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From: "sump@otcmarketing.com.my" <sump@otcmarketing.com.my>
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Date: Wed, 27 Jan 2021 11:24:22 +0800
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Subject: ***SPAM*** =?windows-1252?Q?LIVE_ONLINE_PROGRAM-Social_Media_Marketing_and_Branding_Development_(19_to_22_April_2021)?=

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Kindly contact 012-588 2175 for more inquiry

LIVE ONLINE PROGRAM

Social Media Marketing and

Branding Development

Venue : Online Training (Via Zoom)=A0=A0 =
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0(HRDF/SBL =
Claimable)

Date : 19 April2021 (Mon)=A0 |=A0 9am - =
1pm=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 By =
Angeline

Dat=A0: 20 April2021 (Tue)=A0 =A0| =A0 9am - =
1pm=A0=A0=A0=A0=A0=A0=A0=A0=A0 =A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0By =
Angeline

Date : 21 April2021 (Wed)=A0=A0 |=A0 9am - 1pm=A0=A0=A0=A0=A0=A0=A0=A0=A0 =
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0By Angeline

Date : 22 April 2021 (Thu)=A0=A0 |=A0 9am - 1pm=A0=A0=A0=A0=A0=A0=A0 =
=A0=A0=A0 =A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0By Angeline

=A0

Introduction:

More than 58% of Malaysians are on Social Media each day and spend an =
average=20
of 2.2 hours a day on all Social Media channels. This is more than double =
the=20
global average of 26% and slightly more than the world average of 2.0 =
hours=20
spent a day. From Facebook, Twitter, LinkedIn and YouTube, to Instagram, =
Pinterest=20
and SnapChat, Social Media networks have dominated our cultural =
landscape.=20
What can businesses and professionals do to tap on to this growing trend? =
How=20
can one leverage on the power of Social to grow a business?=20

How deeply have you thought about your brand? Is it intentional, or just =
an=20
afterthought? What does each component=97your logo, your website, your =
service,=20
and even your culture=97say to customers? Advanced branding means thinking =
about=20
what distinguishes your company from the rest, and incorporating it into =
every=20
single touchpoint of the business: design, messaging, marketing and PR, =
and=20
company vision. Learn what branding really is, how it works, and how you =
can=20
build and maintain a more competitive brand

This intensive 2-day Social Media Marketing and branding workshop =
provides=20
a realistic hands-on setting for beginners to embark on a Social Media =
Marketing=20
and branding journey. Peppered with case studies and practical both local =
and=20
international, role-playing scenarios, and hands-on activities, delegates =
will=20
learn how to create, grow, and measure Social Media Marketing campaigns =
and=20
manage their brand. Throughout the course, delegates will also be =
equipped=20
with a rigorous step-by-step process in creating, managing, sustaining =
and=20
measuring their Social Media Marketing and branding efforts=2E

=A0

Objectives:

-=A0=A0=A0=A0=A0=A0 New to or looking to learn more about the latest =
social media trends

-=A0=A0=A0=A0=A0=A0 Looking for an overview of social media or get to =
grips with the platforms

-=A0=A0=A0=A0=A0=A0 Enhancing your knowledge of the latest trends and =
developments

-=A0=A0=A0=A0=A0=A0 Wanting to learn about best practice

-=A0=A0=A0=A0=A0=A0 Confused about the best platforms for your =
organisation to achieve=20
its goals

-=A0=A0=A0=A0=A0=A0 Already using social media and looking to increase =
your return on investment

-=A0=A0=A0=A0=A0=A0 Looking for tools to optimise your existing social =
media activities

-=A0=A0=A0=A0=A0=A0 Looking to monitor and measure your social media =
efforts

-=A0=A0=A0=A0=A0=A0 Creating a social media marketing plan for your =
business

-=A0=A0=A0=A0=A0=A0 Understanding the impact of the organization=92s =
corporate image on its=20
long-term success,

-=A0=A0=A0=A0=A0=A0 Understanding how the corporate image directly impacts =
the organization=92s=20
ability to build long-term, mutually rewarding relationships with =
customers,

