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Subject: ***SPAM*** =?windows-1252?Q?LIVE_ONLINE_PROGRAM-Digital_Social_Selling_Masterclass_2021_(20-23_Sept_2021)?=

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=A0LIVE ONLINE PROGRAM

Digital Social Selling Masterclass 2021

Venue : Online Training (Via Zoom)=A0=A0 =
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0(HRDF/SBL Khas =
Claimable)

Date : 20 Sep2021 (Mon)=A0 |=A0 9am - =
1pm=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 By =
Angeline

Date: 21 Sep 2021 (Tue)=A0| 9am - 1pm=A0=A0=A0=A0=A0=A0=A0=A0=A0 =
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0By Angeline

D a=A0 t: 22 Sep2021 (Wed)=A0 |=A0 9am - 1pm=A0=A0=A0=A0=A0=A0=A0=A0=A0 =
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0By Angeline

Dat=A0 : 23 Sep 2021 (Thu)=A0=A0 |=A0 9am - 1pm=A0=A0=A0=A0=A0=A0=A0=A0=A0 =
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0By Angeline

=A0

What Skill will you Learn:

After completing the digital and social selling training program, you =
will=20
be able to:

-=A0=A0=A0=A0=A0=A0 Leverage advanced digital tools and methods in the =
sales cycle and=20
acquire more relevant leads

-=A0=A0=A0=A0=A0=A0 Understand the importance of personalized, quality =
content

-=A0=A0=A0=A0=A0=A0 Develop a fully integrated selling strategy

-=A0=A0=A0=A0=A0=A0 Enhance your social presence to influence buyer =
decisions

-=A0=A0=A0=A0=A0=A0 Use social selling tools to increase online sales =
conversions

-=A0=A0=A0=A0=A0=A0 Build stronger customer engagement and shorten the =
sales cycle

-=A0=A0=A0=A0=A0=A0 Utilize CRM and sales intelligence tools to boost =
customer loyalty=20
and retention

=A0

Outline Of Workshop

=A0

Module 1 :

What is digital=A0 social selling

-=A0=A0=A0=A0=A0=A0 How the buying journey has taken a whole new, faster =
and more amazing=20
route within the past ten years=20

-=A0=A0=A0=A0=A0=A0 Selling potential in markets you have yet to tap.=20

-=A0=A0=A0=A0=A0=A0 Learn how the social networks function as giant and =
powerful collective=20
minds which need to hum with your message and=A0influence, and=20

-=A0=A0=A0=A0=A0=A0 How online, the personal brand is king=2E

-=A0=A0=A0=A0=A0=A0 How to integrate digital sales tools

=A0

Module 2 :

Exploring social selling=20

-=A0=A0=A0=A0=A0=A0 What makes a successful digital business=20

-=A0=A0=A0=A0=A0=A0 The difference between digital selling and social =
selling=20

-=A0=A0=A0=A0=A0=A0 The importance of digital sales tools=20

-=A0=A0=A0=A0=A0=A0 Stages of the sale and how ROI tots up (nicely) in =
this dynamic new=20
world.=20

=A0

Module 3 :

Developing Digital Selling Credibility

-=A0=A0=A0=A0=A0=A0 Importance of Developing a Strong Social Media Profile

-=A0=A0=A0=A0=A0=A0 Advantages of Building a Personal Brand

-=A0=A0=A0=A0=A0=A0 Building a Strong Personal Brand

-=A0=A0=A0=A0=A0=A0 Enhancing Social Credibility

-=A0=A0=A0=A0=A0=A0 Managing Your Social Platforms=20

=A0

Module 4 :

The Art of Targeting

-=A0=A0=A0=A0=A0=A0 Defining the Buyer Journey

-=A0=A0=A0=A0=A0=A0 Introduction to Digital Buyer Profiles

-=A0=A0=A0=A0=A0=A0 Honing Your Target Buyer Personas

-=A0=A0=A0=A0=A0=A0 The Value of Sales Intelligence

-=A0=A0=A0=A0=A0=A0 Sales Intelligence Tools and How to Use Them

-=A0=A0=A0=A0=A0=A0=A0 Researching Market Trends

=A0

Module 5 :

Turning Digital Connections into Sales Conversations

-=A0=A0=A0=A0=A0=A0 CRM and Marketing Automation and Their Value in =
Digital Selling

