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From: "allp@otcmarketing.com.my" <allp@otcmarketing.com.my>
To: "Sir/Madam," <allp@otcmarketing.com.my>
Subject: =?windows-1252?Q?LIVE_ONLINE_PROGRAM_-_Content_Marketing_and_Designing_(18-21_Jan_2021)?=
Date: Mon, 7 Dec 2020 10:29:20 +0800
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Kindly contact 012-588 2175 for more inquiry

LIVE ONLINE PROGRAM

Content Marketing and Designing

Venue : Online Training (Via Zoom)=A0=A0 =
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0(HRDF/SBL =
Claimable)

Date : 18 Jan2021 (Mon)=A0 |=A0 9am - 1pm=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 =
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0By Angeline

19 Jan 2021 (Tue)=A0 |=A0 9am - =
1pm=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 =
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 =A0=2E

20 Jan 2021 (Wed)=A0 |=A0 9am - 1pm=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 =
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 =A0=2E

21 Jan 2021 (Thu)=A0 |=A0 9am - 1pm=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 =
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 =A0=2E

=A0

OVERVIEW

Brands are increasingly turning to content driven marketing strategies to =
gain=20
marketplace attention and Increase customer engagement in a multi-channel =
environment.=20
For your marketing to be effective, you will need to provide content =
that's=20
useful to your customers and that advances your business objectives in a =
measurable=20
way. It is also vital to create high engagement by building and =
maintaining=20
a community around your content=2E

The discipline of content marketing provides the framework for ensuring =
that=20
your content delivers on these essential requirements across all relevant =
traditional=20
and digital platforms. In addition to covering the basic principles of =
content=20
marketing, this 2-day course seeks to address the challenges of marketers =
in=20
developing a content strategy and help marketers create a realistic and =
sustainable=20
content plan=2E

=A0

OBJECTIVES

-=A0=A0=A0=A0=A0=A0 Understand the basic principles of content marketing =
and how it fits=20
into the overall marketing mix

-=A0=A0=A0=A0=A0=A0 Understand the shift in approach from interruptive =
advertising to branded=20
content

-=A0=A0=A0=A0=A0=A0 Learn to research and understand your audience, and =
create compelling=20
content to the right target audience at the right time and place

-=A0=A0=A0=A0=A0=A0 Understand the customer decision journey and context =
to infuse the=20
right content

-=A0=A0=A0=A0=A0=A0 Use world-class frameworks to create your content =
strategy and plans

-=A0=A0=A0=A0=A0=A0 Learn how to measure the success of your content =
marketing plans

=A0

WHO SHOULD ATTEND

VPs and Marketing directors, PR directors, Marcom directors, social media =
managers,=20
community managers, bloggers, digital marketing executives, PR =
executives,=20
account managers, account executives, and anybody who needs to use social =
media=20
to attract customers and prospects, cultivate leads, deepen customer =
relationships,=20
increase brand awareness, improve public perception and drive sales=2E

=A0

OUTLINE OF WORKSHOP

=A0

Module 1:=20

Introduction to Content Marketing

-=A0=A0=A0=A0=A0=A0 Understanding Content Marketing

-=A0=A0=A0=A0=A0=A0 The role of content marketing in a multi-channel =
marketing world

-=A0=A0=A0=A0=A0=A0 The shift from selling to educating and entertaining =
=96 content as marketing

-=A0=A0=A0=A0=A0=A0 Content in relation to marketing: people, product, =
pricing, promotion,=20
place, packaging

=A0

Module 2:

Business Objectives and User-Centred Content

-=A0=A0=A0=A0=A0=A0 Understanding your business objectives for content =
marketing

-=A0=A0=A0=A0=A0=A0 Researching your audience =96 what are their goals and =
objectives

-=A0=A0=A0=A0=A0=A0 Identifying key user journeys and touch points, and =
creating compelling=20
content for your target segments at the right time and right place

-=A0=A0=A0=A0=A0=A0 Case Study: planning a clear business objectives for =
content marketing

=A0

Module 3:

Content marketing for multiple online and traditional channels, devices =
and=20
context

-=A0=A0=A0=A0=A0=A0 Planning an effective content strategy across =
traditional channels,=20
online media, social media and mobile

