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From: "allp@otcmarketing.com.my" <allp@otcmarketing.com.my>
To: "Sir/Madam," <allp@otcmarketing.com.my>
Date: Mon, 25 Jan 2021 13:19:32 +0800
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Subject: ***SPAM*** IN HOUSE-INTERNATIONAL DIGITAL SOCIAL SELLING

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Kindly contact 012-588 2175 for more inquiry

INTERNATIONAL DIGITAL SOCIAL SELLING

This program can be specially tailored and customized to meet your =
training=20
objectives

Kindly find above attached for the full brochure for this programs

We hope you find it informative and interesting and we look forward to =
seeing=20
you soon

(HRDF/SBL Claimable)

2 days In House =
Program=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=
=A0=A0=A0=A0=A0=A0 By Angeline

=A0

LEARNING OUTCOME:

-=A0=A0=A0=A0=A0=A0 Learn how to create your social media strategy and a =
specific framework=20
by which to devise it

-=A0=A0=A0=A0=A0=A0 Understand the arsenal of tools available for you to =
promote your business=20
or product

-=A0=A0=A0=A0=A0=A0 using the most popular and effective social media =
channels in each=20
region=20

-=A0=A0=A0=A0=A0=A0 Analyse the impact of your social media strategy =
globally=20

-=A0=A0=A0=A0=A0=A0 Discover ways to be able to adapt your social media =
strategy in in=20
real-time

-=A0=A0=A0=A0=A0=A0 Learn how to set a long-term content strategy, which =
will be maintained=20
fresh with ideas whilst consistent in delivery

=A0

METHODOLOGY:

-=A0=A0=A0=A0=A0=A0 Quizzes.For long, complicated training, stop =
periodically to administer=20
brief quizzes on information presented to that point. Begin sessions with =
a=20
prequiz and let participants know there will also be a follow-up quiz. =
Trainees=20
will stay engaged in order to improve their prequiz scores on the final =
quiz.=20
Further this will motivate participants by offering awards to the highest =
scorers=20
or the most improved scores=2E

-=A0=A0=A0=A0=A0=A0 Small group discussions. Break the participants down =
into small groups=20
and give them case studies or work situations to discuss or solve. This =
is=20
a good way for knowledgeable veteran employees to pass on their =
experience=20
to newer employees=2E

-=A0=A0=A0=A0=A0=A0 Case studies.Adults tend to bring a problem-oriented =
way of thinking=20
to workplace training. Case studies are an excellent way to capitalize on =
this=20
type of adult learning. By analyzing real job-related situations, =
employees=20
can learn how to handle similar situations. They can also see how various =
elements=20
of a job work together to create problems as well as solutions=2E

-=A0=A0=A0=A0=A0=A0 Active summaries.Create small groups and have them =
choose a leader.=20
Ask them to summarize the lecture=92s major points and have each team =
leader=20
present the summaries to the class. Read aloud a prewritten summary and =
compare=20
this with participants=92 impressions=2E

-=A0=A0=A0=A0=A0=A0 Q & A sessions.Informal question-and-answer sessions =
are most effective=20
with small groups and for updating skills rather than teaching new =
skills.=20
For example, some changes in departmental procedure might easily be =
handled=20
by a short explanation by the supervisor, followed by a =
question-and-answer=20
period and a discussion period=2E

-=A0=A0=A0=A0=A0=A0 Question cards.During the lecture, ask participants to =
write questions=20
on the subject matter. Collect them and conduct a quiz/review session=2E

-=A0=A0=A0=A0=A0=A0 Role-playing.By assuming roles and acting out =
situations that might=20
occur in the workplace, employees learn how to handle various situations =
before=20
they face them on the job. Role-playing is an excellent training =
technique=20
for many interpersonal skills, such as customer service, interviewing, =
and=20
supervising=2E

-=A0=A0=A0=A0=A0=A0 Participant control.Create a subject menu of what will =
be covered.=20
Ask participants to review it and pick items they want to know more =
about.=20
Call on a participant to identify his or her choice. Cover that topic and =
move=20
on to the next participant=2E

-=A0=A0=A0=A0=A0=A0 Demonstrations.Demonstrate the steps being taught or =
the processes=20
being adopted=2E