-=A0=A0=A0=A0=A0=A0 The Importance of A Digital Sales Hub

-=A0=A0=A0=A0=A0=A0 Measuring Buyer Engagement

-=A0=A0=A0=A0=A0=A0 Introduction to Digital Selling Tools

-=A0=A0=A0=A0=A0=A0 Converting Prospects into Customer

=A0

Module 6 :

Building Sales Engagement Through Content Marketing

-=A0=A0=A0=A0=A0=A0 Creating Persona-specific Content and=A0 Delivering It

-=A0=A0=A0=A0=A0=A0 Establishing Thought Leadership

-=A0=A0=A0=A0=A0=A0 Setting Up Your Content Creation Calendar

-=A0=A0=A0=A0=A0=A0 Creating a Multi-channel Campaign

=A0

Module 7 :

Developing an Integrated Digital Selling Strategy

-=A0=A0=A0=A0=A0=A0 Optimizing Your Campaign Calendar

-=A0=A0=A0=A0=A0=A0 Tailoring Your Message to Suit the Buyer Persona

-=A0=A0=A0=A0=A0=A0 How to Engage with Buyer Personas to Drive Sales

-=A0=A0=A0=A0=A0=A0 Managing Your Digital Sales Campaigns

=A0

Module 8 :

Digital Selling Beyond Customer Acquisition

-=A0=A0=A0=A0=A0=A0 Importance of Developing Customer Relationships

-=A0=A0=A0=A0=A0=A0 Using Digital Selling to Aid Customer=A0 Expansion

-=A0=A0=A0=A0=A0=A0 Handling Negative Customer Experiences

-=A0=A0=A0=A0=A0=A0=A0 The Future of Social and Digital Selling

=A0

** Digital Certificate of attendance will be awarded for those who =
completed=20
the course

=A0

ABOUT THE FACILITATOR=20

=A0

Angeline=20

Bachelor of Software Engineering (Hons), University of Staffordshire
Certified Ethical Hacker (CEH)
Computer Hacking Forensic Investigator (CHFI)

=A0

Angeline is an experienced specialist in professional development and =
digital=20
marketing. She has been spearheading a global development company, =
primarily=20
the management consulting wing specializing in providing world class =
professional=20
development, human capital development and social media marketing =
solutions.=20
She was involved with ensuring progressive growth of the business through =
management=20
of its Advisory functions. Currently she is the CEO of a digital =
marketing=20
firm in Malaysia=2E

Her everyday role entails; strategic planning, managing and leading teams =
in=20
diverse roles, sales/marketing/ advisory/ operations management, digital =
marketing,=20
market expansion strategies, business development initiatives, =
competitive=20
& market intelligence, determining pricing strategies and control and =
monitoring=20
of budget/spend of products under the portfolio.=20

Her unique interpretation of online business allows her to travel the =
globe=20
as a speaker, trainer and consultant, working with multiple organisations=2E

(HRDF/SBL Khas Claimable)

=A0

=A0EARLY BIRD Fee=A0  =20

NORMAL FEE=A0

Registration before

8Sep 2021  =20

RM 1,270.00/pax

(Subject to 6% SST)  =20

Registration after

8Sep 2021  =20

RM 1,320.00/pax

(Subject to 6% SST)

Group Registration: Register 3 participants from the same organization, =
the=20
4th participant is FREE.=20
(Buy 3 Get 1 Free) if Register before 8 Sep 2021.. Please act fast to =
grab=20
your favourite training program!
        =20

PLEASE FEEL FREE TO CONTACT ME IF YOU ARE LOOKING FOR THE FULL BROCHURE =
FILE

We hope you find it informative and interesting and we look

forward to seeing you soon=2E

Please act fast to grab your favorite training program! Pleasecall =
012-588=20
2263

or email to james-otc@outlook.com

=A0

Do forward this email to all your friends and colleagues who might be =
interested=20
to attend these programs

=A0

Our Upcoming Training Programs (Please feel free to contact me if you =
want=20
to request the brochure)

No.  =20

Training Date / Time  =20

Program Title (LIVE ONLINE TRAINING) - Via ZOOM ONLINE  =20

Trainer

1  =20

13 Jul 2021 (Tue)=A0 | 9am - 12.30pm
14 Jul 2021 (Wed) | 9am - 12.30pm
15 Jul 2021 (Thu)=A0 | 9am - 12.30pm
16 Jul 2021 (Fri)=A0=A0=A0 | 9am - 12.30pm  =20

