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From: "jenny@otcmarketing.com.my" <jenny@otcmarketing.com.my>
To: "HI SIR/MADAM," <jenny@otcmarketing.com.my>
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Subject: ***SPAM*** =?windows-1252?Q?LIVE_ONLINE_PROGRAM-DIGITAL_MARKETING_AND_SOCIAL_MEDIA_MARKETING_(SMM)_MASTERCLASS_(26-29_July_2021)?=

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LIVE ONLINE PROGRAM

DIGITAL MARKETING AND SOCIAL MEDIA

MARKETING (SMM) MASTERCLASS

Venue : Online Training (Via Zoom)=A0=A0 =
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0(HRDF/SBL Khas =
Claimable)

Date : 26 Jul2021 (Mon)=A0 |9am - =
1pm=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 By =
Angeline

=A0=A0 27 Jul 2021 (Tue)=A0 |=A0 9am - =
1pm=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 =
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0.=A0=A0=20

=A0=A028 Jul2021 (Wed)=A0 |=A09am - 1pm=A0=A0=A0=A0=A0=A0 =
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0. =
=A0=A0

=A0 29 Jul2021 (Thu)=A0 |=A0 9am - 1pm=A0=A0=A0=A0 =
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=
=A0=A0.=A0=A0=20

=A0

=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0.=A0=A0=20

LEARNING OUTCOME

-=A0=A0=A0=A0=A0=A0 Learn how to create your social media strategy and a =
specific framework=20
by which to devise it

-=A0=A0=A0=A0=A0=A0 Obtain deep understanding on the relevant key =
performance indicators=20
to measure Social Media success

-=A0=A0=A0=A0=A0=A0 Understand the arsenal of tools available for you to =
promote your business=20
or product

-=A0=A0=A0=A0=A0=A0 using the most popular and effective social media =
channels

-=A0=A0=A0=A0=A0=A0 Gauge who your key social media influencers are and =
how to include=20
them in their social media strategy

-=A0=A0=A0=A0=A0=A0 Analyse the impact of your social media strategy

-=A0=A0=A0=A0=A0=A0 Discover ways to be able to adapt your social media =
strategy in in=20
real-time

-=A0=A0=A0=A0=A0=A0 Learn how to set a long-term content strategy, which =
will be maintained=20
fresh with ideas whilst consistent in delivery

=A0

OUTLINE OF WORKSHOP

=A0

Session 1: 9am - 1pm=20

Digital Marketing=20

-=A0A brief overview about digital marketing and all relevant set of =
activities:

-=A0Search Engine Optimization

-=A0Local SEO =96 Google My Business

-=A0Search Engine Marketing =96 Google AdWords

-=A0Display Advertising =96 Contextual | Behavioral | Targeted

i.=A0=A0=A0=A0 Google AdWords

ii.=A0=A0=A0 Facebook

iii.=A0 LinkedIn

iv.=A0 YouTube

-=A0Content Marketing & Blogging

-=A0Social Media Marketing

-=A0Lead Generation

i.=A0=A0=A0=A0 Marketing Offer =96 Attractive / Relevant Offer

ii.=A0=A0=A0 Landing Page =96 Offer=92s details with form

iii.=A0 Conversion Page =96 Thank you page

-=A0Email Marketing =96 using icontact.com

-=A0Video Marketing =96 YouTube

-=A0Responsive Design

-=A0Google Analytics

=A0

Search Engine Optimization

-=A0What is SEO?

-=A0Why SEO?

-=A0How Search Engine works?

-=A0Google=92s Algorithms

-=A0Does SEO take time to see results?