-=A0=A0=A0=A0=A0=A0 Other activities=2E

-=A0=A0=A0=A0=A0=A0 Create a personal action plan

-=A0=A0=A0=A0=A0=A0 Paraphrase important or complex points in the lecture

=A0

Outline Of Workshop

Day 1 (9.00am - 5.00pm)

Module 1 & 2=20

Social Media within Digital Marketing =96 The Fundamentals=20

-=A0=A0=A0=A0=A0=A0 Understanding the different styles of marketing =
globally

-=A0=A0=A0=A0=A0=A0 Social media management is one part of overall Digital =
Marketing=2E

-=A0=A0=A0=A0=A0=A0 What is on-line advertising and the optimal digital =
marketing mix to=20
best promote your business?

-=A0=A0=A0=A0=A0=A0 Understanding the role of organic marketing e.g. =
Search and Social=20
Marketing

-=A0=A0=A0=A0=A0=A0 The fundamentals of Customer Relationship Marketing =
(CRM) and how to=20
leverage social

-=A0=A0=A0=A0=A0=A0 CRM to increase long-term customer loyalty and, hence, =
customer life-time=20
value

=A0

Module 3 & 4 :

Social Media Management Deep Dive for different regions and countries=20

-=A0=A0=A0=A0=A0=A0 Operational realities - Understanding the new Social =
Media ecosystem:=20
how to move from scheduled, traditional marketing to the new, =
=93always-on=94 social=20
media world

-=A0=A0=A0=A0=A0=A0 The differing platforms, advantages and best-use =
case-studies:

-=A0=A0=A0=A0=A0=A0 Twitter

-=A0=A0=A0=A0=A0=A0 Instagram

-=A0=A0=A0=A0=A0=A0 Facebook

-=A0=A0=A0=A0=A0=A0 Whatsapp

-=A0=A0=A0=A0=A0=A0 Linked In

-=A0=A0=A0=A0=A0=A0 Pinterest

-=A0=A0=A0=A0=A0=A0 YouTube

-=A0=A0=A0=A0=A0=A0 TIk tok=20

Brainstorming session=20

=A0

Day 2 (9.00am - 5.00pm)

Module 1 :

Creating your Social Media Strategy for the international Market

-=A0=A0=A0=A0=A0=A0 This part of the course will offer delegates a =
framework for devising=20
their own Social Media strategy as well as a long-term content strategy=2E

-=A0=A0=A0=A0=A0=A0 Who are you communicating with and why? Practical =
exercise to discuss=20
the different social media content strategies based on customer =
segmentation

-=A0=A0=A0=A0=A0=A0 What to say=85 and when! How to set the tone of voice, =
the way you will=20
deliver your messages, based on who you are interacting with and which =
region=20
you are interacting with=20

-=A0=A0=A0=A0=A0=A0 Social media =96 is not one person=85 Who is =
accountable and why? What=20
are the major do=92 and don=92t s. Silos to avoid and how to deal with =
them=2E

=A0

Module 2 & 3 :

Maximizing your brand globally=20

-=A0=A0=A0=A0=A0=A0 Clarify The Brand Message

-=A0=A0=A0=A0=A0=A0 Gather The Assets

-=A0=A0=A0=A0=A0=A0 Create Content Specific To Each Target Market

-=A0=A0=A0=A0=A0=A0 Engage With Your Audience

-=A0=A0=A0=A0=A0=A0 Multilingual Branding

-=A0=A0=A0=A0=A0=A0 Multicultural Branding

-=A0=A0=A0=A0=A0=A0 Establishing Authority

-=A0=A0=A0=A0=A0=A0 Adapting to Changes in Multiple Markets

=A0

Module 4 :

Social Media =96 Driving Customer Retention

-=A0=A0=A0=A0=A0=A0 Social Customer Retention: The key to success =96 =
strategies for turning=20
existing customers into your brand ambassadors through social media

-=A0=A0=A0=A0=A0=A0 Driving Customer Engagement =96 How to use social =
selling to drive revenues

-=A0=A0=A0=A0=A0=A0 Social CRM - How can I help you? This part of the =
session will highlight=20
ways to support customers=20