Strategic Procurement and Inventory Management System with introduction =
to=20
Contract management  =20

SH Yeo

2  =20

14 Jul=A02021 (Wed) | 9am - 5pm=20
15 Jul 2021 (Thu)=A0 | 9am - 5pm  =20

Microsoft Excel -Advanced Level  =20

Siti

3  =20

26 Jul=A02021 (Mon)=A0 | 9am - 1pm=20
27 Jul=A02021 (Tue)=A0=A0 |=A0 9am - 1pm
28 Jul=A02021 (Wed)=A0 | 9am - 1pm=20
29 Jul=A02021 (Thu)=A0=A0 | 9am - 1pm  =20

Digital Marketing and Social Media Marketing (SMM) Masterclass  =20

Angeline

4  =20

26 Jul=A02021 (Mon)=A0 | 9am - 5pm=20
27 Jul=A02021 (Tue)=A0=A0 | 9am - 5pm  =20

Geometric Dimensioning And Tolerancing (GD&T)  =20

Selvaraj

5  =20

26 Jul=A02021 (Mon)=A0 | 9am - 5pm=20
27 Jul=A02021 (Tue)=A0=A0 | 9am - 5pm  =20

Root Cause Analysis (RCA)=A0   =20

Irman

6  =20

04 Aug 2021 (Wed) | 9am - 5pm=20
05 Aug 2021 (Thu)=A0 | 9am - 5pm   =20

Plastic Material Properties & Selection Process  =20

Selvaraj

7  =20

09 Aug 2021 (Mon) | 9am - 12.30pm=20
11 Aug 2021 (Tue)=A0 | 9am - 12.30pm
12 Aug 2021 (Wed) | 9am - 12.30pm
13 Aug 2021 (Thu)=A0 | 9am - 12.30pm  =20

Effective Warehouse Operation and Inventory Management
- (Bilingual notes and delivery =96 English and BM) -   =20

SH Yeo

8  =20

16 Aug 2021 (Mon) | 9am - 12.30pm=20
17 Aug 2021 (Tue)=A0 | 9am - 12.30pm
18 Aug 2021 (Wed) | 9am - 12.30pm
19 Aug 2021 (Thu)=A0 | 9am - 12.30pm  =20

Understanding Benefits and Risks of Incoterms 2020 Rule of Delivery and =
Customs=20
Process  =20

SH Yeo

9  =20

16 Aug 2021 (Mon) | 9am - 1pm=20
17 Aug 2021 (Tue) | 9am - 1pm=20
18 Aug 2021 (Wed) | 9am - 1pm=20
19 Aug 2021 (Thu) | 9am - 1pm   =20

Anti-Bribery and Corruption - S. 17A Corporate Liability Perspective  =20

Suresh

10  =20

16 Aug 2021 (Mon) | 9am - 5pm=20
17 Aug 2021 (Tue)=A0 | 9am - 5pm   =20

Data Analysis And Interactive Dashboard Reporting In Excel  =20

Shabenah

11  =20

16 Aug 2021 (Mon) | 9am - 5pm=20
17 Aug 2021 (Tue)=A0 | 9am - 5pm   =20

Spare Parts Management  =20

Selvaraj

12  =20

23 Aug 2021 (Mon) | 9am - 5pm=20
24 Aug 2021 (Tue)=A0 | 9am - 5pm   =20

Useful Excel Formulas and Functions  =20

Siti

13  =20

23 Aug 2021 (Mon) | 9am - 5pm=20
24 Aug 2021 (Tue)=A0 | 9am - 5pm   =20

Measurement and Calibration System  =20

Nadhra

14  =20

23 Aug 2021 (Mon) | 9am - 1pm=20
24 Aug 2021 (Tue) | 9am - 1pm
25 Aug 2021 (Wed) | 9am - 1pm
26 Aug 2021 (Thu)=A0 | 9am - 1pm  =20

Social Media Marketing And Branding Development  =20

Angeline

15  =20

07 Sep 2021 (Tue) | 9am - 12.30pm=20
08 Sep 2021 (Wed) | 9am - 12.30pm
09 Sep 2021 (Thu) | 9am - 12.30pm
10 Sep 2021 (Fri)=A0 | 9am - 12.30pm  =20

