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From: "paris@powerlearnings.com.my" <paris@powerlearnings.com.my>
To: "Sir/Madam," <paris@powerlearnings.com.my>
Date: Thu, 19 Nov 2020 14:25:34 +0800
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Subject: ***SPAM*** =?windows-1252?Q?IN_HOUSE_-Social_Media_Marketing_and_Branding_Development?=

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Kindly contact 012-588 2175 fore more inquiry

=A0

Social Media Marketing and

Branding Development

This program can be specially tailored and customized to meet your =
training=20
objectives

Kindly find above attached for the full brochure for this programs

We hope you find it informative and interesting and we look forward to =
seeing=20
you soon

(HRDF/SBL Claimable)

2 days In House =
Program=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=
=A0=A0=A0=A0=A0=A0 By Angeline

=A0

Introduction:

More than 58% of Malaysians are on Social Media each day and spend an =
average=20
of 2.2 hours a day on all Social Media channels. This is more than double =
the=20
global average of 26% and slightly more than the world average of 2.0 =
hours=20
spent a day. From Facebook, Twitter, LinkedIn and YouTube, to Instagram, =
Pinterest=20
and SnapChat, Social Media networks have dominated our cultural =
landscape.=20
What can businesses and professionals do to tap on to this growing trend? =
How=20
can one leverage on the power of Social to grow a business?=20

How deeply have you thought about your brand? Is it intentional, or just =
an=20
afterthought? What does each component=97your logo, your website, your =
service,=20
and even your culture - say to customers? Advanced branding means =
thinking=20
about what distinguishes your company from the rest, and incorporating it =
into=20
every single touchpoint of the business: design, messaging, marketing and =
PR,=20
and company vision. Learn what branding really is, how it works, and how =
you=20
can build and maintain a more competitive brand

This intensive 2-day Social Media Marketing and branding workshop =
provides=20
a realistic hands-on setting for beginners to embark on a Social Media =
Marketing=20
and branding journey. Peppered with case studies and practical both local =
and=20
international, role-playing scenarios, and hands-on activities, delegates =
will=20
learn how to create, grow, and measure Social Media Marketing campaigns =
and=20
manage their brand. Throughout the course, delegates will also be =
equipped=20
with a rigorous step-by-step process in creating, managing, sustaining =
and=20
measuring their Social Media Marketing and branding efforts=2E

Objective:

-=A0=A0=A0=A0=A0=A0 New to or looking to learn more about the latest =
social media trends

-=A0=A0=A0=A0=A0=A0 Looking for an overview of social media or get to =
grips with the platforms

-=A0=A0=A0=A0=A0=A0 Enhancing your knowledge of the latest trends and =
developments

-=A0=A0=A0=A0=A0=A0 Wanting to learn about best practice

-=A0=A0=A0=A0=A0=A0 Confused about the best platforms for your =
organisation to achieve=20
its goals

-=A0=A0=A0=A0=A0=A0 Already using social media and looking to increase =
your return on investment

-=A0=A0=A0=A0=A0=A0 Looking for tools to optimise your existing social =
media activities

-=A0=A0=A0=A0=A0=A0 Looking to monitor and measure your social media =
efforts

-=A0=A0=A0=A0=A0=A0 Creating a social media marketing plan for your =
business

-=A0=A0=A0=A0=A0=A0 Understanding the impact of the organization=92s =
corporate image on its=20
long-term success,

-=A0=A0=A0=A0=A0=A0 Understanding how the corporate image directly impacts =
the organization=92s=20
ability to build long-term, mutually rewarding relationships with =
customers,

-=A0=A0=A0=A0=A0=A0 Identify the requirements for effective and strong =
corporate branding=2E

=A0

Who Must Attend

-=A0=A0=A0=A0=A0=A0 VPs and Marketing directors, PR directors, Marcom =
directors, social=20
media managers, community managers, bloggers, digital marketing =
executives,=20
PR executives, account managers, account executives, and anybody who =
needs=20
to use social media to attract customers and prospects, cultivate leads, =
deepen=20
customer relationships, increase brand awareness, improve public =
perception=20
and drive sales=2E

=A0

Methodology:=20

-=A0=A0=A0=A0=A0=A0=A0 Quizzes. For long, complicated training, stop =
periodically to administer=20
brief quizzes on information presented to that point. Begin sessions with =
a=20
prequiz and let participants know there will also be a follow-up quiz. =
Trainees=20
will stay engaged in order to improve their prequiz scores on the final =
quiz.=20
Further this will motivate participants by offering awards to the highest =
scorers=20
or the most improved scores=2E

-=A0=A0=A0=A0=A0=A0=A0 Small group discussions. Break the participants =
down into small groups=20
and give them case studies or work situations to discuss or solve. This =
is=20
a good way for knowledgeable veteran employees to pass on their =
experience=20
to newer employees=2E

-=A0=A0=A0=A0=A0=A0=A0 Case studies. Adults tend to bring a =
problem-oriented way of thinking=20
to workplace training. Case studies are an excellent way to capitalize on =
this=20
type of adult learning. By analyzing real job-related situations, =
employees=20
can learn how to handle similar situations. They can also see how various =
elements=20
of a job work together to create problems as well as solutions=2E