-=A0=A0=A0=A0=A0=A0 Identify the requirements for effective and strong =
corporate branding=2E

=A0

Who Must Attend:

VPs and Marketing directors, PR directors, Marcom directors, social media =
managers,=20
community managers, bloggers, digital marketing executives, PR =
executives,=20
account managers, account executives, and anybody who needs to use social =
media=20
to attract customers and prospects, cultivate leads, deepen customer =
relationships,=20
increase brand awareness, improve public perception and drive sales=2E

=A0

Outline Of Workshop

=A0

Module 1:=20

Understanding Social Media Marketing=20

-=A0=A0=A0=A0=A0=A0 Overview of Social Media Marketing

-=A0=A0=A0=A0=A0=A0 Why use Social Media?

-=A0=A0=A0=A0=A0=A0 How Social Media Marketing Differs from Traditional =
Marketing

-=A0=A0=A0=A0=A0=A0 The power of social proof

=A0

Module 2:

Maximizing=A0 Facebook

-=A0=A0=A0=A0=A0=A0 The Benefits of using Facebook Marketing

-=A0=A0=A0=A0=A0=A0 Facebook Content Type Vs. Marketing objective achieved

-=A0=A0=A0=A0=A0=A0 Facebook Content Marketing Best=A0=A0=A0=A0=A0=A0=A0 =
=A0=A0=A0=A0=A0=A0Practices=20

-=A0=A0=A0=A0=A0=A0 Setting a Facebook Content Strategy

-=A0=A0=A0=A0=A0=A0 Moderation & Reputation Management

=A0

Module 3:

Instagram & Linkedin

-=A0=A0=A0=A0=A0=A0 Introduction to Instagram

-=A0=A0=A0=A0=A0=A0 Instagram Best Practices=20

-=A0=A0=A0=A0=A0=A0 Instagram Advertising

-=A0=A0=A0=A0=A0=A0 Best Practices for using LinkedIn

-=A0=A0=A0=A0=A0=A0 Personal & Corporate LinkedIn Pages

-=A0=A0=A0=A0=A0=A0 Advertising On Linked & ad formats

-=A0=A0=A0=A0=A0=A0 Setting your editorial calendar for LinkedIn

-=A0=A0=A0=A0=A0=A0 Hands On LinkedIn Advertising Exercise

=A0

Module 4:

Maximising YouTube

-=A0=A0=A0=A0=A0=A0 The Power of Video Marketing

-=A0=A0=A0=A0=A0=A0 Video Marketing Best Practices

-=A0=A0=A0=A0=A0=A0 YouTube Channel & its Best Practices

-=A0=A0=A0=A0=A0=A0 Ad Formats on YouTube

-=A0=A0=A0=A0=A0=A0 Hands On YouTube Advertising Exercise

=A0

Module 5 :

Pintrest, Slideshare & Tik Tok

-=A0=A0=A0=A0=A0=A0 Introduction to pintrest and slideshare

-=A0=A0=A0=A0=A0=A0 Pintrest and slideshare Best Practices

-=A0=A0=A0=A0=A0=A0 The Content Process

-=A0=A0=A0=A0=A0=A0 Tik Tok content creation=20

-=A0=A0=A0=A0=A0=A0 Get started with tik tok ads=20

-=A0=A0=A0=A0=A0=A0 Tips and examples of tik tok ads=20

=A0

Module 6 :

Understanding Brand Management

-=A0=A0=A0=A0=A0=A0 The importance to company value

-=A0=A0=A0=A0=A0=A0 Strategic implications

-=A0=A0=A0=A0=A0=A0 How brands drive growth

=A0

Module 7 :

Creating Ultimate Brands

-=A0=A0=A0=A0=A0=A0 Rules for creating Ultimate Brands

-=A0=A0=A0=A0=A0=A0 Consumers=92 perceptions and expectations of added =
value

-=A0=A0=A0=A0=A0=A0 Brands as a risk reducer=A0

=A0

Module 8 :=20

Managing Powerful Brands

-=A0=A0=A0=A0=A0=A0 5 criteria for creating and managing Brand Equity

-=A0=A0=A0=A0=A0=A0 Brand Extension Strategies

-=A0=A0=A0=A0=A0=A0 Creating and maintaining customer loyalty through =
branding

=A0

** Digital Certificate of attendance will be awarded for those who =
completed=20
the course

=A0

ABOUT THE FACILITATOR=20

=A0

Angeline=20

Bachelor of Software Engineering (Hons), University of Staffordshire
Certified Ethical Hacker (CEH)
Computer Hacking Forensic Investigator (CHFI)