-=A0SEO Tips that every website owner, designer, blogger and content =
writer need=20
to know!

i.=A0=A0=A0=A0 Keyword Research

a.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Creating Content Hierarchy first!

b.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Brainstorming =96 Think and discuss =
them!

c.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Google Suggest

d.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Related Searches

e.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Google Keyword Planner

f.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Keyword Tools

g.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Google Trends =96 Finding Search =
Trends | Most Search Terms

h.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 How to translate keywords?

ii.=A0=A0=A0 Organizing the keywords

iii.=A0 Writing Headlines (Page Titles) with examples

iv.=A0 Optimizing Page Content

a.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 What is keywords stuffing?

b.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Optimizing Page Content (body)

c.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Good Examples

d.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Related Posts / Products

v.=A0=A0=A0 SEO for Images

vi.=A0 Internal Linking =96 Site Navigation

vii.How Google reads our pages?

viii.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Website Speed Testing

ix.=A0 HTML Improvements using Google Search Console

x.=A0=A0=A0 Links from YouTube Videos

xi.=A0 Social Media Links

a.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Manual Sharing

b.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Social Media Sharing

xii.SEO & PR

xiii.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Users=92 Engagement

a.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Links to Related Stories

b.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Enable Social Sharing

c.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Embedding videos

d.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Enabling site search feature

e.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Bounce Rate & Visits=92 Duration

f.=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Self-hosted Blog

=A0

Session 2: 9am - 1pm

Google AdWords

-=A0Setting up Google AdWords Campaigns =96 that avails high ranking at =
low cost

-=A0Content Structuring

-=A0Understanding Quality Score

-=A0Finding and selecting the right Keywords

-=A0Keywords Matching Options

-=A0Campaign Setup procedure

-=A0Ads and Ad Groups

-=A0Organizing Ad Groups

-=A0Creating Effective Ads

-=A0Optimizing Landing Pages

-=A0Bid Management

-=A0Negative Keywords

-=A0Analytics =96 Measure and fine-tune

-=A0Remarketing Campaigns =96 How to configure, Setup and Monitor them?

-=A0YouTube Video Ad Campaigns

=A0

Social Media Management Deep Dive (Part 1):=20

-=A0Operational realities - Understanding the new Social Media ecosystem: =
how=20
to move from scheduled, traditional marketing to the new, =93always-on=94 =
social=20
media world

-=A0The differing platforms, advantages and best-use case-studies:

-=A0Twitter

-=A0Instagram

-=A0Facebook

-=A0Whatsapp

=A0

Social Media Management Deep Dive (Part 2):=20

-=A0Linked In

-=A0Pinterest

-=A0Google +

-=A0YouTube

-=A0Influencer Marketing - How to determine influencers and how to =
integrate=20
them in your strategy=85

=A0

Session 3: 9am - 1pm=20

Creating your Social Media Strategy

-=A0This part of the course will offer delegates a framework for devising =
their=20
own Social Media strategy as well as a long-term content strategy

=A0

Content is King=85=20

-=A0How do you set on your content strategy?

-=A0Growing the idea pool. What are the strategies to drive creative =
content?=20
This includes an interactive exercise using Mind Mapping to generate =
content=20
ideas=2E

=A0

=A0=85Context is Queen

-=A0When to say what and where?

-=A0Who says what about you or your products? Strategies to leverage User =
Generated=20
Content=2E

-=A0The ultimate Word of mouth - How to best integrate User Generated =
Content=20
into your strategy and ways to pote

=A0

Session 4: 9am - 1pm

Module 4 :

Social Media- Driving sales

-=A0The new Alphabet of Social Commerce: insight into the new Facebook, =
Mobile=20
and Social=A0commerce platforms and how they are changing how customers =
shop

-=A0Social Media Loyalty =96 the main tools available to drive sales =
digital coupons,=20
codes and other=A0social commerce mechanics to drive sales=2E

-=A0Your Social Media Calendar- main considerations to drive your calendar =
and=20
fundamental tools to implement your social media promotions

=A0

Module 5 :

Social Media =96 Driving Customer Retention

-=A0Social Customer Retention: The key to success =96 strategies for =
turning existing=20
customers into your brand ambassadors through social media

-=A0Driving Customer Engagement =96 How to use social selling to drive =
revenues

-=A0Social CRM - How can I help you? This part of the session will =
highlight=20
ways to support=A0customers through their purchase process with you: =
including=20
live chat, help desk and other=A0customer support functions=A0

=A0

** Digital Certificate of attendance will be awarded for those who =
completed=20
the course

=A0

ABOUT THE FACILITATOR=20

Angeline=20

Bachelor of Software Engineering=A0 (Hons), University of Staffordshire
Certified Ethical Hacker (CEH)
Computer Hacking Forensic Investigator (CHFI)