=A0

ABOUT THE FACILITATOR=20

Angeline=20

Bachelor of Software Engineering=A0 (Hons), University of Staffordshire
Certified Ethical Hacker (CEH)
Computer Hacking Forensic Investigator (CHFI)

=A0

Angeline is an experienced specialist in professional development and =
digital=20
marketing. She has been spearheading a global development company, =
primarily=20
the management consulting wing specializing in providing world class =
professional=20
development, human capital development and social media marketing =
solutions.=20
She was involved with ensuring progressive growth of the business through =
management=20
of its Advisory functions. Currently she is the CEO of a digital =
marketing=20
firm in Malaysia=2E

Her everyday role entails; strategic planning, managing and leading teams =
in=20
diverse roles, sales/marketing/ advisory/ operations management, digital =
marketing,=20
market expansion strategies, business development initiatives, =
competitive=20
& market intelligence, determining pricing strategies and control and =
monitoring=20
of budget/spend of products under the portfolio.=20

Her unique interpretation of online business allows her to travel the =
globe=20
as a speaker, trainer and consultant, working with multiple organisations=2E

=A0

We hope you find it informative and interesting and we look

forward to seeing you soon=2E

Please act fast to grab your favourite training program! Please call =
012-588=20
2175

or email to paris@otc.com.my

=A0

Do forward this email to all your friends and colleagues who might be =
interested=20
to attend these programs

=A0

If you would like to unsubscribe from our email list at any time, please =
simply=20
reply to the e-mail and type

Unsubscribein the subject area. We will remove your name from the list =
and=20
you will not receive any additional e-mail

=A0

Thanks

=A0

Regards

Paris Oo

OTC Training Centre Sdn Bhd
Mobile No. : 012-5882175

Email address: paris@otc.com.my

website:www.otc.com.my

Facebook: www.facebook.com/otcmalaysia

Linkedin =
:https://www.linkedin.com/in/otc-training-centre-sdn-bhd-5311a317a/

Instagram : otctrainingcentre_001

=93Be sure to follow my LinkedIn, Facebook and instagram page, where I =
share=20
breaking news and information=94