=A0

Angeline is an experienced specialist in professional development and =
digital=20
marketing. She has been spearheading a global development company, =
primarily=20
the management consulting wing specializing in providing world class =
professional=20
development, human capital development and social media marketing =
solutions.=20
She was involved with ensuring progressive growth of the business through =
management=20
of its Advisory functions. Currently she is the CEO of a digital =
marketing=20
firm in Malaysia=2E

Her everyday role entails; strategic planning, managing and leading teams =
in=20
diverse roles, sales/marketing/ advisory/ operations management, digital =
marketing,=20
market expansion strategies, business development initiatives, =
competitive=20
& market intelligence, determining pricing strategies and control and =
monitoring=20
of budget/spend of products under the portfolio.=20

Her unique interpretation of online business allows her to travel the =
globe=20
as a speaker, trainer and consultant, working with multiple organisations=2E

(HRDF/SBL Claimable)

=A0

=A0EARLY BIRD Fee=A0  =20

NORMAL FEE=A0

Registration before

5 April 2021  =20

RM 1,000.00/pax  =20

Registration after

5 April =A02021  =20

RM 1,050.00/pax

Group Registration: Register 3 participants from the same organization, =
the=20
4th participant is FREE.=20
(Buy 3 Get 1 Free) if Register before 5 April 2021. Please act fast to =
grab=20
your favorite training program!
        =20

We hope you find it informative and interesting and we look

forward to seeing you soon=2E

Please act fast to grab your favorite training program! Pleasecall =
012-588=20
2175

or email to paris@otc.com.my

=A0

Do forward this email to all your friends and colleagues who might be =
interested=20
to attend these programs

=A0

If you would like to unsubscribe from our email list at any time, please =
simply=20
reply to the e-mail and type=20

Unsubscribein the subject area. We will remove your name from the list =
and=20
you will not receive any additional e-mail

=A0

Thanks

=A0

Regards

Paris Oo

OTC Training Centre Sdn Bhd
Mobile No. : 012-588 2175

Email address: paris@otc.com.my

website:www.otc.com.my

Facebook: www.facebook.com/otcmalaysia

Linkedin :http://linkedin.com/in/otctrainingcentre

Instagram : otctrainingcentre_001

=93Be sure to follow my LinkedIn, Facebook and instagram page, where I =
share=20
breaking news and information=94