Angeline is an experienced specialist in professional development and =
digital=20
marketing. She has been spearheading a global development company, =
primarily=20
the management consulting wing specializing in providing world class =
professional=20
development, human capital development and social media marketing =
solutions.=20
She was involved with ensuring progressive growth of the business through =
management=20
of its Advisory functions. Currently she is the CEO of a digital =
marketing=20
firm in Malaysia=2E

Her everyday role entails; strategic planning, managing and leading teams =
in=20
diverse roles, sales/marketing/ advisory/ operations management, digital =
marketing,=20
market expansion strategies, business development initiatives, =
competitive=20
& market intelligence, determining pricing strategies and control and =
monitoring=20
of budget/spend of products under the portfolio.=20

Her unique interpretation of online business allows her to travel the =
globe=20
as a speaker, trainer and consultant, working with multiple organisations=2E

=A0

(HRDF/SBLKhas Claimable)

EARLY BIRD Fee  =20

NORMAL FEE

Registration before

9=A0Jul 2021  =20

RM 1,250.00/pax

(Subject to 6%)  =20

Registration after

9=A0Jul 2021  =20

RM 1,300.00/pax

(Subject to 6%)

Group Registration: Register 3 participants from the same organization, =
the=20
4th participant is FREE.=20
(Buy 3 Get 1 Free) if Register before 9 Jul 2021.=A0Please act fast to =
grab your=20
favorite training program!
        =20

PLEASE FEEL FREE TO CONTACT ME IF YOU ARE LOOKING FOR THE FULL BROCHURE =
FILE

We hope you find it informative and interesting and we look

forward to seeing you soon=2E

Please act fast to grab your favorite training program! Pleasecall =
012-588=20
2263

or email to grace@otc.com.my

=A0

Do forward this email to all your friends and colleagues who might be =
interested=20
to attend these programs

If you would like to unsubscribe from our email list at any time, please =
simply=20
reply to the e-mail and type=20

Unsubscribein the subject area. We will remove your name from the list =
and=20
you will not receive any additional e-mail