-=A0=A0=A0=A0=A0=A0 Channel considerations =96 platforms, sizes, formats, =
time of day

-=A0=A0=A0=A0=A0=A0 Integrated marketing approach for distributing content =
across traditional=20
and new digital channels

=A0

Module 4:

Content Marketing Strategy

-=A0=A0=A0=A0=A0=A0 The Content Grid framework and other approaches

-=A0=A0=A0=A0=A0=A0 content marketing (Searchable, Shareable, Sustainable, =
Specialist,=20
Supportive)

-=A0=A0=A0=A0=A0=A0 Planning for content creation, scheduling and =
management

=A0

Module 5 :

The Challenges and Considerations in Content Marketing

-=A0=A0=A0=A0=A0=A0 Your limited resources =96 outsourcing or in-house

-=A0=A0=A0=A0=A0=A0 Planning your content marketing budget

=A0

Module 6 :

Special Content Marketing Topic =96 Social Media and Social Web

-=A0=A0=A0=A0=A0=A0 The impact of social media on marketing and PR

-=A0=A0=A0=A0=A0=A0 Key channels: Facebook, youtube, instagram, tik tok=A0 =
and others

-=A0=A0=A0=A0=A0=A0 Principles for increasing engagement and driving =
results on social=20
media

-=A0=A0=A0=A0=A0=A0 Building the right profile and increasing followers, =
friends and contacts

=A0

Module 7 :

Graphic Designing

-=A0=A0=A0=A0=A0=A0 Topography in design=20

-=A0=A0=A0=A0=A0=A0 Font pairing=20

-=A0=A0=A0=A0=A0=A0 Illustration

-=A0=A0=A0=A0=A0=A0 Photography Design and Advertisement making

-=A0=A0=A0=A0=A0=A0 Photography in design=20

-=A0=A0=A0=A0=A0=A0 Where to find images=20

-=A0=A0=A0=A0=A0=A0 How to create an advertisement=20

-=A0=A0=A0=A0=A0=A0 Visual communication method=2E

-=A0=A0=A0=A0=A0=A0 Effective layout=20

-=A0=A0=A0=A0=A0=A0 Characteristics of strong design

=A0

Module 8

Social media , web page and advertisement designing

-=A0=A0=A0=A0=A0=A0 Motion graphics,=20

-=A0=A0=A0=A0=A0=A0 Editorials

-=A0=A0=A0=A0=A0=A0 Simple designs like a business card or a web page for =
a business=2E

-=A0=A0=A0=A0=A0=A0 Color theory and how it applies to the world around =
us, from products=20
and art to branding and advertising=2E

-=A0=A0=A0=A0=A0=A0 design and branding, and the way that you or your =
company can use these=20
ideas to get in the eyes of more people=2E

=A0

** Digital Certificate of attendance will be awarded for those who =
completed=20
the course

=A0

ABOUT THE FACILITATOR=20

=A0

Angeline=20

Bachelor of Software Engineering (Hons), University of Staffordshire
Certified Ethical Hacker (CEH)
Computer Hacking Forensic Investigator (CHFI)

=A0

Angeline is an experienced specialist in professional development and =
digital=20
marketing. She has been spearheading a global development company, =
primarily=20
the management consulting wing specializing in providing world class =
professional=20
development, human capital development and social media marketing =
solutions.=20
She was involved with ensuring progressive growth of the business through =
management=20
of its Advisory functions. Currently she is the CEO of a digital =
marketing=20
firm in Malaysia=2E

Her everyday role entails; strategic planning, managing and leading teams =
in=20
diverse roles, sales/marketing/ advisory/ operations management, digital =
marketing,=20
market expansion strategies, business development initiatives, =
competitive=20
& market intelligence, determining pricing strategies and control and =
monitoring=20
of budget/spend of products under the portfolio.=20

Her unique interpretation of online business allows her to travel the =
globe=20
as a speaker, trainer and consultant, working with multiple organisations=2E

=A0

(HRDF/SBL Claimable)