We Believe in connecting Knowledge...both for your People & Industry

=A0

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<meta content=3D"text/html; charset=3D" http-equiv=3D"content-type">
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<body style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Tahoma, Tahoma">
<span=20
style=3D"FONT-SIZE: 12pt; COLOR: #7030a0">Kindly =
contact=20
012-588 2175 for more inquiry<?xml:namespace prefix =3D "o" ns =3D=20
"urn:schemas-microsoft-com:office:office" =
/><o:p></o:p>
LIVE=20
ONLINE PROGRAM<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 28pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
blue; mso-ansi-language: EN-MY'>Social=20
Media Marketing and<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 28pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
blue; mso-ansi-language: EN-MY'>Branding=20
Development<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>Venue=20
: Online Training (Via Zoom)&nbsp;&nbsp; <span=20
style=3D"COLOR: =
#0d0d0d">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
red; mso-ansi-language: EN-MY'>(HRDF/SBL=20
Claimable)<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>Date=20
: 19 April 2021 (Mon)&nbsp; |&nbsp; =
9am -=20
1pm<span=20
style=3D"COLOR: =
#0d0d0d">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
By Angeline<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
white; mso-ansi-language: EN-MY'>Dat<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>&nbsp;:=20
20 April 2021 (Tue)&nbsp; &nbsp;| =
&nbsp; 9am=20
- 1pm<span=20
style=3D"COLOR: =
#0d0d0d">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
<span=20
style=3D"COLOR: =
blue">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nb=
sp;<span=20
style=3D"COLOR: white">By Angeline<span=20
style=3D"COLOR: blue"><o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
white; mso-ansi-language: EN-MY'>Date=20
:=20
21 April 2021 (Wed)&nbsp;&nbsp; =
|&nbsp; 9am=20
- 1pm&nbsp;&nbsp;&nbsp;&nbsp; <span=20
style=3D"COLOR: #0d0d0d">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <span=20
style=3D"COLOR: =
blue">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nb=
sp;<span=20
style=3D"COLOR: white">By Angeline<span=20
style=3D"COLOR: blue"><o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
white; mso-ansi-language: EN-MY'>Date=20
:=20
22 April 2021 (Thu)&nbsp;&nbsp; |&nbsp; 9am - 1pm<span=20
style=3D"COLOR: #0d0d0d">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; =
<span=20
style=3D"COLOR: #0d0d0d">&nbsp;&nbsp;&nbsp; <span=20
style=3D"COLOR: =
blue">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nb=
sp;<span=20
style=3D"COLOR: white">By Angeline<span=20
style=3D"COLOR: blue"><o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'><o:p>&nbsp;</o:p>
Introduction:<o:p></o:p>
More=20
than 58% of Malaysians are on Social Media each day and spend an average =
of 2.2=20
hours a day on all Social Media channels. This is more than double the =
global=20
average of 26% and slightly more than the world average of 2.0 hours spent =
a=20
day. From Facebook, Twitter, LinkedIn and YouTube, to Instagram, Pinterest =
and=20
SnapChat, Social Media networks have dominated our cultural landscape. =
What can=20
businesses and professionals do to tap on to this growing trend? How can =
one=20
leverage on the power of Social to grow a business? <o:p></o:p>
How=20
deeply have you thought about your brand? Is it intentional, or just an=20
afterthought? What does each component=97your logo, your website, your =
service,=20
and even your culture=97say to customers? Advanced branding means thinking =
about=20
what distinguishes your company from the rest, and incorporating it into =
every=20
single touchpoint of the business: design, messaging, marketing and PR, =
and=20
company vision. Learn what branding really is, how it works, and how you =
can=20
build and maintain a more competitive brand<o:p></o:p>
This=20
intensive 2-day Social Media Marketing and branding workshop provides a=20
realistic hands-on setting for beginners to embark on a Social Media =
Marketing=20
and branding journey. Peppered with case studies and practical both local =
and=20
international, role-playing scenarios, and hands-on activities, delegates =
will=20
learn how to create, grow, and measure Social Media Marketing campaigns =
and=20
manage their brand. Throughout the course, delegates will also be equipped =
with=20
a rigorous step-by-step process in creating, managing, sustaining and =
measuring=20
their Social Media Marketing and branding efforts.<o:p></o:p>
<o:p>&nbsp;</o:p>
Objectives:<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
New=20
to or looking to learn more about the latest social media=20
trends<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Looking=20
for an overview of social media or get to grips with the=20
platforms<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Enhancing=20
your knowledge of the latest trends and developments<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Wanting=20
