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From: "sump@powerlearnings.com.my" <sump@powerlearnings.com.my>
To: "Sir/Madam," <sump@powerlearnings.com.my>
Date: Tue, 19 Jan 2021 13:29:00 +0800
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Subject: ***SPAM*** INHOUSE-CRISIS MANAGEMENT AND COMMUNICATION

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Kindly contact 012-588 2175 for more inquiry

CRISIS MANAGEMENT=20

AND COMMUNICATION

This program can be specially tailored and customized to meet your =
training=20
objectives

Kindly find above attached for the full brochure for this programs

We hope you find it informative and interesting and we look forward to =
seeing=20
you soon

(HRDF/SBL Claimable)

2 days In House =
Program=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=
=A0=A0=A0=A0=A0=A0 By Suresh

=A0

INTRODUCTION:

For leaders, crisis can be the most painful experience that will test =
whether=20
they are fit to be who they are in the organization.=A0 It is also an acid =
test=20
for businesses as it will challenge how strong their brand is and their =
brand=20
based system in a state of turmoil. The real challenge in handling crisis =
is=20
how you would balance the act. On one side you need to strive towards =
solving=20
the problem and on the other side you need to ensure that everything is =
within=20
your control and behave that everything is going on fine. If you are not =
powerful=20
and careful enough, you will be charged for Information Pollution. The =
media=20
is out there to magnify the pollution and the consequences can be =
devastating=2E

This 2 days programme is comprehensive enough to enable participants to =
understand=20
the basic fundamentals required to handle a crisis. Providing a very =
hands=20
on approach to the subject matter=2E

=A0

HOW WILL YOU BENEFIT:

Upon completion of this programme, the participants will be able to :

-=A0=A0=A0=A0=A0=A0 Understand what is a crisis and the various types of =
crisis that could=20
impact your business

-=A0=A0=A0=A0=A0=A0 Establish a powerful crisis management team

-=A0=A0=A0=A0=A0=A0 How to develop a practical plan to respond effectively =
to any type=20
of crisis

-=A0=A0=A0=A0=A0=A0 Establish your organization=92s readiness for crisis =
communication activities=20
to mitigate reputational damage

-=A0=A0=A0=A0=A0=A0 Understand the information needs of different groups =
of stakeholders=20
(customers, employees, authorities, the wider public, the media

-=A0=A0=A0=A0=A0=A0 Understand what information will be needed so you can =
plan ahead

-=A0=A0=A0=A0=A0=A0 Learn how to make social media an integral part of any =
communication=20
response

-=A0=A0=A0=A0=A0=A0 Know what needs to be said by whom and when

-=A0=A0=A0=A0=A0=A0 Know how and what to talk through the media to =
strengthen the brand=20
image

-=A0=A0=A0=A0=A0=A0 Protect and fortify investors and stakeholders =
confidence

-=A0=A0=A0=A0=A0=A0 Build a system to lead in the new crisis situation

-=A0=A0=A0=A0=A0=A0 Handle dispute resolution both internally and =
externally

=A0

TRAINING METHODOLOGY:

-=A0=A0=A0=A0=A0=A0 Highly Interactive Session, with a bilateral approach =
to the subject=20
matter allowing participants to share incidences at respective work =
locations=2E

-=A0=A0=A0=A0=A0=A0 Short Video Presentation

-=A0=A0=A0=A0=A0=A0 Mind Mapping and Recap Sessions

-=A0=A0=A0=A0=A0=A0 Case Studies on various Crisis Management Success and =
Failures

-=A0=A0=A0=A0=A0=A0 Ice Breaking / Monotony Breaking Sessions =96 Purpose =
of rejuvenating=20
the mind=20

-=A0=A0=A0=A0=A0=A0 Group Activity

=A0

WHO SHOULD ATTEND

This course is designed for Company Directors, Managers, Team Leader, Top =
Management,=20
Middle Management, Senior Management, Spokesperson of an institution, =
organization,=20
corporate or government; Key Person who deal with the media in their =
organization;=20
Business Owners, Stakeholders, Investors and Public Relations personnel =
Level=20
for Team Leaders and above

=A0

DURATION:

2 days=20

=A0

Outline Of Workshop

Module 1 - The BLUEPRINT Of A Crisis

-=A0=A0=A0=A0=A0=A0 What is a Crisis?