Understanding Rule of Trade, Letter of Credit, Documentary collection and =
Bank=20
Guarantee and How to Mitigate the Risk  =20

SH Yeo

16  =20

08 Sep 2021 (Wed) | 9am - 5pm=20
09 Sep 2021 (Thu)=A0 | 9am - 5pm   =20

Industry 4.0 - Introduction The Digital Disrupters   =20

Selvaraj

17  =20

08 Sep 2021 (Wed) | 9am - 5pm=20
09 Sep 2021 (Thu)=A0 | 9am - 5pm   =20

Analyzing And Visualizing Data With Power BI  =20

Karen

18  =20

13 Sep 2021 (Mon) | 9am - 5pm=20
14 Sep 2021 (Tue)=A0 | 9am - 5pm   =20

Training Needs Analysis For Organisational=20
Effectiveness & Efficiency  =20

Nurul

19  =20

13 Sep 2021 (Mon) | 9am - 5pm=20
14 Sep 2021 (Tue)=A0 | 9am - 5pm   =20

AIAG VDA FMEA (5TH EDITION)  =20

Irman

20  =20

20 Sep 2021 (Mon) | 9am - 1pm=20
21 Sep 2021 (Tue) | 9am - 1pm
22 Sep 2021 (Wed) | 9am - 1pm
23 Sep 2021 (Thu)=A0 | 9am - 1pm  =20

Digital Social Selling Masterclass 2020  =20

Angeline

21  =20

22 Sep 2021 (Wed) | 9am - 5pm=20
23 Sep 2021 (Thu)=A0 | 9am - 5pm   =20

Plastic Injection Molding:=20
Robust Process Development & Scientific Molding  =20

Selvaraj

22  =20

27 Sep 2021 (Mon) | 9am - 5pm=20
28 Sep 2021 (Tue)=A0 | 9am - 5pm   =20

Microsoft Project Professional  =20

Siti

=A0

If you would like to unsubscribe from our email list at any time, please =
simply=20
reply to the e-mail and type=20

Unsubscribein the subject area. We will remove your name from the list =
and=20
you will not receive any additional e-mail