to learn about best practice<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Confused=20
about the best platforms for your organisation to achieve its=20
goals<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Already=20
using social media and looking to increase your return on=20
investment<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Looking=20
for tools to optimise your existing social media=20
activities<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Looking=20
to monitor and measure your social media efforts<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Creating=20
a social media marketing plan for your business<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Understanding=20
the impact of the organization=92s corporate image on its long-term=20
success,<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Understanding=20
how the corporate image directly impacts the organization=92s ability to =
build=20
long-term, mutually rewarding relationships with=20
customers,<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial; mso-ansi-language: EN-MY; =
mso-bidi-font-weight: bold'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Identify=20
the requirements for effective and strong corporate=20
branding.<o:p></o:p>
<o:p>&nbsp;</o:p>
Who=20
Must Attend:<o:p></o:p>
VPs=20
and Marketing directors, PR directors, Marcom directors, social media =
managers,=20
community managers, bloggers, digital marketing executives, PR =
executives,=20
account managers, account executives, and anybody who needs to use social =
media=20
to attract customers and prospects, cultivate leads, deepen customer=20
relationships, increase brand awareness, improve public perception and =
drive=20
sales.<o:p></o:p>
<span=20
lang=3DEN-MY style=3D"mso-ansi-language: EN-MY"><o:p>&nbsp;</o:p>
<font=20
size=3D3>Outline Of=20
Workshop<o:p></o:p>
<o:p><font=20
size=3D3 face=3D"Times New Roman">&nbsp;</o:p>
<div align=3Dcenter>
<table class=3DMsoNormalTable=20
style=3D"BORDER-COLLAPSE: collapse; mso-yfti-tbllook: 1184; =
mso-padding-alt: 0in 0in 0in 0in"=20
cellSpacing=3D0 cellPadding=3D0 border=3D0>
 =20
 <tr style=3D"mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: =
yes">
 <td=20
 style=3D"BORDER-TOP: windowtext 1pt solid; BORDER-RIGHT: windowtext =
1pt solid; WIDTH: 508.25pt; BORDER-BOTTOM: windowtext 1pt solid; =
PADDING-BOTTOM: 0in; PADDING-TOP: 0in; PADDING-LEFT: 5.4pt; BORDER-LEFT: =
windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BACKGROUND-COLOR: =
transparent"=20
 vAlign=3Dtop width=3D678>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc'>Module=20
 1: <o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Understanding=20
 Social Media Marketing <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <p class=3DMsoListParagraph=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Overview of=20
 Social Media Marketing<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Why=20
 use Social Media?<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <p class=3DMsoListParagraph=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>How =
Social=20
 Media Marketing Differs from Traditional =
Marketing<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>The=20
 power of social proof<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc'>Module=20
 2:<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Maximizing&nbsp;=20
 Facebook<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <p class=3DMsoListParagraphCxSpFirst=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>The=20
 Benefits of using Facebook Marketing<o:p></o:p>
 <p class=3DMsoListParagraphCxSpMiddle=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Facebook=20
 Content Type Vs. Marketing objective achieved<o:p></o:p>
 <p class=3DMsoListParagraphCxSpMiddle=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Facebook=20
 Content Marketing Best&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Practices <o:p></o:p>
 <p class=3DMsoListParagraphCxSpMiddle=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Setting=20
 a Facebook Content Strategy<o:p></o:p>
 <p class=3DMsoListParagraphCxSpLast=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Moderation=20
 &amp; Reputat<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>ion=20
 Management<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>&nbsp;<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc'>Module=20
 3:<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Instagram=20
 &amp; Linkedin<o:p></o:p>
 <p class=3DMsoListParagraphCxSpFirst=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Introduction=20
 to Instagram<o:p></o:p>
 <p class=3DMsoListParagraphCxSpMiddle=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Instagram=20
 Best Practices <o:p></o:p>
 <p class=3DMsoListParagraphCxSpMiddle=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Instagram=20
 Advertising<o:p></o:p>
 <p class=3DMsoListParagraphCxSpMiddle=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Best=20
 Practices for using LinkedIn<o:p></o:p>