=A0

EARLY BIRD Fee  =20

NORMAL FEE

Registration before

11 Jan 2021  =20

RM 890.00/pax  =20

Registration after

11=A0Jan 2021  =20

RM 940.00/pax

Group Registration: Register 3 participants from the same organization, =
the=20
4th participant is FREE.=20
(Buy 3 Get 1 Free) if Register before 11 Jan 2021. Please act fast to =
grab=20
your favorite training program!
        =20

=A0

Kindly find above attached for the full brochure for this programs=2E

We hope you find it informative and interesting and we look

forward to seeing you soon=2E

Please act fast to grab your favorite training program! Pleasecall =
012-588=20
2175

or email to paris@otc.com.my

=A0

Do forward this email to all your friends and colleagues who might be =
interested=20
to attend these programs

=A0

If you would like to unsubscribe from our email list at any time, please =
simply=20
reply to the e-mail and type Unsubscribe

in the subject area. We will remove your name from the list and you will =
not=20
receive any additional e-mail

=A0

Thanks

=A0

Regards

Paris Oo

OTC Training Centre Sdn Bhd
Mobile No. : 012-5882175

Email address: paris@otc.com.my

website:www.otc.com.my

Facebook: www.facebook.com/otcmalaysia

Linkedin =
:https://www.linkedin.com/in/otc-training-centre-sdn-bhd-5311a317a/

Instagram : otctrainingcentre_001

=93Be sure to follow my LinkedIn, Facebook and instagram page, where I =
share=20
breaking news and information=94