=A0

Thanks

=A0

Regards

James

OTC Training Centre Sdn Bhd
Mobile No. : 012-5882263

=A0

--462a2a0b67f4e0e45abe99f800118024
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<body style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Tahoma, Tahoma">
&nbsp;<a=20
href=3D"https://drive.google.com/file/d/1XFugnCNxUoB0PTiRqoq5SKNqIYX0bL55/v=
iew?usp=3Dsharing">CLICK=20
HERE TO DOWNLOAD THE FULL BROCHURE FILE</a>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Please<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'> call =
012-588=20
2263<span=20
style=3D'FONT-FAMILY: "Times New Roman",serif'><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>or email =
to=20
<a><span=20
style=3D'FONT-FAMILY: "Times New Roman",serif'>james@otc.com.my</a><span=20
style=3D'FONT-FAMILY: "Times New Roman",serif'><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
red'>LIVE=20
ONLINE PROGRAM<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 28pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
blue'>Digital=20
Social Selling Masterclass 2021<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif'>Venue : =
Online=20
Training (Via Zoom)&nbsp;&nbsp; <span=20
style=3D"COLOR: =
#0d0d0d">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
red'>(HRDF/SBL=20
Khas Claimable)<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif'>Date : 20 =
Sep<span=20
style=3D"COLOR: #0d0d0d"> 2021 (Mon)&nbsp; |&nbsp; 9am - 1pm<span=20
style=3D"COLOR: =
#0d0d0d">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
By Angeline<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
white'>Date<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif'>: 21 Sep =
2021=20
(Tue)&nbsp;| 9am - 1pm<span=20
style=3D"COLOR: =
#0d0d0d">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
<span=20
style=3D"COLOR: =
blue">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nb=
sp;<span=20
style=3D"COLOR: white">By Angeline<span=20
style=3D"COLOR: blue"><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
white'>D=20
a<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif'>&nbsp; =
<span=20
style=3D"COLOR: white">t: 22 Sep =
2021=20
(Wed)&nbsp; |&nbsp; 9am - 1pm<span=20
style=3D"COLOR: =
#0d0d0d">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
<span=20
style=3D"COLOR: =
blue">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nb=
sp;<span=20
style=3D"COLOR: white">By Angeline<span=20
style=3D"COLOR: blue"><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
white'>Dat<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif'>&nbsp; : =
23 Sep=20
2021 (Thu)&nbsp;&nbsp; |&nbsp; 9am - 1pm<span=20
style=3D"COLOR: =
#0d0d0d">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
<span=20
style=3D"COLOR: =
blue">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nb=
sp;<span=20
style=3D"COLOR: white">By Angeline<span=20
style=3D"COLOR: blue"><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
white'><o:p>&nbsp;</o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>What Skill =
will=20
you Learn:<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>After =
completing=20
the digital and social selling training program, you will be able=20
to:<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>Leverage =
advanced=20
digital tools and methods in the sales cycle and acquire more relevant=20
leads<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>Understand =
the=20
importance of personalized, quality content<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>Develop a =
fully=20
integrated selling strategy<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>Enhance =
your=20
social presence to influence buyer decisions<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>Use social =
selling=20
tools to increase online sales conversions<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>Build =
stronger=20
customer engagement and shorten the sales cycle<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>Utilize =
CRM and=20
sales intelligence tools to boost customer loyalty and=20
retention<o:p></o:p>
<o:p><font=20
size=3D3 face=3DCalibri>&nbsp;</o:p>
<span=20
style=3D"BACKGROUND: white; COLOR: black"><font=20
face=3D"Times New Roman">Outline Of=20
Workshop<o:p></o:p>
<span=20
style=3D"BACKGROUND: white; COLOR: black"><o:p>&nbsp;</o:p>
<div align=3Dcenter>
<table class=3DMsoNormalTable=20
style=3D"WIDTH: 953.3pt; BORDER-COLLAPSE: collapse; mso-yfti-tbllook: =
1184; mso-padding-alt: 0cm 0cm 0cm 0cm"=20
cellSpacing=3D0 cellPadding=3D0 width=3D1271 border=3D0>
 =20
 <tr style=3D"mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: =
yes">
 <td=20
 style=3D"BORDER-TOP: windowtext 1pt solid; BORDER-RIGHT: windowtext =
1pt solid; WIDTH: 463pt; BORDER-BOTTOM: windowtext 1pt solid; =
PADDING-BOTTOM: 0cm; PADDING-TOP: 0cm; PADDING-LEFT: 5.4pt; BORDER-LEFT: =
windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BACKGROUND-COLOR: =
transparent"=20
 vAlign=3Dtop width=3D617>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc'>Module=20
 1 :<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>What=20
 is digital&nbsp; social selling<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>How=20
 the buying journey has taken a whole new, faster and more amazing =
route=20
 within the past ten years <o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Selling=20
 potential in markets you have yet to tap. <o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Learn=20
 how the social networks function as giant and powerful collective =
minds=20