-=A0=A0=A0=A0=A0=A0 The Crisis ANATOMY

-=A0=A0=A0=A0=A0=A0 Various Types Of Crisis and Their IMPACT to your =
organization

-=A0=A0=A0=A0=A0=A0 Five Things To Assume on How Your Crisis Will Emerge

=A0

Module 2 - PREVENTION =96 Risk Management Plan

-=A0=A0=A0=A0=A0=A0 The First Line of Defense against A Crisis

-=A0=A0=A0=A0=A0=A0 The Proactive Preventive measures

-=A0=A0=A0=A0=A0=A0 Establishing The Rules of Engagement well in advance

-=A0=A0=A0=A0=A0=A0 Risk Management Planning

i.=A0=A0=A0=A0 Hazard Identification

ii.=A0=A0=A0 Risk Description

iii.=A0 Impact Analysis

iv.=A0 Probability Analysis

v.=A0=A0=A0 Risk Treatment

=A0

Module 3- Business Continuity Plan

-=A0=A0=A0=A0=A0=A0 Modelling

-=A0=A0=A0=A0=A0=A0 Reference to ISO 22301

=A0

Module 4 - The Crisis Management FRAMEWORK

-=A0=A0=A0=A0=A0=A0 TEAM =96 Establishing the Crisis Management TEAM to =
Combat the CRISIS

-=A0=A0=A0=A0=A0=A0 LEADETRSHIP =96 Taking Command & Control Of the Crisis =
Situation

-=A0=A0=A0=A0=A0=A0 MISSION =96 Inspiring the purpose of the WAR

-=A0=A0=A0=A0=A0=A0 FINANCIAL =96 Forecasting & mitigating the Financial =
IMPACT

-=A0=A0=A0=A0=A0=A0 COMMUNICATION =96 Establishing an unique INTERNAL & =
EXTERNAL Communication=20
standards

-=A0=A0=A0=A0=A0=A0 SYSTEM =96 Establishing & Enforcing a new system to =
Resolve the Crisis

-=A0=A0=A0=A0=A0=A0 LEGAL =96 Knowing What To Say and What Not To Reveal

-=A0=A0=A0=A0=A0=A0 BRAND =96 Managing your Brand Image and Establishing =
Service Recovery=20
Plan

=A0

Case Study =96 Local and Global

=A0

Module 5 =96 FIVE PHASES Of Crisis Management=20

-=A0=A0=A0=A0=A0=A0 1st Phase : Moving From denial To ACCEPTANCE

-=A0=A0=A0=A0=A0=A0 2nd Phase : Mustering The TEAM

-=A0=A0=A0=A0=A0=A0 3rd Phase : Mitigating & Controlling The Damage

-=A0=A0=A0=A0=A0=A0 4th Phase : Swing To Solution Consciousness

-=A0=A0=A0=A0=A0=A0 5th Phase : Damage Recovery

=A0

Module 6 =96 Communication During Crisis

=A0

Media communication planning

-=A0=A0=A0=A0=A0=A0 Identifying your crisis communications team and =
assigning responsibilities

-=A0=A0=A0=A0=A0=A0 Preparing by identifying all potential crisis =
situations and how you=20
would respond to these

-=A0=A0=A0=A0=A0=A0 Ensuring that every staff member understands the =
communication plan=20
to ensure consistency and clarity

-=A0=A0=A0=A0=A0=A0 Ensuring a fast response; what needs to be in place to =
be able to achieve=20
this?