We Believe in connecting Knowledge...both for your People & Industry

=A0

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<span=20
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Marketing and Designing<o:p></o:p>
Venue=20
: Online Training (Via Zoom)&nbsp;&nbsp; <span=20
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: 18 Jan 2021 (Mon)&nbsp; |&nbsp; =
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Angeline<o:p></o:p>
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Jan 2021=20
(Tue)&nbsp; |&nbsp; 9am - 1pm<span=20
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<span=20
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lang=3DEN-MY=20
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EN-MY"><o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>Brands=20
are increasingly turning to content driven marketing strategies to gain=20
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environment. For your marketing to be effective, you will need to provide=20
content that's useful to your customers and that advances your business=20
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by=20
building and maintaining a community around your =
content.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>The=20
discipline of content marketing provides the framework for ensuring that =
your=20
content delivers on these essential requirements across all relevant =
traditional=20
and digital platforms. In addition to covering the basic principles of =
content=20
marketing, this 2-day course seeks to address the challenges of marketers =
in=20
developing a content strategy and help marketers create a realistic and=20
sustainable content plan.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'><o:p>&nbsp;</o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>OBJECTIVES<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 14pt; mso-ansi-language: =
EN-MY"><o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; LINE-HEIGHT: =
110%; mso-ansi-language: EN-MY; mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Understand=20
the basic principles of content marketing and how it fits into the =
overall=20
marketing mix<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; LINE-HEIGHT: =
110%; mso-ansi-language: EN-MY; mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Understand=20
the shift in approach from interruptive advertising to branded=20
content<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; LINE-HEIGHT: =
110%; mso-ansi-language: EN-MY; mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Learn=20
to research and understand your audience, and create compelling content to =
the=20
right target audience at the right time and place<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; LINE-HEIGHT: =
110%; mso-ansi-language: EN-MY; mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Understand=20
the customer decision journey and context to infuse the right=20
content<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; LINE-HEIGHT: =
110%; mso-ansi-language: EN-MY; mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Use=20
world-class frameworks to create your content strategy and=20
plans<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; LINE-HEIGHT: =
110%; mso-ansi-language: EN-MY; mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Learn=20
how to measure the success of your content marketing =
plans<o:p></o:p>
<o:p>&nbsp;</o:p>
<font=20
face=3D"Times New Roman">WHO =
SHOULD=20
ATTEND<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>VPs=20
and Marketing directors, PR directors, Marcom directors, social media =
managers,=20
community managers, bloggers, digital marketing executives, PR =
executives,=20
account managers, account executives, and anybody who needs to use social =
media=20
to attract customers and prospects, cultivate leads, deepen customer=20
relationships, increase brand awareness, improve public perception and =
drive=20
sales.<o:p></o:p>
<o:p>&nbsp;</o:p>
<o:p>&nbsp;</o:p>
OUTLINE=20
OF WORKSHOP<o:p></o:p>
<o:p>&nbsp;</o:p>
<div align=3Dcenter>
<table class=3DMsoNormalTable=20
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 =20
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yes">
 <td=20
 style=3D"BORDER-TOP: windowtext 1pt solid; BORDER-RIGHT: windowtext =
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 vAlign=3Dtop width=3D702>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Module=20
 1: <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc; LINE-HEIGHT: 125%'>Introduction=20
 to Content Marketing<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc; LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Understanding=20
 Content Marketing<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>The=20
 role of content marketing in a multi-channel marketing =
world<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>The=20
 shift from selling to educating and entertaining =96 content as=20
 marketing<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Content=20
 in relation to marketing: people<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #393637; LINE-HEIGHT: 125%'>,=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>product,=20
 pricing, promotion, place, packaging<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'><o:p>&nbsp;</o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Module=20
 2:<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc; LINE-HEIGHT: 125%'>Business=20