=A0

Thanks

=A0

Regards

=A0

OTC Training Centre Sdn Bhd
=A0

=A0

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<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
<html>
<head>
<meta content=3D"text/html; charset=3D" http-equiv=3D"content-type">
</head>
<body style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Tahoma, Tahoma">
<span=20
style=3D'FONT-SIZE: 20pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
red'><a=20
href=3D"https://drive.google.com/file/d/19nHHDLW87w5EBnrN6I6MQNSIBgsvCejA/v=
iew?usp=3Dsharing"><font=20
size=3D3>CLICK HERE TO DOWNLOAD THE FULL BROCHURE=20
FILE</a>
<span=20
style=3D'FONT-SIZE: 20pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
red'>LIVE=20
ONLINE PROGRAM<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 28pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
blue'>DIGITAL=20
MARKETING AND SOCIAL MEDIA<span=20
style=3D'FONT-SIZE: 28pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 28pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
blue'>MARKETING=20
(SMM) MASTERCLASS<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif'>Venue : =
Online=20
Training (Via Zoom)&nbsp;&nbsp; <span=20
style=3D"COLOR: =
#0d0d0d">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
red'>(HRDF/SBL=20
Khas Claimable)<span=20
style=3D"FONT-SIZE: 14pt"><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif'>Date : 26 =
Jul<span=20
style=3D"COLOR: #0d0d0d"> 2021 (Mon)&nbsp; |9am - 1pm<span=20
style=3D"COLOR: =
#0d0d0d">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
By Angeline<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New =
Roman",serif'>&nbsp;&nbsp; 27=20
Jul 2021 (Tue)&nbsp; |&nbsp; 9am - 1pm<span=20
style=3D"COLOR: =
#0d0d0d">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
&nbsp;&nbsp;=20
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nb=
sp;&nbsp;&nbsp;&nbsp;&nbsp;<span=20
style=3D"COLOR: white">&nbsp;.&nbsp;&nbsp; <span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Agency FB",sans-serif; COLOR: =
red'><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New =
Roman",serif'>&nbsp;&nbsp;28=20
Jul 2021 (Wed)&nbsp; |&nbsp;9am - =
1pm<span=20
style=3D"COLOR: #0d0d0d">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nb=
sp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<span=
=20
style=3D"COLOR: white">&nbsp;. &nbsp;&nbsp;<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Agency FB",sans-serif; COLOR: =
red'><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif'>&nbsp; 29 =
Jul<span=20
style=3D"COLOR: #0d0d0d"> 2021 (Thu)&nbsp; |&nbsp; 9am - 1pm<span=20
style=3D"COLOR: #0d0d0d">&nbsp;&nbsp;&nbsp;&nbsp;=20
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nb=
sp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
&nbsp;<span=20
style=3D"COLOR: white">&nbsp;.&nbsp;&nbsp; <span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Agency FB",sans-serif; COLOR: =
red'><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
#0d0d0d'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
&nbsp;&nbsp;&nbsp;&nbsp;<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
white'>&nbsp;.&nbsp;&nbsp;=20
<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Agency FB",sans-serif; COLOR: =
red'><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif'>LEARNING=20
OUTCOME<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>Learn how =
to=20
create your social media strategy and a specific framework by which to =
devise=20
it<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>Obtain =
deep=20
understanding on the relevant key performance indicators to measure Social =
Media=20
success<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>Understand =
the=20
arsenal of tools available for you to promote your business or=20
product<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>using the =
most=20
popular and effective social media channels<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>Gauge who =
your key=20
social media influencers are and how to include them in their social =
media=20
strategy<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>Analyse =
the impact=20
of your social media strategy<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>Discover =
ways to=20
be able to adapt your social media strategy in in=20
real-time<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>Learn how =
to set a=20
long-term content strategy, which will be maintained fresh with ideas =
whilst=20
consistent in delivery<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
blue'>OUTLINE=20
OF WORKSHOP<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
<div align=3Dcenter>
<table class=3DMsoNormalTable=20
style=3D"BORDER-COLLAPSE: collapse; mso-yfti-tbllook: 1184; =
mso-padding-alt: 0cm 0cm 0cm 0cm"=20
cellSpacing=3D0 cellPadding=3D0 border=3D0>
 =20
 <tr style=3D"mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: =
yes">
 <td=20
 style=3D"BORDER-TOP: windowtext 1pt solid; BORDER-RIGHT: windowtext =
1pt solid; WIDTH: 508.25pt; BORDER-BOTTOM: windowtext 1pt solid; =
PADDING-BOTTOM: 0cm; PADDING-TOP: 0cm; PADDING-LEFT: 5.4pt; BORDER-LEFT: =
windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BACKGROUND-COLOR: =
transparent"=20
 vAlign=3Dtop width=3D678>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc; LINE-HEIGHT: 115%'>Session=20
 1: 9am - 1pm <o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #313131; LINE-HEIGHT: 105%'>Digital=20
 Marketing <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 105%'><o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>A=20
 brief overview about digital marketing and all relevant set of=20
 activities:<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Search=20
 Engine Optimization<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Local=20
 SEO =96 Google My Business<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Search=20
 Engine Marketing =96 Google AdWords<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Display=20