-=A0=A0=A0=A0=A0=A0 Understand who your stakeholders are and establish a =
notification system=20
to be able to reach them during a crisis

-=A0=A0=A0=A0=A0=A0 Integrating the use of social media into every aspect =
of your crisis=20
communication plan

=A0

Critical Communication

-=A0=A0=A0=A0=A0=A0 Encoding

-=A0=A0=A0=A0=A0=A0 Channeling

-=A0=A0=A0=A0=A0=A0 Choice of Words

-=A0=A0=A0=A0=A0=A0 Decoding

Identifying your key crisis-specific messages to the Media

-=A0=A0=A0=A0=A0=A0 Identifying your key crisis-specific messages unique =
to each situation

-=A0=A0=A0=A0=A0=A0 Knowing what type of information each crisis=92 =
stakeholders are looking=20
for

-=A0=A0=A0=A0=A0=A0 Who controls the message going out during a crisis?

-=A0=A0=A0=A0=A0=A0 The benefits of =91holding statements=92

-=A0=A0=A0=A0=A0=A0 Avoid reacting without adequate information

-=A0=A0=A0=A0=A0=A0 Keeping it simple

=A0

Communicating with staff

-=A0=A0=A0=A0=A0=A0 Identifying any potential gaps or bottlenecks in your =
current internal=20
communication system

-=A0=A0=A0=A0=A0=A0 How to reach your staff during a crisis; ensuring that =
you have all=20
the information needed before the crisis hits

-=A0=A0=A0=A0=A0=A0 Dealing with the =91human factor=92 in a crisis

-=A0=A0=A0=A0=A0=A0 Ensure staff receive the messages you would like them =
to repeat elsewhere

=A0

Communicating with consumers and other external stakeholders

-=A0=A0=A0=A0=A0=A0 Reaching your customers directly if required

-=A0=A0=A0=A0=A0=A0 How your current communication efforts will aid your =
message during=20
a crisis

-=A0=A0=A0=A0=A0=A0 Responding to negative stakeholder responses or =
confusion

-=A0=A0=A0=A0=A0=A0 Re-establishing credibility and confidence with =
internal and external=20
audiences=A0

=A0

Case Study =96 Group Activity and Role Play

=A0

ABOUT THE FACILITATOR=20

=A0

Suresh =A0

Suresh is a trained and certified Risk Management professional in the =
area=20
of Supply Chain Management and Brand Protection. He attained his =
Bachelor=92s=20
Degree in Law from the University of Wolverhampton (UK). He then went on =
to=20
be trained and certified as an auditor and practitioner in the =
specialized=20
area of Risk Management under the auspices of United States of America =
Customs=20
and Border Protection (CTPAT Standards); and; Transported Asset =
Protection=20
Association (TAPA Standards), Asia. He is also a Human Resources =
Development=20
Trainer certified by the Human Resources Ministry=2E

=A0

In his capacity as a trainer, he has conducted trainings on the following =
topics:-

=A0

With his background of a law degree, he is able to invoke legal =
implications=20
in his programmes to make it more comprehensive and value added =
substance.=20
In addition, his fluency in English and Bahasa Malaysia enables him to =
conduct=20
training programmes ffectively in both languages=2E

=A0

Prior to his involvement in this field, the facilitator has wide working =
experience=20
throughout his 15 years of working career in the specialized area of Risk =
Management,=20
Security Management and Investigations (HR, Security (Operational and =
Information=20
Security) and Safety, Corporate Governance and Ethics). Being a Head of =
Department=20
in each of this portfolios, he has acquired substantial job related =
knowledge=20
and experience in sectors comprising of Manufacturing, =
Telecommunications,=20
Hospitality Management (Brand Standard & Management) and Contract =
Manufacturing=20
(Brand Protection and Management).=A0 He is also a trained Workplace =
Counselor=20
and by virtue of his portfolio of having to deal with people of different =
job=20
hierarchy, he has very profound people management skills, negotiation =
skills=20
and effective interaction skills. His previous employers and related =
portfolios=20
are as follows:-