 which need to hum with your message and&nbsp;influence, and=20
 <o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>How=20
 online, the personal brand is king.<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>How=20
 to integrate digital sales tools<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>&nbsp;<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc'>Module=20
 2 :<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Exploring=20
 social selling <o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>What=20
 makes a successful digital business <o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>The=20
 difference between digital selling and social selling=20
 <o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>The=20
 importance of digital sales tools <o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Stages=20
 of the sale and how ROI tots up (nicely) in this dynamic new world.=20
 <o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>&nbsp;<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc'>Module=20
 3 :<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Developing=20
 Digital Selling Credibility<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Importance=20
 of Developing a Strong Social Media Profile<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Advantages=20
 of Building a Personal Brand<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Building=20
 a Strong Personal Brand<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Enhancing=20
 Social Credibility<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Managing=20
 Your Social Platforms <o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>&nbsp;<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc'>Module=20
 4 :<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>The=20
 Art of Targeting<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Defining=20
 the Buyer Journey<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Introduction=20
 to Digital Buyer Profiles<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Honing=20
 Your Target Buyer Personas<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>The=20
 Value of Sales Intelligence<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Sales=20
 Intelligence Tools and How to Use Them<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Researching=20
 Market Trends<o:p></o:p>
 <span=20
 style=3D"BACKGROUND: white; COLOR: black"><o:p><font=20
 face=3D"Times New Roman">&nbsp;</o:p></td>
 <td=20
 style=3D"BORDER-TOP: windowtext 1pt solid; BORDER-RIGHT: windowtext =
1pt solid; WIDTH: 490.3pt; BORDER-BOTTOM: windowtext 1pt solid; =
PADDING-BOTTOM: 0cm; PADDING-TOP: 0cm; PADDING-LEFT: 5.4pt; BORDER-LEFT: =
#f0f0f0; PADDING-RIGHT: 5.4pt; BACKGROUND-COLOR: transparent"=20
 vAlign=3Dtop width=3D654>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc'>Module=20
 5 :<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Turning=20
 Digital Connections into Sales =
Conversations<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>CRM=20
 and Marketing Automation and Their Value in Digital=20
 Selling<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>The=20
 Importance of A Digital Sales Hub<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Measuring=20
 Buyer Engagement<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Introduction=20
 to Digital Selling Tools<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Converting=20
 Prospects into Customer<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>&nbsp;<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc'>Module=20
 6 :<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Building=20
 Sales Engagement Through Content Marketing<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Creating=20
 Persona-specific Content and&nbsp; Delivering =
It<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Establishing=20
 Thought Leadership<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Setting=20
 Up Your Content Creation Calendar<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Creating=20
 a Multi-channel Campaign<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'><o:p>&nbsp;</o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc'>Module=20
 7 :<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Developing=20
 an Integrated Digital Selling Strategy<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Optimizing=20
 Your Campaign Calendar<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Tailoring=20
 Your Message to Suit the Buyer Persona<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>How=20
 to Engage with Buyer Personas to Drive Sales<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Managing=20
 Your Digital Sales Campaigns<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>&nbsp;<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc'>Module=20
 8 :<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Digital=20
 Selling Beyond Customer Acquisition<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Importance=20
 of Developing Customer Relationships<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Using=20
 Digital Selling to Aid Customer&nbsp; Expansion<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Handling=20
 Negative Customer Experiences<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>The=20
 Future of Social and Digital Selling<span=20
 style=3D"FONT-SIZE: 10pt"><o:p></o:p>
 <span=20
 style=3D"BACKGROUND: white; COLOR: black"><o:p><font=20
 face=3D"Times New =