We Believe in connecting Knowledge...both for your People & Industry

=A0

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<span=20
style=3D"FONT-SIZE: 12pt; COLOR: #7030a0">Kindly =
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012-588 2175 for more inquiry<?xml:namespace prefix =3D "o" ns =3D=20
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<span=20
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DIGITAL SOCIAL SELLING<o:p></o:p>
This=20
program can be specially tailored and customized to meet your training=20
objectives<o:p></o:p>
<font=20
size=3D3>Kindly find above attached for the full brochure for this=20
programs<o:p></o:p>
We hope=20
you find it informative and interesting and we look forward to seeing you=20
soon<o:p></o:p>
<font=20
size=3D3>(HRDF/SBL Claimable)<o:p></o:p>
<font=20
size=3D3>2 days In House=20
Program&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&n=
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style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
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Learn=20
how to create your social media strategy and a specific framework by which =
to=20
devise it<o:p></o:p>
<span=20
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<span=20
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Analyse=20
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<span=20
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style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
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Discover=20
ways to be able to adapt your social media strategy in in=20
real-time<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
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style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Learn=20
how to set a long-term content strategy, which will be maintained fresh =
with=20
ideas whilst consistent in delivery<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'><o:p>&nbsp;</o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>METHODOLOGY:<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'><o:p></o:p>
<span=20
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style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial; mso-ansi-language: =
EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
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Quizzes.<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; LINE-HEIGHT: 115%; mso-ansi-language: EN-MY'>=20
For long, complicated training, stop periodically to administer brief =
quizzes on=20
information presented to that point. Begin sessions with a prequiz and =
let=20
participants know there will also be a follow-up quiz. Trainees will stay=20
engaged in order to improve their prequiz scores on the final quiz. =
Further this=20
will motivate participants by offering awards to the highest scorers or =
the most=20
improved scores.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial; mso-ansi-language: =
EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Small=20
group discussions. Break=20
the participants down into small groups and give them case studies or =
work=20
situations to discuss or solve. This is a good way for knowledgeable =
veteran=20
employees to pass on their experience to newer =
employees.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial; mso-ansi-language: =
EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Case=20
studies.=20
Adults tend to bring a problem-oriented way of thinking to workplace =
training.=20
Case studies are an excellent way to capitalize on this type of adult =
learning.=20
By analyzing real job-related situations, employees can learn how to =
handle=20
similar situations. They can also see how various elements of a job work=20
together to create problems as well as solutions.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial; mso-ansi-language: =
EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Active=20
summaries.=20
Create small groups and have them choose a leader. Ask them to summarize =
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participants=92=20
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<span=20
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style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial; mso-ansi-language: =
EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Q=20
&amp; A sessions.=20
Informal question-and-answer sessions are most effective with small groups =
and=20
for updating skills rather than teaching new skills. For example, some =
changes=20
in departmental procedure might easily be handled by a short explanation =
by the=20
supervisor, followed by a question-and-answer period and a discussion=20
period.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial; mso-ansi-language: =
EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Question=20
cards.=20
During the lecture, ask participants to write questions on the subject =
matter.=20
Collect them and conduct a quiz/review session.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial; mso-ansi-language: =
EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Role-playing.<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; LINE-HEIGHT: 115%; mso-ansi-language: EN-MY'>=20
By assuming roles and acting out situations that might occur in the =
workplace,=20
employees learn how to handle various situations before they face them on =
the=20
job. Role-playing is an excellent training technique for many =
interpersonal=20
skills, such as customer service, interviewing, and=20
supervising.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial; mso-ansi-language: =
EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Participant=20
control.=20
Create a subject menu of what will be covered. Ask participants to review =
it and=20
pick items they want to know more about. Call on a participant to identify =
his=20
or her choice. Cover that topic and move on to the next=20
participant.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial; mso-ansi-language: =
EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Demonstrations.<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