=A0

=B7=A0=A0=A0=A0=A0=A0 Infineon technologies (M) Sdn Bhd=96 Security =
Manager=20

=B7=A0=A0=A0=A0=A0=A0 (Backend Manufacturing Plant, Melaka)

=B7=A0=A0=A0=A0=A0=A0 Celcom Axiata Sdn Bhd=96 Manager, Head of Risk =
Management (Nationwide)

=B7=A0=A0=A0=A0=A0=A0 Rennaisance Melaka Hotel (Marriott International)=96 =
Loss Prevention=20
and Brand Standard Manager (Melaka Hotel Facility)

=B7=A0=A0=A0=A0=A0=A0 Flextronics Penang-=A0 Loss Prevention Manager (5 =
Contract Manufacturing=20
Sites in Penang)

=A0

We hope you find it informative and interesting and we look

forward to seeing you soon=2E

Please act fast to grab your favourite training program! Please call =
012-588=20
2175

=A0

Do forward this email to all your friends and colleagues who might be =
interested=20
to attend these programs

=A0

If you would like to unsubscribe from our email list at any time, please =
simply=20
reply to the e-mail and type

Unsubscribein the subject area. We will remove your name from the list =
and=20
you will not receive any additional e-mail

=A0

Thanks

=A0

Regards

Paris Oo

Mobile No. : 012-5882175

=A0

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<html>
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<body style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Tahoma, Tahoma">
<font=20
face=3DCalibri>Kindly contact 012-588 2175 for more inquiry<?xml:namespace =
prefix=20
=3D "o" ns =3D "urn:schemas-microsoft-com:office:office"=20
/><o:p></o:p>
CRISIS=20
MANAGEMENT <o:p></o:p>
AND=20
COMMUNICATION<o:p></o:p>
This=20
program can be specially tailored and customized to meet your training=20
objectives<o:p></o:p>
<font=20
size=3D3>Kindly find above attached for the full brochure for this=20
programs<o:p></o:p>
We hope=20
you find it informative and interesting and we look forward to seeing you=20
soon<o:p></o:p>
<font=20
size=3D3>(HRDF/SBL Claimable)<o:p></o:p>
<font=20
size=3D3>2 days In House=20
Program&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&n=
bsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp=
;&nbsp;&nbsp;&nbsp;&nbsp;=20
By Suresh<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'><o:p>&nbsp;</o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>INTRODUCTION<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>:<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>For=20
leaders, crisis can be the most painful experience that will test whether =
they=20
are fit to be who they are in the organization.&nbsp; It is also an acid =
test=20
for businesses as it will challenge how strong their brand is and their =
brand=20
based system in a state of turmoil. The real challenge in handling crisis =
is how=20
you would balance the act. On one side you need to strive towards solving =
the=20
problem and on the other side you need to ensure that everything is within =
your=20
control and behave that everything is going on fine. If you are not =
powerful and=20
careful enough, you will be charged for Information Pollution. The media =
is out=20
there to magnify the pollution and the consequences can be=20
devastating.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>This=20
2 days programme is comprehensive enough to enable participants to =
understand=20
the basic fundamentals required to handle a crisis. Providing a very hands =
on=20
approach to the subject matter.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'><o:p>&nbsp;</o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>HOW=20
WILL YOU BENEFIT:<o:p></o:p>
Upon=20
completion of this programme, the participants will be able to=20
:<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Understand=20
what is a crisis and the various types of crisis that could impact your=20
business<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Establish=20
a powerful crisis management team<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
How=20
to develop a practical plan to respond effectively to any type of=20
crisis<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Establish=20
your organization=92s readiness for crisis communication activities to =
mitigate=20
reputational damage<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Understand=20
the information needs of different groups of stakeholders (customers, =
employees,=20
authorities, the wider public, the media<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Understand=20
what information will be needed so you can plan ahead<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Learn=20
how to make social media an integral part of any communication=20