 Objectives and User-Centred Content<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc; LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Understanding=20
 your business objectives for content marketing<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Researching=20
 your audience =96 what are their goals and objectives<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Identifying=20
 key user journeys and touch points, and creating compelling content =
for=20
 your target segments at the right time and right place<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Case=20
 Study: planning a clear business objectives for content=20
 marketing<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'>Module=20
 3:<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc; LINE-HEIGHT: 125%'>Content=20
 marketing for multiple online and traditional channels, devices and=20
 context<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #393637; LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Planning=20
 an effective content strategy across traditional channels, online =
media,=20
 social media and mobile<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Channel=20
 considerations =96 platforms, sizes, formats, time of =
day<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Integrated=20
 marketing approach for distributing content across traditional and =
new=20
 digital channels<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'><o:p>&nbsp;</o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'>Module=20
 4:<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc; LINE-HEIGHT: 125%'>Content=20
 Marketing Strategy<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc; LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>The=20
 Content Grid framework and other approaches<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>content=20
 marketing (Searchable, Shareable, Sustainable, Specialist,=20
 Supportive)<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Planning=20
 for content creation, scheduling and management<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'><o:p>&nbsp;</o:p></td>
 <td=20
 style=3D"BORDER-TOP: windowtext 1pt solid; BORDER-RIGHT: windowtext =
1pt solid; WIDTH: 505.65pt; BORDER-BOTTOM: windowtext 1pt solid; =
PADDING-BOTTOM: 0in; PADDING-TOP: 0in; PADDING-LEFT: 5.4pt; BORDER-LEFT: =
#f0f0f0; PADDING-RIGHT: 5.4pt; BACKGROUND-COLOR: transparent"=20
 vAlign=3Dtop width=3D674>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Module=20
 5 :<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc; LINE-HEIGHT: 125%'>The=20
 Challenges and Considerations in Content Marketing<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc; LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Your=20
 limited resources =96 outsourcing or in-house<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
#393637; LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Planning=20
 your content <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #393637; LINE-HEIGHT: 125%'>marketing=20
 budget<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #373737; LINE-HEIGHT: 125%'>&nbsp;<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Module=20
 6 :<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc; LINE-HEIGHT: 125%'>Special=20
 Content Marketing Topic =96 Social Media and Social =
Web<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #393637; LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>The=20
 impact of social media on marketing and PR<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Key=20
 channels: Facebook, youtube, instagram, tik tok&nbsp; and=20
 others<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Principles=20
 for increasing engagement and driving results on social =
media<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
#393637; LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Building=20
 the right profile and increasing <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #393637; LINE-HEIGHT: 125%'>followers,=20
 friends and contacts<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Module=20
 7 :<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc; LINE-HEIGHT: 125%'>Graphic=20
 Designing<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Topography=20
 in design <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Font=20
 pairing <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Illustration<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <p=20
 style=3D"TEXT-ALIGN: justify; MARGIN: 5pt 0in 1pt 20.9pt; =
LINE-HEIGHT: 125%; TEXT-INDENT: -20.9pt; mso-list: l1 level1 lfo8; =
tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Photography=20
 Design and Advertisement making<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Photography=20
 in design <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Where=20
 to find images <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>How=20
 to create an advertisement <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Visual=20
 communication method.<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Effective=20
 layout <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Characteristics=20
 of strong design<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Module=20
 8<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0033cc; LINE-HEIGHT: 125%'>Social=20
 media , web page and advertisement designing<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Motion=20
 graphics, <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Editorials<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Simple=20