 Advertising =96 Contextual | Behavioral | =
Targeted<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">i.<span=20
 style=3D'FONT: 7pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Google=20
 AdWords<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">ii.<span=20
 style=3D'FONT: 7pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Facebook<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">iii.<span=20
 style=3D'FONT: 7pt "Times New Roman"'>&nbsp; =
<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>LinkedIn<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">iv.<span=20
 style=3D'FONT: 7pt "Times New Roman"'>&nbsp; =
<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>YouTube<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Content=20
 Marketing &amp; Blogging<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Social=20
 Media Marketing<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Lead=20
 Generation<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">i.<span=20
 style=3D'FONT: 7pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Marketing=20
 Offer =96 Attractive / Relevant Offer<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">ii.<span=20
 style=3D'FONT: 7pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Landing=20
 Page =96 Offer=92s details with form<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">iii.<span=20
 style=3D'FONT: 7pt "Times New Roman"'>&nbsp; =
<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Conversion=20
 Page =96 Thank you page<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Email=20
 Marketing =96 using icontact.com<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Video=20
 Marketing =96 YouTube<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Responsive=20
 Design<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Google=20
 Analytics<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 105%'><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 105%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #313131; LINE-HEIGHT: 115%'>Search=20
 Engine Optimization<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>What=20
 is SEO?<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Why=20
 SEO?<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>How=20
 Search Engine works?<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Google=92s=20
 Algorithms<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Does=20
 SEO take time to see results?<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>SEO=20
 Tips <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>that=20
 every website owner, designer, blogger and content writer need to=20
 know!<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">i.<span=20
 style=3D'FONT: 7pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Keyword=20
 Research<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">a.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Creating=20
 Content Hierarchy first!<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">b.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Brainstorming=20
 =96 Think and discuss them!<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">c.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Google=20
 Suggest<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">d.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Related=20
 Searches<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">e.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Google=20
 Keyword Planner<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">f.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&=
nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Keyword=20
 Tools<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">g.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Google=20
 Trends =96 Finding Search Trends | Most Search =
Terms<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">h.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>How=20
 to translate keywords?<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">ii.<span=20
 style=3D'FONT: 7pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Organizing=20
 the keywords<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">iii.<span=20
 style=3D'FONT: 7pt "Times New Roman"'>&nbsp; =
<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Writing=20
 Headlines (Page Titles) with examples<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">iv.<span=20
 style=3D'FONT: 7pt "Times New Roman"'>&nbsp; =
<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Optimizing=20
 Page Content<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">a.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>What=20
 is keywords stuffing?<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">b.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Optimizing=20
 Page Content (body)<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">c.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Good=20
 Examples<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">d.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Related=20
 Posts / Products<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">v.<span=20
 style=3D'FONT: 7pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>SEO=20
 for Images<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">vi.<span=20
 style=3D'FONT: 7pt "Times New Roman"'>&nbsp; =
<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Internal=20
 Linking =96 Site Navigation<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">vii.=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>How=20
 Google reads our pages?<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">viii.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&=
nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Website=20