response<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Know=20
what needs to be said by whom and when<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Know=20
how and what to talk through the media to strengthen the brand=20
image<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Protect=20
and fortify investors and stakeholders confidence<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Build=20
a system to lead in the new crisis situation<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Handle=20
dispute resolution both internally and externally<o:p></o:p>
<o:p>&nbsp;</o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>TRAINING=20
METHODOLOGY:<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Highly=20
Interactive Session, with a bilateral approach to the subject matter =
allowing=20
participants to share incidences at respective work=20
locations.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Short=20
Video Presentation<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Mind=20
Mapping and Recap Sessions<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Case=20
Studies on various Crisis Management Success and =
Failures<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Ice=20
Breaking / Monotony Breaking Sessions =96 Purpose of rejuvenating the =
mind=20
<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Group=20
Activity<o:p></o:p>
<o:p>&nbsp;</o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>WHO=20
SHOULD ATTEND<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>This=20
course is designed for Company Directors, Managers, Team Leader, Top =
Management,=20
Middle Management, Senior Management, Spokesperson of an institution,=20
organization, corporate or government; Key Person who deal with the media =
in=20
their organization; Business Owners, Stakeholders, Investors and Public=20
Relations personnel Level for Team Leaders and above<o:p></o:p>
<o:p>&nbsp;</o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>DURATION:<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>=20
<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>2=20
days <o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 10pt; LINE-HEIGHT: 115%; mso-ansi-language: =
EN-MY"><o:p><font=20
face=3DCalibri>&nbsp;</o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
BACKGROUND: white; COLOR: black; LINE-HEIGHT: 115%; mso-ansi-language: =
EN-MY'>Outline=20
Of Workshop<o:p></o:p>
<div align=3Dcenter>
<table class=3DMsoNormalTable=20
style=3D"BORDER-COLLAPSE: collapse; mso-yfti-tbllook: 1184; =
mso-padding-alt: 0in 0in 0in 0in"=20
cellSpacing=3D0 cellPadding=3D0 border=3D0>
 =20
 <tr=20
 style=3D"HEIGHT: 88.5pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes; =
mso-yfti-lastrow: yes">
 <td=20
 style=3D"BORDER-TOP: windowtext 1pt solid; HEIGHT: 88.5pt; =
BORDER-RIGHT: windowtext 1pt solid; WIDTH: 287.5pt; BORDER-BOTTOM: =
windowtext 1pt solid; PADDING-BOTTOM: 0in; PADDING-TOP: 0in; PADDING-LEFT: =
5.4pt; BORDER-LEFT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; =
BACKGROUND-COLOR: transparent"=20
 vAlign=3Dtop width=3D383>
 <p=20
 style=3D"TEXT-ALIGN: justify; LINE-HEIGHT: 12pt; TEXT-AUTOSPACE: =
ideograph-numeric"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Module=20
 1 - The BLUEPRINT Of A Crisis<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>What=20
 is a Crisis?<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>The=20
 Crisis ANATOMY<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Various=20
 Types Of Crisis and Their IMPACT to your organization<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Five=20
 Things To Assume on How Your Crisis Will Emerge<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Module=20
 2 - PREVENTION =96 Risk Management Plan<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>The=20
 First Line of Defense against A Crisis<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>The=20
 Proactive Preventive measures<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Establishing=20
 The Rules of Engagement well in advance<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Risk=20
 Management Planning<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New Roman"'><span=20
 style=3D"mso-list: Ignore">i.<span=20
 style=3D'FONT: 7pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Hazard=20
 Identification<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New Roman"'><span=20
 style=3D"mso-list: Ignore">ii.<span=20
 style=3D'FONT: 7pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Risk=20
 Description<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New Roman"'><span=20