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Demonstrate the steps being taught or the processes being=20
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<span=20
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style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial; mso-ansi-language: =
EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Other=20
activities.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
LINE-HEIGHT: 115%; mso-fareast-font-family: Arial; mso-ansi-language: =
EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Create=20
a personal action plan<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
LINE-HEIGHT: 105%; mso-fareast-font-family: Arial; mso-ansi-language: =
EN-MY'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Paraphrase=20
important or complex points in the lecture<o:p></o:p>
<span=20
lang=3DEN-MY style=3D"FONT-SIZE: 10pt; mso-ansi-language: EN-MY"><font=20
face=3DCalibri>&nbsp;<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
BACKGROUND: white; COLOR: black; LINE-HEIGHT: 115%; mso-ansi-language: =
EN-MY'>Outline=20
Of Workshop<o:p></o:p>
<div align=3Dcenter>
<table class=3DMsoNormalTable=20
style=3D"BORDER-COLLAPSE: collapse; mso-yfti-tbllook: 1184; =
mso-padding-alt: 0in 0in 0in 0in"=20
cellSpacing=3D0 cellPadding=3D0 border=3D0>
 =20
 <tr=20
 style=3D"HEIGHT: 88.5pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes; =
mso-yfti-lastrow: yes">
 <td=20
 style=3D"BORDER-TOP: windowtext 1pt solid; HEIGHT: 88.5pt; =
BORDER-RIGHT: windowtext 1pt solid; WIDTH: 290.65pt; BORDER-BOTTOM: =
windowtext 1pt solid; PADDING-BOTTOM: 0in; PADDING-TOP: 0in; PADDING-LEFT: =
5.4pt; BORDER-LEFT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; =
BACKGROUND-COLOR: transparent"=20
 vAlign=3Dtop width=3D388>
 <p=20
 style=3D"TEXT-ALIGN: justify; LINE-HEIGHT: 12pt; TEXT-AUTOSPACE: =
ideograph-numeric"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>Day =
1=20
 (9.00am - 5.00pm)<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Module=20
 1 &amp; 2 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0070c0'>Social=20
 Media within Digital Marketing =96 The Fundamentals=20
 <o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Understanding=20
 the different styles of marketing globally<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Social media=20
 management is one part of overall Digital =
Marketing.<o:p></o:p>
 <p=20
 style=3D"MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: ideograph-numeric; =
TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; tab-stops: list =
21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>What =
is=20
 on-line advertising and the optimal digital marketing mix to best =
promote=20
 your business?<o:p></o:p>
 <p=20
 style=3D"MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: ideograph-numeric; =
TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; tab-stops: list =
21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Understanding=20
 the role of organic marketing e.g. Search and Social=20
 Marketing<o:p></o:p>
 <p=20
 style=3D"MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: ideograph-numeric; =
TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; tab-stops: list =
21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>The=20
 fundamentals of Customer Relationship Marketing (CRM) and how to =
leverage=20
 social<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>CRM =
to=20
 increase long-term customer loyalty and, hence, customer life-time=20
 value<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Module=20
 3 &amp; 4 :<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0070c0'>Social=20
 Media Management Deep Dive for different regions and countries=20
 <o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Operational=20
 realities - Understanding the new Social Media ecosystem: how to =
move from=20
 scheduled, traditional marketing to the new, =93always-on=94 social =
media=20
 world<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>The=20
 differing platforms, advantages and best-use=20
 case-studies:<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Twitter<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Instagram<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Facebook<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Whatsapp<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Linked=20
 In<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Pinterest<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>YouTube<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>TIk =
tok=20
 <o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Brainstorming=20
 session <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 115%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 115%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 105%'><o:p>&nbsp;</o:p></td>
 <td=20
 style=3D"BORDER-TOP: windowtext 1pt solid; HEIGHT: 88.5pt; =
BORDER-RIGHT: windowtext 1pt solid; WIDTH: 283.25pt; BORDER-BOTTOM: =
windowtext 1pt solid; PADDING-BOTTOM: 0in; PADDING-TOP: 0in; PADDING-LEFT: =
5.4pt; BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 5.4pt; BACKGROUND-COLOR: =
transparent"=20
 vAlign=3Dtop width=3D378>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 19.7pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -19.7pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>Day =
2=20
 (9.00am - 5.00pm)<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Module=20
 1 :<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0070c0'>Creating=20
 your Social Media Strategy for the international=20
 Market<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>This =
part of=20
 the course will offer delegates a framework for devising their own =
Social=20
 Media strategy as well as a long-term content=20
 strategy.<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>Who =
are you=20
 communicating with and why? Practical exercise to discuss the =
different=20
 social media content strategies based on customer=20
 segmentation<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif'>What =
to say=85=20
 and when! How to set the tone of voice, the way you will deliver =
your=20
 messages, based on who you are interacting with and which region you =