 Speed Testing<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">ix.<span=20
 style=3D'FONT: 7pt "Times New Roman"'>&nbsp; =
<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>HTML=20
 Improvements using Google Search Console<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">x.<span=20
 style=3D'FONT: 7pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Links=20
 from YouTube Videos<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">xi.<span=20
 style=3D'FONT: 7pt "Times New Roman"'>&nbsp; =
<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Social=20
 Media Links<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">a.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Manual=20
 Sharing<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">b.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Social=20
 Media Sharing<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">xii.=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>SEO=20
 &amp; PR<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">xiii.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&=
nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Users=92=20
 Engagement<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">a.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Links=20
 to Related Stories<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">b.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Enable=20
 Social Sharing<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">c.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Embedding=20
 videos<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">d.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Enabling=20
 site search feature<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">e.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Bounce=20
 Rate &amp; Visits=92 Duration<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 105%; mso-fareast-font-family: "Times New =
Roman"'><span=20
 style=3D"mso-list: Ignore">f.<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&=
nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 105%'>Self-hosted=20
 Blog<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'><span=20
 style=3D"FONT-SIZE: 10pt; LINE-HEIGHT: 115%"><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'><o:p></o:p></td>
 <td=20
 style=3D"BORDER-TOP: windowtext 1pt solid; BORDER-RIGHT: windowtext =
1pt solid; WIDTH: 523.65pt; BORDER-BOTTOM: windowtext 1pt solid; =
PADDING-BOTTOM: 0cm; PADDING-TOP: 0cm; PADDING-LEFT: 5.4pt; BORDER-LEFT: =
#f0f0f0; PADDING-RIGHT: 5.4pt; BACKGROUND-COLOR: transparent"=20
 vAlign=3Dtop width=3D698>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc; LINE-HEIGHT: 115%'>Session=20
 2: 9am - 1pm<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #313131; LINE-HEIGHT: 115%'>Google=20
 AdWords<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Setting=20
 up Google AdWords Campaigns =96 that avails high ranking at low=20
 cost<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Content=20
 Structuring<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Understanding=20
 Quality Score<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Finding=20
 and selecting the right Keywords<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Keywords=20
 Matching Options<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Campaign=20
 Setup procedure<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Ads=20
 and Ad Groups<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Organizing=20
 Ad Groups<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Creating=20
 Effective Ads<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Optimizing=20
 Landing Pages<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Bid=20
 Management<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Negative=20
 Keywords<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Analytics=20
 =96 Measure and fine-tune<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Remarketing=20
 Campaigns =96 How to configure, Setup and Monitor=20
them?<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>YouTube=20
 Video Ad Campaigns<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #313131; LINE-HEIGHT: 115%'><o:p><span=20
 style=3D"TEXT-DECORATION: none"></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #313131; LINE-HEIGHT: 115%'>Social=20
 Media Management Deep Dive (Part 1): <o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Operational=20
 realities - Understanding the new Social Media ecosystem: how to =
move from=20
 scheduled, traditional marketing to the new, =93always-on=94 social =
media=20
 world<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>The=20
 differing platforms, advantages and best-use=20
 case-studies:<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Twitter<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Instagram<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Facebook<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Whatsapp<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 105%'><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 105%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #313131; LINE-HEIGHT: 115%'>Social=20
 Media Management Deep Dive (Part 2): <o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Linked=20
 In<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Pinterest<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Google=20
 +<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>YouTube<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Influencer=20
 Marketing - How to determine influencers and how to integrate them =
in your=20
 strategy=85<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc; LINE-HEIGHT: 115%'>Session=20
 3: 9am - 1pm <o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Creating=20
 your Social Media Strategy<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>This=20