 <p class=3DMsoListParagraphCxSpMiddle=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Personal=20
 &amp; Corporate LinkedIn Pages<o:p></o:p>
 <p class=3DMsoListParagraphCxSpMiddle=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Advertising=20
 On Linked &amp; ad formats<o:p></o:p>
 <p class=3DMsoListParagraphCxSpMiddle=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Setting=20
 your editorial calendar for LinkedIn<o:p></o:p>
 <p class=3DMsoListParagraphCxSpLast=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Hands=20
 On LinkedIn Advertising Exercise<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc'>&nbsp;<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc'>Module=20
 4:<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Maximising=20
 YouTube<o:p></o:p>
 <p class=3DMsoListParagraphCxSpFirst=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>The=20
 Power of Video Marketing<o:p></o:p>
 <p class=3DMsoListParagraphCxSpMiddle=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Video=20
 Marketing Best Practices<o:p></o:p>
 <p class=3DMsoListParagraphCxSpMiddle=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>YouTube=20
 Channel &amp; its Best Practices<o:p></o:p>
 <p class=3DMsoListParagraphCxSpMiddle=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Ad=20
 Formats on YouTube<o:p></o:p>
 <p class=3DMsoListParagraphCxSpLast=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Hands=20
 On YouTube Advertising Exercise<o:p></o:p>
 <span=20
 style=3D"BACKGROUND: white; COLOR: black"><o:p><font=20
 face=3D"Times New Roman">&nbsp;</o:p></td>
 <td=20
 style=3D"BORDER-TOP: windowtext 1pt solid; BORDER-RIGHT: windowtext =
1pt solid; WIDTH: 523.65pt; BORDER-BOTTOM: windowtext 1pt solid; =
PADDING-BOTTOM: 0in; PADDING-TOP: 0in; PADDING-LEFT: 5.4pt; BORDER-LEFT: =
#f0f0f0; PADDING-RIGHT: 5.4pt; BACKGROUND-COLOR: transparent"=20
 vAlign=3Dtop width=3D698>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc'>Module=20
 5 :<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Pintrest,=20
 Slideshare &amp; Tik Tok<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Introduction=20
 to pintrest and slideshare<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Pintrest=20
 and slideshare Best Practices<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>The=20
 Content Process<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Tik=20
 Tok content creation <o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Get=20
 started with tik tok ads <o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Tips=20
 and examples of tik tok ads <o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc'>Module=20
 6 :<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Understanding=20
 Brand Management<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>The=20
 importance to company value<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Strategic=20
 implications<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>How=20
 brands drive growth<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p>&nbsp;</o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc'>Module=20
 7 :<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Creating=20
 Ultimate Brands<o:p></o:p>
 <p class=3DMsoListParagraphCxSpFirst=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Rules=20
 for creating Ultimate Brands<o:p></o:p>
 <p class=3DMsoListParagraphCxSpMiddle=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Consumers=92=20
 perceptions and expectations of added value<o:p></o:p>
 <p class=3DMsoListParagraphCxSpLast=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Brands=20
 as a risk reducer&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <o:p><font=20
 face=3DCalibri>&nbsp;</o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc'>Module=20
 8 : <o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Managing=20
 Powerful Brands<o:p></o:p>
 <p class=3DMsoListParagraphCxSpFirst=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>5=20
 criteria for creating and managing Brand Equity<o:p></o:p>
 <p class=3DMsoListParagraphCxSpMiddle=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Brand=20
 Extension Strategies<o:p></o:p>
 <p class=3DMsoListParagraphCxSpLast=20
 style=3D"MARGIN: 5pt 21.4pt 0in 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-add-space: =
auto; mso-list: l0 level1 lfo2; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Creating=20
 and maintaining customer loyalty through =
branding<o:p></o:p>
 <p=20
 style=3D"MARGIN-LEFT: 0.5in; LINE-HEIGHT: 12pt; TEXT-AUTOSPACE: =
ideograph-numeric"><font=20
 face=3DCalibri>&nbsp;<o:p></o:p>
 <span=20
 style=3D"BACKGROUND: white; COLOR: black"><o:p><font=20
 face=3D"Times New =
Roman">&nbsp;</o:p></td></tr></table></div>
<o:p>&nbsp;</o:p>
<font=20
face=3D"Times New Roman">** Digital Certificate of attendance will be =
awarded for=20
those who completed the course<o:p></o:p>
<o:p>&nbsp;</o:p>
<font=20
face=3D"Times New Roman">ABOUT =
THE=20
FACILITATOR <o:p></o:p>
<font=20
face=3D"Times New Roman">&nbsp;<span=20