 style=3D"mso-list: Ignore">iii.<span=20
 style=3D'FONT: 7pt "Times New Roman"'>&nbsp; =
<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Impact=20
 Analysis<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New Roman"'><span=20
 style=3D"mso-list: Ignore">iv.<span=20
 style=3D'FONT: 7pt "Times New Roman"'>&nbsp; =
<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Probability=20
 Analysis<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: "Times New Roman"'><span=20
 style=3D"mso-list: Ignore">v.<span=20
 style=3D'FONT: 7pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Risk=20
 Treatment<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Module=20
 3- Business Continuity Plan<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Modelling<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Reference=20
 to ISO 22301<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Module=20
 4 - The Crisis Management FRAMEWORK<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>TEAM=20
 =96 Establishing the Crisis Management TEAM to Combat the =
CRISIS<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>LEADETRSHIP=20
 =96 Taking Command &amp; Control Of the Crisis =
Situation<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>MISSION=20
 =96 Inspiring the purpose of the WAR<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>FINANCIAL=20
 =96 Forecasting &amp; mitigating the Financial IMPACT<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>COMMUNICATION=20
 =96 Establishing an unique INTERNAL &amp; EXTERNAL Communication=20
 standards<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>SYSTEM=20
 =96 Establishing &amp; Enforcing a new system to Resolve the=20
 Crisis<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>LEGAL=20
 =96 Knowing What To Say and What Not To Reveal<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>BRAND=20
 =96 Managing your Brand Image and Establishing Service Recovery=20
 Plan<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Case=20
 Study =96 Local and Global<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Module=20
 5 =96 FIVE PHASES Of Crisis Management <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>1st=20
 Phase : Moving From denial To ACCEPTANCE<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>2nd=20
 Phase : Mustering The TEAM<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>3rd=20
 Phase : Mitigating &amp; Controlling The Damage<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>4th=20
 Phase : Swing To Solution Consciousness<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial; mso-bidi-font-weight: =
bold'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>5th=20
 Phase : Damage Recovery<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p></td>
 <td=20
 style=3D"BORDER-TOP: windowtext 1pt solid; HEIGHT: 88.5pt; =
BORDER-RIGHT: windowtext 1pt solid; WIDTH: 283.1pt; BORDER-BOTTOM: =
windowtext 1pt solid; PADDING-BOTTOM: 0in; PADDING-TOP: 0in; PADDING-LEFT: =
5.4pt; BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 5.4pt; BACKGROUND-COLOR: =
transparent"=20
 vAlign=3Dtop width=3D377>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Module=20
 6 =96 Communication During Crisis<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Media=20
 communication planning<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Identifying=20
 your crisis communications team and assigning =
responsibilities<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Preparing=20
 by identifying all potential crisis situations and how you would =
respond=20
 to these<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Ensuring=20
 that every staff member understands the communication plan to =
ensure=20
 consistency and clarity<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Ensuring=20
 a fast response; what needs to be in place to be able to achieve=20
 this?<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Understand=20
 who your stakeholders are and establish a notification system to be =
able=20
 to reach them during a crisis<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Integrating=20
 the use of social media into every aspect of your crisis =
communication=20
 plan<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Critical=20
 Communication<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Encoding<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Channeling<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Choice=20