 part of the course will offer delegates a framework for devising =
their own=20
 Social Media strategy as well as a long-term content=20
 strategy<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Content=20
 is King=85 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>How=20
 do you set on your content strategy?<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Growing=20
 the idea pool. What are the strategies to drive creative content? =
This=20
 includes an interactive exercise using Mind Mapping to generate =
content=20
 ideas.<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 105%'><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 105%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;=85Context=20
 is Queen<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>When=20
 to say what and where?<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Who=20
 says what about you or your products? Strategies to leverage User=20
 Generated Content.<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>The=20
 ultimate Word of mouth - How to best integrate User Generated =
Content into=20
 your strategy and ways to pote<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'><span=20
 style=3D"FONT-SIZE: 10pt; LINE-HEIGHT: 115%"><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc; LINE-HEIGHT: 105%'>Session=20
 4: 9am - 1pm<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 105%'>Module=20
 4 :<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 105%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Social=20
 Media- Driving sales<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>The=20
 new Alphabet of Social Commerce: insight into the new Facebook, =
Mobile and=20
 Social&nbsp;commerce platforms and how they are changing how =
customers=20
 shop<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Social=20
 Media Loyalty =96 the main tools available to drive sales digital =
coupons,=20
 codes and other&nbsp;social commerce mechanics to drive=20
 sales.<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Your=20
 Social Media Calendar- main considerations to drive your calendar =
and=20
 fundamental tools to implement your social media=20
 promotions<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 105%'><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 105%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Module=20
 5 :<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Social=20
 Media =96 Driving Customer Retention<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Social=20
 Customer Retention: The key to success =96 strategies for turning =
existing=20
 customers into your brand ambassadors through social=20
 media<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Driving=20
 Customer Engagement =96 How to use social selling to drive=20
 revenues<o:p></o:p>
 <span=20
 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; =
LINE-HEIGHT: 115%">-<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Social=20
 CRM - How can I help you? This part of the session will highlight =
ways to=20
 support&nbsp;customers through their purchase process with you: =
including=20
 live chat, help desk and other&nbsp;customer support =
functions<span=20
 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p></td></tr></table></div>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
blue'>**=20
Digital Certificate of attendance will be awarded for those who completed =
the=20
course<o:p></o:p>
<span=20
style=3D"BACKGROUND: white"><o:p></o:p>
<font=20
size=3D3><span=20
style=3D"BACKGROUND: white; COLOR: black">ABOUT THE FACILITATOR =
<span=20
style=3D"BACKGROUND: white"><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 16pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; LINE-HEIGHT: 115%'>Angeline=20
<span=20
style=3D'FONT-SIZE: 16pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
#44546a; LINE-HEIGHT: 115%'>Bachelor=20
of Software Engineering&nbsp; (Hons), University of=20
Staffordshire<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; LINE-HEIGHT: 115%'> Certified=20
Ethical Hacker (CEH) Computer Hacking Forensic Investigator=20
(CHFI)<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; LINE-HEIGHT: 110%'>Angeline=20
is an experienced specialist in professional development and digital =
marketing.=20
She has been spearheading a global development company, primarily the =
management=20
consulting wing specializing in providing world class professional =
development,=20
human capital development and social media marketing solutions. She was =
involved=20
with ensuring progressive growth of the business through management of =
its=20
Advisory functions. Currently she is the CEO of a digital marketing firm =
in=20
Malaysia.<o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; LINE-HEIGHT: 110%'>Her=20
everyday role entails; strategic planning, managing and leading teams in =
diverse=20
roles, sales/marketing/ advisory/ operations management, digital =
marketing,=20
market expansion strategies, business development initiatives, competitive =
&amp;=20
market intelligence, determining pricing strategies and control and =
monitoring=20
of budget/spend of products under the portfolio. <o:p></o:p>
<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; LINE-HEIGHT: 110%'>Her=20
unique interpretation of online business allows her to travel the globe as =
a=20
speaker, trainer and consultant, working with multiple=20
organisations.<o:p></o:p>
<o:p><font=20
size=3D3 face=3DCalibri></o:p>
<span=20
style=3D'FONT-SIZE: 20pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
blue; LINE-HEIGHT: 110%'>(HRDF/SBL<span=20
style=3D'FONT-SIZE: 20pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 110%'>=20
Khas =
Claimable)<o:p></o:p>
<div align=3Dcenter>
<table class=3DMsoNormalTable=20
style=3D"WIDTH: 506.15pt; BORDER-COLLAPSE: collapse; mso-yfti-tbllook: =
1184; mso-padding-alt: 0cm 0cm 0cm 0cm"=20