lang=3DEN-MY=20
style=3D"BACKGROUND: white; mso-ansi-language: =
EN-MY"><o:p></o:p>
Angeline=20
<o:p></o:p>
Bachelor=20
of Software Engineering (Hons), University of=20
Staffordshire Certified=20
Ethical Hacker (CEH) Computer Hacking Forensic Investigator=20
(CHFI)<o:p></o:p>
<o:p>&nbsp;</o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; mso-ansi-language: EN-MY'>Angeline=20
is an experienced specialist in professional development and digital =
marketing.=20
She has been spearheading a global development company, primarily the =
management=20
consulting wing specializing in providing world class professional =
development,=20
human capital development and social media marketing solutions. She was =
involved=20
with ensuring progressive growth of the business through management of =
its=20
Advisory functions. Currently she is the CEO of a digital marketing firm =
in=20
Malaysia.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; mso-ansi-language: EN-MY'>Her=20
everyday role entails; strategic planning, managing and leading teams in =
diverse=20
roles, sales/marketing/ advisory/ operations management, digital =
marketing,=20
market expansion strategies, business development initiatives, competitive =
&amp;=20
market intelligence, determining pricing strategies and control and =
monitoring=20
of budget/spend of products under the portfolio. <o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; mso-ansi-language: EN-MY'>Her=20
unique interpretation of online business allows her to travel the globe as =
a=20
speaker, trainer and consultant, working with multiple=20
organisations.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 20pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
blue; mso-ansi-language: EN-MY'>(HRDF/SBL=20
Claimable)<o:p></o:p>
<o:p>&nbsp;</o:p>
<div align=3Dcenter>
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COLOR: blue; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
TEXT-TRANSFORM: uppercase; COLOR: black; LINE-HEIGHT: 115%'>EARLY=20
 BIRD Fee<span=20
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COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
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TEXT-TRANSFORM: uppercase; COLOR: black; LINE-HEIGHT: 115%'>NORMAL=20
 FEE<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: =
115%"><o:p></o:p></td></tr>
 <tr style=3D"HEIGHT: 28.5pt; mso-yfti-irow: 1">
 <td=20
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BORDER-LEFT: silver 1pt solid; PADDING-RIGHT: 2.9pt; BACKGROUND-COLOR: =
transparent"=20
 width=3D164>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'>Registration=20
 before<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: 115%"><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'>5=20
 April 2021<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: =
115%"><o:p></o:p></td>
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; HEIGHT: 28.5pt; BORDER-RIGHT: #d9d9d9 =
1pt solid; WIDTH: 135pt; BORDER-BOTTOM: #d9d9d9 1pt solid; PADDING-BOTTOM: =
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PADDING-RIGHT: 2.9pt; BACKGROUND-COLOR: transparent"=20
 width=3D180>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'>RM=20
 1,000.00/pax<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: =
115%"><o:p></o:p></td>
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; HEIGHT: 28.5pt; BORDER-RIGHT: #d9d9d9 =
1pt solid; WIDTH: 135.7pt; BORDER-BOTTOM: #d9d9d9 1pt solid; =
PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; PADDING-LEFT: 2.9pt; =
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transparent"=20
 width=3D181>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'>Registration=20
 after<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: 115%"><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'>5=20
 April &nbsp;2021<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: =
115%"><o:p></o:p></td>
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; HEIGHT: 28.5pt; BORDER-RIGHT: silver 1pt =
solid; WIDTH: 117.15pt; BORDER-BOTTOM: #d9d9d9 1pt solid; PADDING-BOTTOM: =
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 width=3D156>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'>RM=20
 1,050.00/pax<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: =
115%"><o:p></o:p></td></tr>
 <tr style=3D"HEIGHT: 28.85pt; mso-yfti-irow: 2">
 <td=20
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 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #c00000; LINE-HEIGHT: 115%'>Group=20
 Registration: <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'>Register=20
 3 participants from the same organization, the 4th participant is =
FREE.=20
 (Buy 3 Get 1 Free) if Register =
before 5=20
 April 2021. Please act fast to grab your favorite =
training=20
 program!<span=20
 style=3D"FONT-SIZE: 12pt; LINE-HEIGHT: =
115%"><o:p></o:p></td></tr>
 <tr style=3D"mso-yfti-irow: 3; mso-yfti-lastrow: yes">
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 width=3D181></td>
 <td=20
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