 of Words<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Decoding<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 105%'>Identifying=20
 your key crisis-specific messages to the Media<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 105%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Identifying=20
 your key crisis-specific messages unique to each =
situation<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Knowing=20
 what type of information each crisis=92 stakeholders are looking=20
 for<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Who=20
 controls the message going out during a crisis?<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>The=20
 benefits of =91holding statements=92<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Avoid=20
 reacting without adequate information<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Keeping=20
 it simple<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Communicating=20
 with staff<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Identifying=20
 any potential gaps or bottlenecks in your current internal =
communication=20
 system<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>How=20
 to reach your staff during a crisis; ensuring that you have all the=20
 information needed before the crisis hits<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Dealing=20
 with the =91human factor=92 in a crisis<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Ensure=20
 staff receive the messages you would like them to repeat=20
 elsewhere<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Communicating=20
 with consumers and other external stakeholders<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Reaching=20
 your customers directly if required<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>How=20
 your current communication efforts will aid your message during a=20
 crisis<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Responding=20
 to negative stakeholder responses or confusion<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Re-establishing=20
 credibility and confidence with internal and external=20
 audiences&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>Case=20
 Study =96 Group Activity and Role Play<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p></td></tr></table></div>
<span=20
lang=3DEN-MY=20
style=3D"BACKGROUND: white; COLOR: black; mso-ansi-language: =
EN-MY"><o:p><font=20
size=3D3 face=3D"Times New Roman">&nbsp;</o:p>
<font=20
size=3D3>ABOUT =
THE=20
FACILITATOR <o:p></o:p>
<font=20
size=3D3>&nbsp;<span=20
lang=3DEN-MY=20
style=3D"BACKGROUND: white; mso-ansi-language: =
EN-MY"><o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 18pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; LINE-HEIGHT: 125%; mso-ansi-language: EN-MY'>Suresh=20
&nbsp;<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; LINE-HEIGHT: 125%; mso-ansi-language: EN-MY'>Suresh=20
is=20
a trained and certified Risk Management professional in the area of Supply =
Chain=20
Management and Brand Protection. He attained his Bachelor=92s Degree in =
Law from=20
the University of Wolverhampton (UK). He then went on to be trained and=20
certified as an auditor and practitioner in the specialized area of Risk=20
Management under the auspices of United States of America Customs and =
Border=20
Protection (CTPAT Standards); and; Transported Asset Protection =
Association=20
(TAPA Standards), Asia. He is also a Human Resources Development Trainer=20
certified by the Human Resources Ministry.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%; mso-ansi-language: EN-MY'><o:p>&nbsp;</o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; LINE-HEIGHT: 125%; mso-ansi-language: EN-MY'>In=20
his capacity as a trainer, he has conducted trainings on the following=20
topics:-<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%; mso-ansi-language: EN-MY'><o:p>&nbsp;</o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; LINE-HEIGHT: 125%; mso-ansi-language: EN-MY'>With=20
his background of a law degree, he is able to invoke legal implications in =
his=20
programmes to make it more comprehensive and value added substance. In =
addition,=20
his fluency in English and Bahasa Malaysia enables him to conduct =
training=20
programmes ffectively in both languages.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%; mso-ansi-language: EN-MY'><o:p>&nbsp;</o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; LINE-HEIGHT: 125%; mso-ansi-language: EN-MY'>Prior=20
to his involvement in this field, the facilitator has wide working =
experience=20
throughout his 15 years of working career in the specialized area of Risk=20
