic management=2E Richard is a s=
killed global trainer and facilitator with the capabilities to get partic=
ipants to relate concepts to practice=2E (S=27pore), MIDF Group, Maybank =
in the areas of Leadership and Change=2E<br />Given his towering personal=
ity, his ascent up the corporate ladder from being an articled clerk and =
his broad experience in developing and managing organizations, he has a s=
pecial interest in the areas of behavioural change including motivation a=
nd attitude development</span><br />=0D=0A                               =
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an style=3D=22color: =23ff0000; font-size: 12pt;=22>Call us to get full b=
rochure</span></strong></span></div>=0D=0A                               =
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 <div><span style=3D=22color: =23000000; font-family: verdana, geneva; fo=
nt-size: 12pt;=22><strong>TRAINING FEE</strong></span></div>=0D=0A       =
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n style=3D=22color: =23000000;=22><span style=3D=22color: =23000000; font=
-family: verdana, geneva; font-size: 12pt;=22><strong>NORMAL PRICE RM 1,3=
99 </strong></span><span style=3D=22color: =23000000; font-family: verdan=
a, geneva; font-size: 8pt;=22><strong>(Excl=2E 6=25 SST)</strong></span><=
/span></div>=0D=0A                                                       =
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                <div><strong style=3D=22color: =23000000;=22><span style=3D=
=22font-family: Verdana; font-size: 12pt;=22>GROUP DISCOUNT 10 =25</span>=
</strong><span style=3D=22color: =23000000;=22><span style=3D=22font-fami=
ly: Verdana; font-size: 10pt;=22>(4 and above) </span></span><br style=3D=
=22font-size: 14pt; color: =23000000;=22 />=0D=0A                        =
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yle=3D=22color: =23000000; font-family: Verdana; font-size: 10pt;=22><str=
ong>Please call us for more information or BROCHURE</strong></span><br />=
=0D=0A                                                                   =
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0pt;=22><strong>Tel: +6(03) 8079 0904 / +6(03) 8079 0905 / +6012 3838079 =
/ +6018 2053388 /+6018 2052366 </strong></span></p>=0D=0A                =
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ana; font-size: 10pt;=22>)<br />=0D=0A                                   =
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000; font-family: Verdana; font-size: 10pt;=22>Brian (brian<a href=3D=22m=
ailto:thaneswary=40bigberryconsulting=2Ecom=22><span style=3D=22font-size=
: 10pt; color: =23000000;=22>=40bigberryconsulting=2Ecom</span></a></span=
><span style=3D=22color: =23000000; font-family: Verdana; font-size: 10pt=
;=22>)<br />=0D=0A                                                       =
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rdana; font-size: 10pt;=22> Mimi Wahida (<a href=3D=22mailto:mohd=2Enasru=
lshah=40bigberryconsulting=2Ecom=22><span style=3D=22font-size: 10pt; col=
or: =23000000;=22>mimi=2Ewahida=40bigberryconsulting=2Ecom</span></a></sp=
an><span style=3D=22color: =23000000; font-family: Verdana; font-size: 10=
pt;=22>)<br />=0D=0A                                                     =
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Verdana; font-size: 10pt;=22> Fara Ahmad</span><span style=3D=22font-fami=
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or: =23000000;=22>)</span><br />=0D=0A                                   =
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nt-family: Verdana; font-size: 10pt;=22>Nurul Nadia</span><span style=3D=22=
font-family: Verdana; font-size: 10pt; color: =23000000;=22> (</span><a h=
ref=3D=22mailto:nurul=2Enadia=40bigberryconsulting=2Ecom=22><span style=3D=
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ore courses, visit </span><span style=3D=22font-family: Verdana;=22><a hr=
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