 designs like a business card or a web page for a =
business.<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>Color=20
 theory and how it applies to the world around us, from products and =
art to=20
 branding and advertising.<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
LINE-HEIGHT: 125%; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black; LINE-HEIGHT: 125%'>design=20
 and branding, and the way that you or your company can use these =
ideas to=20
 get in the eyes of more people.<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 125%'><o:p></o:p></td></tr></table></div>
<o:p>&nbsp;</o:p>
**=20
Digital Certificate of attendance will be awarded for those who completed =
the=20
course<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D"BACKGROUND: white; COLOR: black; mso-ansi-language: =
EN-MY"><o:p><font=20
size=3D3 face=3D"Times New Roman">&nbsp;</o:p>
<font=20
size=3D3>ABOUT =
THE=20
FACILITATOR <o:p></o:p>
&nbsp;<o:p></o:p>
Angeline=20
<o:p></o:p>
Bachelor=20
of Software Engineering (Hons), University of=20
Staffordshire Certified=20
Ethical Hacker (CEH) Computer Hacking Forensic Investigator=20
(CHFI)<o:p></o:p>
<o:p><font=20
face=3DCalibri>&nbsp;</o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; LINE-HEIGHT: 110%; mso-ansi-language: EN-MY'>Angeline=20
is an experienced specialist in professional development and digital =
marketing.=20
She has been spearheading a global development company, primarily the =
management=20
consulting wing specializing in providing world class professional =
development,=20
human capital development and social media marketing solutions. She was =
involved=20
with ensuring progressive growth of the business through management of =
its=20
Advisory functions. Currently she is the CEO of a digital marketing firm =
in=20
Malaysia.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; LINE-HEIGHT: 110%; mso-ansi-language: EN-MY'>Her=20
everyday role entails; strategic planning, managing and leading teams in =
diverse=20
roles, sales/marketing/ advisory/ operations management, digital =
marketing,=20
market expansion strategies, business development initiatives, competitive =
&amp;=20
market intelligence, determining pricing strategies and control and =
monitoring=20
of budget/spend of products under the portfolio. <o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; LINE-HEIGHT: 110%; mso-ansi-language: EN-MY'>Her=20
unique interpretation of online business allows her to travel the globe as =
a=20
speaker, trainer and consultant, working with multiple=20
organisations.<o:p></o:p>
<o:p>&nbsp;</o:p>
(HRDF/SBL=20
Claimable)<o:p></o:p>
<o:p>&nbsp;</o:p>
<div align=3Dcenter>
<table class=3DMsoNormalTable=20
style=3D"WIDTH: 506.15pt; BORDER-COLLAPSE: collapse; mso-yfti-tbllook: =
1184; mso-padding-alt: 0in 0in 0in 0in"=20
cellSpacing=3D0 cellPadding=3D0 width=3D675 border=3D0>
 =20
 <tr style=3D"HEIGHT: 16pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes">
 <td=20
 style=3D"BORDER-TOP: #a6a6a6 1pt solid; HEIGHT: 16pt; BORDER-RIGHT: =
#bebebe 1pt solid; WIDTH: 266.35pt; BACKGROUND: #ceddea; BORDER-BOTTOM: =
#a6a6a6 1pt solid; PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; =
PADDING-LEFT: 2.9pt; BORDER-LEFT: #a6a6a6 1pt solid; PADDING-RIGHT: =
2.9pt"=20
 width=3D355 colSpan=3D2>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
TEXT-TRANSFORM: uppercase; COLOR: black'>EARLY=20
 BIRD Fee<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p></td>
 <td=20
 style=3D"BORDER-TOP: #a6a6a6 1pt solid; HEIGHT: 16pt; BORDER-RIGHT: =
#a6a6a6 1pt solid; WIDTH: 239.8pt; BACKGROUND: #ceddea; BORDER-BOTTOM: =
#a6a6a6 1pt solid; PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; =
PADDING-LEFT: 2.9pt; BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 2.9pt"=20
 width=3D320 colSpan=3D2>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
TEXT-TRANSFORM: uppercase; COLOR: black'>NORMAL=20
 FEE<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p></td></tr>
 <tr style=3D"HEIGHT: 24.2pt; mso-yfti-irow: 1">
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; HEIGHT: 24.2pt; BORDER-RIGHT: #a6a6a6 =
1pt solid; WIDTH: 148.55pt; BORDER-BOTTOM: #a6a6a6 1pt solid; =
PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; PADDING-LEFT: 2.9pt; =
BORDER-LEFT: #a6a6a6 1pt solid; PADDING-RIGHT: 2.9pt; BACKGROUND-COLOR: =
transparent"=20
 width=3D198>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Registration=20
 before<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>11=20
 Jan 2021<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p></td>
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; HEIGHT: 24.2pt; BORDER-RIGHT: #bebebe =
1pt solid; WIDTH: 117.8pt; BORDER-BOTTOM: #a6a6a6 1pt solid; =
PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; PADDING-LEFT: 2.9pt; =
BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 2.9pt; BACKGROUND-COLOR: =
transparent"=20
 width=3D157>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>RM=20
 890.00/pax<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p></td>
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; HEIGHT: 24.2pt; BORDER-RIGHT: #bebebe =
1pt solid; WIDTH: 131.1pt; BORDER-BOTTOM: #a6a6a6 1pt solid; =
PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; PADDING-LEFT: 2.9pt; =
BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 2.9pt; BACKGROUND-COLOR: =
transparent"=20
 width=3D175>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Registration=20