Roman">&nbsp;</o:p></td></tr></table></div>
<span=20
style=3D"BACKGROUND: white; COLOR: black"><o:p>&nbsp;</o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
blue'>**=20
Digital Certificate of attendance will be awarded for those who completed =
the=20
course<o:p></o:p>
<span=20
style=3D"BACKGROUND: white; COLOR: black"><o:p>&nbsp;</o:p>
<font=20
size=3D3><span=20
style=3D"BACKGROUND: white; COLOR: black">ABOUT THE FACILITATOR =
<span=20
style=3D"BACKGROUND: white"><o:p></o:p>
<font=20
size=3D3><span=20
style=3D"BACKGROUND: white; COLOR: black">&nbsp;<span=20
style=3D"BACKGROUND: white"><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 16pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; LINE-HEIGHT: 115%'>Angeline=20
<span=20
style=3D'FONT-SIZE: 16pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
#44546a; LINE-HEIGHT: 115%'>Bachelor=20
of Software Engineering (Hons), University of=20
Staffordshire<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; LINE-HEIGHT: 115%'> Certified=20
Ethical Hacker (CEH) Computer Hacking Forensic Investigator=20
(CHFI)<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p>&nbsp;</o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black'>Angeline=20
is an experienced specialist in professional development and digital =
marketing.=20
She has been spearheading a global development company, primarily the =
management=20
consulting wing specializing in providing world class professional =
development,=20
human capital development and social media marketing solutions. She was =
involved=20
with ensuring progressive growth of the business through management of =
its=20
Advisory functions. Currently she is the CEO of a digital marketing firm =
in=20
Malaysia.<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black'>Her=20
everyday role entails; strategic planning, managing and leading teams in =
diverse=20
roles, sales/marketing/ advisory/ operations management, digital =
marketing,=20
market expansion strategies, business development initiatives, competitive =
&amp;=20
market intelligence, determining pricing strategies and control and =
monitoring=20
of budget/spend of products under the portfolio. <o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black'>Her=20
unique interpretation of online business allows her to travel the globe as =
a=20
speaker, trainer and consultant, working with multiple=20
organisations.<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 20pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
blue'>(HRDF/SBL=20
Khas Claimable)<o:p></o:p>
<span=20
style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: #f7192e'><o:p><span=20
style=3D"TEXT-DECORATION: none"><font=20
size=3D3>&nbsp;</o:p>
<div align=3Dcenter>
<table class=3DMsoNormalTable=20
style=3D"WIDTH: 493.45pt; BORDER-COLLAPSE: collapse; mso-yfti-tbllook: =
1184; mso-padding-alt: 0cm 0cm 0cm 0cm"=20
cellSpacing=3D0 cellPadding=3D0 width=3D658 border=3D0>
 =20
 <tr style=3D"HEIGHT: 21pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes">
 <td=20
 style=3D"BORDER-TOP: silver 1pt solid; HEIGHT: 21pt; BORDER-RIGHT: =
#d9d9d9 1pt solid; WIDTH: 246.7pt; BACKGROUND: #b8cce4; BORDER-BOTTOM: =
#d9d9d9 1pt solid; PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; =
PADDING-LEFT: 2.9pt; BORDER-LEFT: silver 1pt solid; PADDING-RIGHT: 2.9pt"=20
 vAlign=3Dtop width=3D329 colSpan=3D2>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: blue; LINE-HEIGHT: 110%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
TEXT-TRANSFORM: uppercase; COLOR: black; LINE-HEIGHT: 110%'>EARLY=20
 BIRD Fee<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 110%'>&nbsp;<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: =
110%"><o:p></o:p></td>
 <td=20
 style=3D"BORDER-TOP: silver 1pt solid; HEIGHT: 21pt; BORDER-RIGHT: =
silver 1pt solid; WIDTH: 246.75pt; BACKGROUND: #b8cce4; BORDER-BOTTOM: =
#d9d9d9 1pt solid; PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; =
PADDING-LEFT: 2.9pt; BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 2.9pt"=20
 vAlign=3Dtop width=3D329 colSpan=3D2>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
TEXT-TRANSFORM: uppercase; COLOR: black; LINE-HEIGHT: 110%'>NORMAL=20
 FEE<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 110%'>&nbsp;<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: =
110%"><o:p></o:p></td></tr>
 <tr style=3D"HEIGHT: 26.8pt; mso-yfti-irow: 1">
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; HEIGHT: 26.8pt; BORDER-RIGHT: #d9d9d9 =
1pt solid; WIDTH: 123.35pt; BORDER-BOTTOM: #d9d9d9 1pt solid; =
PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; PADDING-LEFT: 2.9pt; =
BORDER-LEFT: silver 1pt solid; PADDING-RIGHT: 2.9pt; BACKGROUND-COLOR: =
transparent"=20
 width=3D164>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 110%'>Registration=20
 before<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: 110%"><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 110%'>8<span=20
 style=3D"COLOR: black"> Sep=20
 2021<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: =
110%"><o:p></o:p></td>
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; HEIGHT: 26.8pt; BORDER-RIGHT: #d9d9d9 =
1pt solid; WIDTH: 123.35pt; BORDER-BOTTOM: #d9d9d9 1pt solid; =
PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; PADDING-LEFT: 2.9pt; =
BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 2.9pt; BACKGROUND-COLOR: =
transparent"=20
 width=3D164>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>RM=20
 1,270.00/pax<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: red'>(Subject=20