cellSpacing=3D0 cellPadding=3D0 width=3D675 border=3D0>
 =20
 <tr style=3D"HEIGHT: 16.7pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes">
 <td=20
 style=3D"BORDER-TOP: #a6a6a6 1pt solid; HEIGHT: 16.7pt; BORDER-RIGHT: =
#bebebe 1pt solid; WIDTH: 266.35pt; BACKGROUND: #ceddea; BORDER-BOTTOM: =
#a6a6a6 1pt solid; PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; =
PADDING-LEFT: 2.9pt; BORDER-LEFT: #a6a6a6 1pt solid; PADDING-RIGHT: =
2.9pt"=20
 width=3D355 colSpan=3D2>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
TEXT-TRANSFORM: uppercase; COLOR: black; LINE-HEIGHT: 115%'>EARLY=20
 BIRD Fee<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: =
115%"><o:p></o:p></td>
 <td=20
 style=3D"BORDER-TOP: #a6a6a6 1pt solid; HEIGHT: 16.7pt; BORDER-RIGHT: =
#a6a6a6 1pt solid; WIDTH: 239.8pt; BACKGROUND: #ceddea; BORDER-BOTTOM: =
#a6a6a6 1pt solid; PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; =
PADDING-LEFT: 2.9pt; BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 2.9pt"=20
 width=3D320 colSpan=3D2>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
TEXT-TRANSFORM: uppercase; COLOR: black; LINE-HEIGHT: 115%'>NORMAL=20
 FEE<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: =
115%"><o:p></o:p></td></tr>
 <tr style=3D"HEIGHT: 25.85pt; mso-yfti-irow: 1">
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; HEIGHT: 25.85pt; BORDER-RIGHT: #a6a6a6 =
1pt solid; WIDTH: 148.55pt; BORDER-BOTTOM: #a6a6a6 1pt solid; =
PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; PADDING-LEFT: 2.9pt; =
BORDER-LEFT: #a6a6a6 1pt solid; PADDING-RIGHT: 2.9pt; BACKGROUND-COLOR: =
transparent"=20
 width=3D198>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Registration=20
 before<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: 115%"><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>9&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'>Jul<span=20
 style=3D"COLOR: black"> 2021<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: =
115%"><o:p></o:p></td>
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; HEIGHT: 25.85pt; BORDER-RIGHT: #bebebe =
1pt solid; WIDTH: 117.8pt; BORDER-BOTTOM: #a6a6a6 1pt solid; =
PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; PADDING-LEFT: 2.9pt; =
BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 2.9pt; BACKGROUND-COLOR: =
transparent"=20
 width=3D157>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>RM=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'>1,25<span=20
 style=3D"COLOR: black">0.00/pax<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: red; LINE-HEIGHT: 115%'>(Subject=20
 to 6%)<o:p></o:p></td>
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; HEIGHT: 25.85pt; BORDER-RIGHT: #bebebe =
1pt solid; WIDTH: 131.1pt; BORDER-BOTTOM: #a6a6a6 1pt solid; =
PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; PADDING-LEFT: 2.9pt; =
BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 2.9pt; BACKGROUND-COLOR: =
transparent"=20
 width=3D175>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Registration=20
 after<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: 115%"><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>9&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'>Jul<span=20
 style=3D"COLOR: black"> 2021<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: =
115%"><o:p></o:p></td>
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; HEIGHT: 25.85pt; BORDER-RIGHT: #a6a6a6 =
1pt solid; WIDTH: 108.7pt; BORDER-BOTTOM: #a6a6a6 1pt solid; =
PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; PADDING-LEFT: 2.9pt; =
BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 2.9pt; BACKGROUND-COLOR: =
transparent"=20
 width=3D145>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>RM=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'>1,300<span=20
 style=3D"COLOR: black">.00/pax<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: red; LINE-HEIGHT: 115%'>(Subject=20
 to 6%)<o:p></o:p></td></tr>
 <tr style=3D"HEIGHT: 30.55pt; mso-yfti-irow: 2">
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; HEIGHT: 30.55pt; BORDER-RIGHT: #a6a6a6 =
1pt solid; WIDTH: 506.15pt; BORDER-BOTTOM: #a6a6a6 1pt solid; =
PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; PADDING-LEFT: 2.9pt; =
BORDER-LEFT: #a6a6a6 1pt solid; PADDING-RIGHT: 2.9pt; BACKGROUND-COLOR: =
transparent"=20
 width=3D675 colSpan=3D4>
 <span=20
 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: =
#c00000'>Group=20
 Registration: <span=20
 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: =
black'>Register 3=20
 participants from the same organization, the 4th participant is =
FREE.=20
 (Buy 3 Get 1 Free) if <span=20
 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: red'>Register =
before 9=20
 Jul 2021.<span=20
 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: =
red'>&nbsp;<span=20
 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: black'>Please =
act fast=20
 to grab your favorite training program!<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: =
110%"><o:p></o:p></td></tr>
 <tr style=3D"mso-yfti-irow: 3; mso-yfti-lastrow: yes">
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; BORDER-RIGHT: #f0f0f0; WIDTH: 148.5pt; =
BORDER-BOTTOM: #f0f0f0; PADDING-BOTTOM: 0cm; PADDING-TOP: 0cm; =
PADDING-LEFT: 0cm; BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 0cm; =
BACKGROUND-COLOR: transparent"=20
 width=3D198></td>
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; BORDER-RIGHT: #f0f0f0; WIDTH: 117.75pt; =
BORDER-BOTTOM: #f0f0f0; PADDING-BOTTOM: 0cm; PADDING-TOP: 0cm; =
PADDING-LEFT: 0cm; BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 0cm; =
BACKGROUND-COLOR: transparent"=20
 width=3D157></td>
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; BORDER-RIGHT: #f0f0f0; WIDTH: 131.25pt; =
BORDER-BOTTOM: #f0f0f0; PADDING-BOTTOM: 0cm; PADDING-TOP: 0cm; =
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