Management, Security Management and Investigations (HR, Security =
(Operational=20
and Information Security) and Safety, Corporate Governance and Ethics). =
Being a=20
Head of Department in each of this portfolios, he has acquired substantial =
job=20
related knowledge and experience in sectors comprising of Manufacturing,=20
Telecommunications, Hospitality Management (Brand Standard &amp; =
Management) and=20
Contract Manufacturing (Brand Protection and Management).&nbsp; He is also =
a=20
trained Workplace Counselor and by virtue of his portfolio of having to =
deal=20
with people of different job hierarchy, he has very profound people =
management=20
skills, negotiation skills and effective interaction skills. His previous=20
employers and related portfolios are as follows:-<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; LINE-HEIGHT: 125%; =
mso-ansi-language: EN-MY"><o:p>&nbsp;</o:p>
<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; LINE-HEIGHT: =
125%; mso-ansi-language: EN-MY">=B7<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 10pt; COLOR: black; LINE-HEIGHT: 125%; =
mso-ansi-language: EN-MY"><font=20
face=3DCalibri> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Infineon technologies (M) Sdn Bhd=20
=96 Security Manager <o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; LINE-HEIGHT: =
125%; mso-ansi-language: EN-MY">=B7<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 10pt; COLOR: black; LINE-HEIGHT: 125%; =
mso-ansi-language: EN-MY"><font=20
face=3DCalibri> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
(Backend Manufacturing Plant, Melaka)<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; LINE-HEIGHT: =
125%; mso-ansi-language: EN-MY">=B7<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 10pt; COLOR: black; LINE-HEIGHT: 125%; =
mso-ansi-language: EN-MY"><font=20
face=3DCalibri> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Celcom Axiata Sdn Bhd=20
=96 Manager, Head of Risk Management (Nationwide)<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; LINE-HEIGHT: =
125%; mso-ansi-language: EN-MY">=B7<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 10pt; COLOR: black; LINE-HEIGHT: 125%; =
mso-ansi-language: EN-MY"><font=20
face=3DCalibri> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Rennaisance Melaka Hotel (Marriott International)=20
=96 Loss Prevention and Brand Standard Manager (Melaka Hotel =
Facility)<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%; mso-ansi-language: EN-MY'><o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; COLOR: black; LINE-HEIGHT: =
125%; mso-ansi-language: EN-MY">=B7<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 10pt; COLOR: black; LINE-HEIGHT: 125%; =
mso-ansi-language: EN-MY"><font=20
face=3DCalibri> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Flextronics Penang=20
-&nbsp; Loss Prevention Manager (5 Contract Manufacturing Sites in=20
Penang)<o:p></o:p>
<font=20
face=3DCalibri>&nbsp;<span=20
lang=3DEN-MY style=3D"mso-ansi-language: =
EN-MY"><o:p></o:p>
<font=20
size=3D3><o:p></o:p>&nbsp;
<font=20
size=3D3>We hope you find it informative and interesting and we=20
look<o:p></o:p>
<font=20
size=3D3>forward to seeing you =
soon.<o:p></o:p><span=20
lang=3DEN-MY=20
style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: =
EN-MY'><font=20
size=3D3>
Please=20
act fast to grab your favourite training program! Please call 012-588=20
2175<o:p></o:p>
<o:p><font=20
size=3D3>&nbsp;</o:p>
<font=20
size=3D3>Do forward this email to all your friends and colleagues who =
might be=20
interested to attend these programs<o:p></o:p>
<o:p><font=20
size=3D3>&nbsp;</o:p>
<font=20
size=3D3>If you would like to unsubscribe from our email list at any time, =
please=20
simply reply to the e-mail and type<o:p></o:p>
Unsubscribe<span=20
lang=3DEN-MY=20
style=3D'FONT-FAMILY: "Times New Roman",serif; BACKGROUND: white; COLOR: =
#c00000; mso-ansi-language: EN-MY'>=20
in the subject area. We will remove your name from the list and you will =
not=20
receive any additional e-mail<o:p></o:p>
<o:p>&nbsp;</o:p>
<o:p>&nbsp;</o:p>
<o:p>&nbsp;</o:p>
<font=20
size=3D3>Thanks<o:p></o:p>
<span=20
style=3D"COLOR: black"><o:p>&nbsp;</o:p>
<font=20
size=3D3>Regards<o:p></o:p>
<font=20
face=3DCalibri>Paris Oo
<font=20
face=3DCalibri>Mobile No. : =
012-588<span=20
lang=3DEN-GB style=3D"mso-ansi-language: EN-GB"> <span=20
style=3D"COLOR: black">2175<span=20
style=3D"COLOR: black"><o:p></o:p>
<o:p>&nbsp;</o:p>
<o:p><font=20
size=3D3>&nbsp;</o:p>
<o:p>&nbsp;</o:p>

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