are=20
 interacting with <o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Social media=20
 =96 is not one person=85 Who is accountable and why? What are the =
major do=92=20
 and don=92t s. Silos to avoid and how to deal with=20
 them.<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Module=20
 2 &amp; 3 :<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0070c0'>Maximizing=20
 your brand globally <o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Clarify The=20
 Brand Message<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Gather The=20
 Assets<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Create=20
 Content Specific To Each Target Market<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Engage With=20
 Your Audience<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Multilingual=20
 Branding<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Multicultural=20
 Branding<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Establishing=20
 Authority<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Adapting to=20
 Changes in Multiple Markets<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Module=20
 4 :<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0070c0'>Social=20
 Media =96 Driving Customer Retention<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Social=20
 Customer Retention: The key to success =96 strategies for turning =
existing=20
 customers into your brand ambassadors through social=20
 media<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Driving=20
 Customer Engagement =96 How to use social selling to drive=20
 revenues<o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN-LEFT: 20.9pt; TEXT-AUTOSPACE: =
ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo3; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Social CRM -=20
 How can I help you? This part of the session will highlight ways to=20
 support customers <o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p><span=20
 style=3D"TEXT-DECORATION: =
none">&nbsp;</o:p></td></tr></table></div>
<span=20
lang=3DEN-MY=20
style=3D"BACKGROUND: white; COLOR: black; mso-ansi-language: =
EN-MY"><o:p><font=20
size=3D3 face=3D"Times New Roman">&nbsp;</o:p>
<font=20
size=3D3>ABOUT =
THE=20
FACILITATOR <o:p></o:p>
<font=20
face=3D"Times New Roman">Angeline=20
<o:p></o:p>
Bachelor=20
of Software Engineering&nbsp; (Hons), University of=20
Staffordshire Certified=20
Ethical Hacker (CEH) Computer Hacking Forensic Investigator=20
(CHFI)<o:p></o:p>
<o:p>&nbsp;</o:p>
Angeline=20
is an experienced specialist in professional development and digital =
marketing.=20
She has been spearheading a global development company, primarily the =
management=20
consulting wing specializing in providing world class professional =
development,=20
human capital development and social media marketing solutions. She was =
involved=20
with ensuring progressive growth of the business through management of =
its=20
Advisory functions. Currently she is the CEO of a digital marketing firm =
in=20
Malaysia.<o:p></o:p>
Her=20
everyday role entails; strategic planning, managing and leading teams in =
diverse=20
roles, sales/marketing/ advisory/ operations management, digital =
marketing,=20
market expansion strategies, business development initiatives, competitive =
&amp;=20
market intelligence, determining pricing strategies and control and =
monitoring=20
of budget/spend of products under the portfolio. <o:p></o:p>
Her=20
unique interpretation of online business allows her to travel the globe as =
a=20
speaker, trainer and consultant, working with multiple=20
organisations.<o:p></o:p>
<o:p>&nbsp;</o:p>
<font=20
size=3D3>We hope you find it informative and interesting and we=20
look<o:p></o:p>
<font=20
size=3D3>forward to seeing you soon.<o:p></o:p>
<font=20
size=3D3>Please act fast to grab your favourite training program! =
Please call=20
012-588 2175<o:p></o:p>
<font=20
size=3D3>or email to <span=20
style=3D"COLOR: =
windowtext"><a>paris@otc.com.my</a><o:p></o:p></fo=
nt>
<o:p><font=20
size=3D3>&nbsp;</o:p>
<font=20
size=3D3>Do forward this email to all your friends and colleagues who =
might be=20
interested to attend these programs<o:p></o:p>
<o:p><font=20
size=3D3>&nbsp;</o:p>
<font=20
size=3D3>If you would like to unsubscribe from our email list at any time, =
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simply reply to the e-mail and type<o:p></o:p>
Unsubscribe<span=20
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receive any additional e-mail<o:p></o:p>
<o:p>&nbsp;</o:p>
<o:p>&nbsp;</o:p>
<o:p>&nbsp;</o:p>
<font=20
size=3D3>Thanks<o:p></o:p>
<o:p><font=20
size=3D3 face=3DCalibri>&nbsp;</o:p>
<font=20
size=3D3>Regards<o:p></o:p>
Paris=20
Oo<o:p></o:p>
<span=20
style=3D"COLOR: black">OTC Training Centre Sdn Bhd Mobile No. : =
012-588<span=20
lang=3DEN-GB style=3D"mso-ansi-language: EN-GB"> <span=20
style=3D"COLOR: black">2175<o:p></o:p>
Email address: <a>paris@otc.com.my</a><o:p></o:p>
<font=20
size=3D3><font=20
face=3DCalibri>website:www.otc.com.my<o:p></o:p>
<span=20
lang=3DEN-GB style=3D"COLOR: black; mso-ansi-language: EN-GB">Facebook: =
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style=3D"COLOR: black"><a href=3D"http://www.facebook.com/otcmalaysia"=20
target=3D_blank>www.facebook.com/otcmalaysia</a><o:p></o:p></fo=
nt>
Linkedin :<span=20
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#4472c4'>=20
<a=20
href=3D"https://www.linkedin.com/in/otc-training-centre-sdn-bhd-5311a317a/"=
><span=20
style=3D"COLOR: =
blue">https://www.linkedin.com/in/otc-training-centre-sdn-bhd-5311a317a/</s=
pan></a><span=20
lang=3DEN-MY style=3D"mso-ansi-language: EN-MY"><o:p></o:p>
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=93Be=20
sure to follow my LinkedIn, Facebook and instagram page, where I share =
breaking=20
news and information=94<span=20
style=3D"COLOR: black"><o:p></o:p>
<span=20
lang=3DEN-GB style=3D"COLOR: black; mso-ansi-language: EN-GB">We Believe =
in=20
connecting Knowledge...both for your People &amp; =
Industry<span=20
style=3D"FONT-SIZE: 12pt; COLOR: =
black"><o:p></o:p>
<o:p>&nbsp;</o:p>
<o:p><font=20
size=3D3>&nbsp;</o:p>
<o:p>&nbsp;</o:p>

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