 after<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>11&nbsp;Jan=20
 2021<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p></td>
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; HEIGHT: 24.2pt; BORDER-RIGHT: #a6a6a6 =
1pt solid; WIDTH: 108.7pt; BORDER-BOTTOM: #a6a6a6 1pt solid; =
PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; PADDING-LEFT: 2.9pt; =
BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 2.9pt; BACKGROUND-COLOR: =
transparent"=20
 width=3D145>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>RM=20
 940.00/pax<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p></td></tr>
 <tr style=3D"HEIGHT: 30.55pt; mso-yfti-irow: 2">
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; HEIGHT: 30.55pt; BORDER-RIGHT: #a6a6a6 =
1pt solid; WIDTH: 506.15pt; BORDER-BOTTOM: #a6a6a6 1pt solid; =
PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; PADDING-LEFT: 2.9pt; =
BORDER-LEFT: #a6a6a6 1pt solid; PADDING-RIGHT: 2.9pt; BACKGROUND-COLOR: =
transparent"=20
 width=3D675 colSpan=3D4>
 <span=20
 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: =
#c00000'>Group=20
 Registration: <span=20
 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: =
black'>Register 3=20
 participants from the same organization, the 4th participant is =
FREE.=20
 (Buy 3 Get 1 Free) if <span=20
 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: red'>Register =
before=20
 11 Jan 2021.<span=20
 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: black'> Please =
act=20
 fast to grab your favorite training program!<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
LINE-HEIGHT: 110%'><o:p></o:p></td></tr>
 <tr style=3D"mso-yfti-irow: 3; mso-yfti-lastrow: yes">
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; BORDER-RIGHT: #f0f0f0; WIDTH: 148.5pt; =
BORDER-BOTTOM: #f0f0f0; PADDING-BOTTOM: 0in; PADDING-TOP: 0in; =
PADDING-LEFT: 0in; BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 0in; =
BACKGROUND-COLOR: transparent"=20
 width=3D198></td>
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; BORDER-RIGHT: #f0f0f0; WIDTH: 117.75pt; =
BORDER-BOTTOM: #f0f0f0; PADDING-BOTTOM: 0in; PADDING-TOP: 0in; =
PADDING-LEFT: 0in; BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 0in; =
BACKGROUND-COLOR: transparent"=20
 width=3D157></td>
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; BORDER-RIGHT: #f0f0f0; WIDTH: 131.25pt; =
BORDER-BOTTOM: #f0f0f0; PADDING-BOTTOM: 0in; PADDING-TOP: 0in; =
PADDING-LEFT: 0in; BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 0in; =
BACKGROUND-COLOR: transparent"=20
 width=3D175></td>
 <td=20
 style=3D"BORDER-TOP: #f0f0f0; BORDER-RIGHT: #f0f0f0; WIDTH: 108.75pt; =
BORDER-BOTTOM: #f0f0f0; PADDING-BOTTOM: 0in; PADDING-TOP: 0in; =
PADDING-LEFT: 0in; BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 0in; =
BACKGROUND-COLOR: transparent"=20
 width=3D145></td></tr></table></div>
<o:p>&nbsp;</o:p>
Kindly=20
find above attached for the full brochure for this=20
programs.<o:p></o:p>
We=20
hope you find it informative and interesting and we=20
look<o:p></o:p>
forward=20
to seeing you soon.<o:p></o:p>
Please=20
act fast to grab your favorite training program! Please call =
012-588=20
2175<o:p></o:p>
or=20
email to <a><font=20
size=3D3>paris@otc.com.my</a><o:p></o:p>
<o:p><font=20
size=3D3>&nbsp;</o:p>
Do=20
forward this email to all your friends and colleagues who might be =
interested to=20
attend these programs=20
<o:p></o:p>
<o:p>&nbsp;</o:p>
<o:p><span=20
style=3D"TEXT-DECORATION: none">&nbsp;</o:p>
If=20
you would like to unsubscribe from our email list at any time, please =
simply=20
reply to the e-mail and type Unsubscribe <o:p></o:p>
in=20
the subject area. We will remove your name from the list and you will not=20
receive any additional e-mail<o:p></o:p>
<o:p>&nbsp;</o:p>
<font=20
size=3D3>Thanks<o:p></o:p>
<span=20
style=3D"COLOR: black"><o:p>&nbsp;</o:p>
<font=20
size=3D3>Regards<o:p></o:p>
<font=20
face=3DCalibri>Paris Oo<span=20
style=3D"COLOR: black"><o:p></o:p>
<font=20
face=3DCalibri>OTC Training Centre Sdn=20
Bhd Mobile No. : =
012-588<span=20
lang=3DEN-GB style=3D"mso-ansi-language: EN-GB">=20
2175<o:p></o:p>
<font=20
size=3D3 face=3DCalibri>Email address: <a>paris@otc.com.my</a><span=20
style=3D"COLOR: black"><o:p></o:p>
<font=20
size=3D3><font=20
face=3DCalibri>website:www.otc.com.my<o:p></o:p>
Facebook: <a=20
href=3D"http://www.facebook.com/otcmalaysia" target=3D_blank>www.facebook.com/otcmalaysia</a><span=20
style=3D"COLOR: black"><o:p></o:p>
<font=20
size=3D3 face=3DCalibri>Linkedin :<span=20
style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
#4472c4'>=20
<a=20
href=3D"https://www.linkedin.com/in/otc-training-centre-sdn-bhd-5311a317a/"=
><span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Arial",sans-serif; COLOR: blue; =
mso-ansi-language: =
EN-MY'>https://www.linkedin.com/in/otc-training-centre-sdn-bhd-5311a317a/</=
span></a><span=20
lang=3DEN-MY style=3D"mso-ansi-language: EN-MY"><o:p></o:p>
<font=20
size=3D3>Instagram : <span=20
style=3D"COLOR: blue">otctrainingcentre_001<span=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black'><o:p></o:p>
=93Be=20
sure to follow my LinkedIn, Facebook and instagram page, where I share =
breaking=20
news and information=94<span=20
style=3D"COLOR: black"><o:p></o:p>
<font=20
size=3D3>We=20
Believe in connecting Knowledge...both for your People &amp;=20
Industry<span=20
style=3D"FONT-SIZE: 12pt; COLOR: =
black"><o:p></o:p>
<o:p>&nbsp;</o:p>
<o:p><font=20
size=3D3>&nbsp;</o:p>
<o:p>&nbsp;</o:p>

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