 to 6% SST)<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'><o:p></o:p></td>
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; HEIGHT: 26.8pt; BORDER-RIGHT: #d9d9d9 =
1pt solid; WIDTH: 123.35pt; BORDER-BOTTOM: #d9d9d9 1pt solid; =
PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; PADDING-LEFT: 2.9pt; =
BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 2.9pt; BACKGROUND-COLOR: =
transparent"=20
 width=3D164>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 110%'>Registration=20
 after<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: 110%"><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 110%'>8<span=20
 style=3D"COLOR: black"> Sep=20
 2021<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: =
110%"><o:p></o:p></td>
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; HEIGHT: 26.8pt; BORDER-RIGHT: silver 1pt =
solid; WIDTH: 123.4pt; BORDER-BOTTOM: #d9d9d9 1pt solid; PADDING-BOTTOM: =
2.9pt; PADDING-TOP: 2.9pt; PADDING-LEFT: 2.9pt; BORDER-LEFT: #f0f0f0; =
PADDING-RIGHT: 2.9pt; BACKGROUND-COLOR: transparent"=20
 width=3D165>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>RM=20
 1,320.00/pax<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: red'>(Subject=20
 to 6% SST)<o:p></o:p></td></tr>
 <tr style=3D"HEIGHT: 27.3pt; mso-yfti-irow: 2">
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; HEIGHT: 27.3pt; BORDER-RIGHT: silver 1pt =
solid; WIDTH: 493.45pt; BORDER-BOTTOM: silver 1pt solid; PADDING-BOTTOM: =
2.9pt; PADDING-TOP: 2.9pt; PADDING-LEFT: 2.9pt; BORDER-LEFT: silver 1pt =
solid; PADDING-RIGHT: 2.9pt; BACKGROUND-COLOR: transparent"=20
 vAlign=3Dtop width=3D658 colSpan=3D4>
 <span=20
 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: =
#c00000'>Group=20
 Registration: <span=20
 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: =
black'>Register 3=20
 participants from the same organization, the 4th participant is =
FREE.=20
 (Buy 3 Get 1 Free) if <span=20
 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: red'>Register =
before 8=20
 Sep 2021.<span=20
 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: red'>. =
<span=20
 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: black'>Please =
act fast=20
 to grab your favourite training program!<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: =
110%"><o:p></o:p></td></tr>
 <tr style=3D"mso-yfti-irow: 3; mso-yfti-lastrow: yes">
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; BORDER-RIGHT: #f0f0f0; WIDTH: 123pt; =
BORDER-BOTTOM: #f0f0f0; PADDING-BOTTOM: 0cm; PADDING-TOP: 0cm; =
PADDING-LEFT: 0cm; BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 0cm; =
BACKGROUND-COLOR: transparent"=20
 width=3D164></td>
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; BORDER-RIGHT: #f0f0f0; WIDTH: 123pt; =
BORDER-BOTTOM: #f0f0f0; PADDING-BOTTOM: 0cm; PADDING-TOP: 0cm; =
PADDING-LEFT: 0cm; BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 0cm; =
BACKGROUND-COLOR: transparent"=20
 width=3D164></td>
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; BORDER-RIGHT: #f0f0f0; WIDTH: 123pt; =
BORDER-BOTTOM: #f0f0f0; PADDING-BOTTOM: 0cm; PADDING-TOP: 0cm; =
PADDING-LEFT: 0cm; BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 0cm; =
BACKGROUND-COLOR: transparent"=20
 width=3D164></td>
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; BORDER-RIGHT: #f0f0f0; WIDTH: 123.75pt; =
BORDER-BOTTOM: #f0f0f0; PADDING-BOTTOM: 0cm; PADDING-TOP: 0cm; =
PADDING-LEFT: 0cm; BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 0cm; =
BACKGROUND-COLOR: transparent"=20
 width=3D165></td></tr></table></div>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>&nbsp;<a=20
href=3D"https://drive.google.com/file/d/1XFugnCNxUoB0PTiRqoq5SKNqIYX0bL55/v=
iew?usp=3Dsharing">CLICK=20
HERE TO DOWNLOAD THE FULL BROCHURE FILE</a>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>We hope =
you find=20
it informative and interesting and we look<span=20
style=3D'FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>forward to =
seeing=20
you soon.<span=20
style=3D'FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>Please act =
fast to=20
grab your favorite training program! Please call 012-588=20
2263<span=20
style=3D'FONT-FAMILY: "Times New Roman",serif'><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>or email =
to=20
<a href=3D"mailto:jenny@otc.com.my"><span=20
style=3D'FONT-FAMILY: "Times New Roman",serif'>jenny@otc.com.my</a><span=20
style=3D'FONT-FAMILY: "Times New Roman",serif'><o:p></o:p>
<span=20
style=3D'FONT-FAMILY: "Times New Roman",serif'><o:p><font=20
size=3D3>&nbsp;</o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
red'>Do=20
forward this email to all your friends and colleagues who might be =
interested to=20
attend these programs<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'> =
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
BACKGROUND: white; COLOR: black'>&nbsp;<span=20
style=3D"BACKGROUND: white"><o:p></o:p>
<span=20
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you would like to unsubscribe from our email list at any time, please =
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reply to the e-mail and type <span=20
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<o:p>&nbsp;</o:p>
<o:p>&nbsp;</o:p>
<font=20
face=3DCalibri>Thanks<o:p></o:p>
<o:p>&nbsp;</o:p>
<font=20
face=3DCalibri>Regards<o:p></o:p>
<font=20
face=3DCalibri>&nbsp;
<span=20
lang=3DEN-US style=3D"COLOR: black; mso-ansi-language: EN-US">OTC Training =
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