-=A0=A0=A0=A0=A0=A0=A0 Active summaries. Create small groups and have them =
choose a leader.=20
Ask them to summarize the lecture=92s major points and have each team =
leader=20
present the summaries to the class. Read aloud a prewritten summary and =
compare=20
this with participants=92 impressions=2E

-=A0=A0=A0=A0=A0=A0=A0 Q & A sessions. Informal question-and-answer =
sessions are most effective=20
with small groups and for updating skills rather than teaching new =
skills.=20
For example, some changes in departmental procedure might easily be =
handled=20
by a short explanation by the supervisor, followed by a =
question-and-answer=20
period and a discussion period=2E

-=A0=A0=A0=A0=A0=A0=A0 Question cards. During the lecture, ask =
participants to write questions=20
on the subject matter. Collect them and conduct a quiz/review session=2E

-=A0=A0=A0=A0=A0=A0=A0 Role-playing. By assuming roles and acting out =
situations that might=20
occur in the workplace, employees learn how to handle various situations =
before=20
they face them on the job. Role-playing is an excellent training =
technique=20
for many interpersonal skills, such as customer service, interviewing, =
and=20
supervising=2E

-=A0=A0=A0=A0=A0=A0=A0 Participant control. Create a subject menu of what =
will be covered.=20
Ask participants to review it and pick items they want to know more =
about.=20
Call on a participant to identify his or her choice. Cover that topic and =
move=20
on to the next participant=2E

-=A0=A0=A0=A0=A0=A0=A0 Demonstrations. Demonstrate the steps being taught =
or the processes=20
being adopted=2E

-=A0=A0=A0=A0=A0=A0=A0 Other activities=2E

A)Create a personal action plan

B)Paraphrase important or complex points in the lecture

=A0

=A0Outline Of Workshop

Day 1: 9.00am - 5.00pm

=A0

Module 1:=20

Understanding Social Media Marketing=20

-=A0=A0=A0=A0=A0=A0 Overview of Social Media Marketing

-=A0=A0=A0=A0=A0=A0 Why use Social Media?

-=A0=A0=A0=A0=A0=A0 How Social Media Marketing Differs from Traditional =
Marketing

-=A0=A0=A0=A0=A0=A0 The power of social proof

=A0

Module 2:

Maximising=A0 Facebook

-=A0=A0=A0=A0=A0=A0 The Benefits of using Facebook Marketing

-=A0=A0=A0=A0=A0=A0 Facebook Content Type Vs. Marketing=A0=A0=A0 objective =
achieved

-=A0=A0=A0=A0=A0=A0 Facebook Content Marketing =
Best=A0=A0=A0=A0=A0=A0=A0=A0=A0 Practices=20

-=A0=A0=A0=A0=A0=A0 Setting a Facebook Content Strategy

-=A0=A0=A0=A0=A0=A0 Moderation & Reputation Management

=A0

Module 3:

Instagram & Linkedin

-=A0=A0=A0=A0=A0=A0 Introduction to Instagram

-=A0=A0=A0=A0=A0=A0 Instagram Best Practices=20

-=A0=A0=A0=A0=A0=A0 Instagram Advertising

-=A0=A0=A0=A0=A0=A0 Best Practices for using LinkedIn

-=A0=A0=A0=A0=A0=A0 Personal & Corporate LinkedIn Pages

-=A0=A0=A0=A0=A0=A0 Advertising On Linked & ad formats

-=A0=A0=A0=A0=A0=A0 Setting your editorial calendar for LinkedIn

-=A0=A0=A0=A0=A0=A0 Hands On LinkedIn Advertising Exercise

=A0

Module 6:

Maximising YouTube

-=A0=A0=A0=A0=A0=A0 The Power of Video Marketing

-=A0=A0=A0=A0=A0=A0 Video Marketing Best Practices

-=A0=A0=A0=A0=A0=A0 YouTube Channel & its Best Practices

-=A0=A0=A0=A0=A0=A0 Ad Formats on YouTube

-=A0=A0=A0=A0=A0=A0 Hands On YouTube Advertising Exercise

=A0

Module 7 :

Pintrest, Slideshare & Tik Tok

-=A0=A0=A0=A0=A0=A0 Introduction to pintrest and slideshare

-=A0=A0=A0=A0=A0=A0 Pintrest and slideshare Best Practices

-=A0=A0=A0=A0=A0=A0 The Content Process

-=A0=A0=A0=A0=A0=A0 Tik Tok content creation=20

-=A0=A0=A0=A0=A0=A0 Get started with tik tok ads=20

-=A0=A0=A0=A0=A0=A0 Tips and examples of tik tok ads =A0

=A0

Day 2: 9.00am - 5.00pm=A0

=A0

Module 8:

The Strategic planning process

-=A0=A0=A0=A0=A0=A0 The Strategic Planning Process

-=A0=A0=A0=A0=A0=A0 Setting Your Vision

-=A0=A0=A0=A0=A0=A0 Situational Analysis

-=A0=A0=A0=A0=A0=A0 Targeting and Segmenting

-=A0=A0=A0=A0=A0=A0 Goals, Objectives, and KPI=92s

-=A0=A0=A0=A0=A0=A0 Strategy and Tactics

-=A0=A0=A0=A0=A0=A0 Planning and Budgeting

-=A0=A0=A0=A0=A0=A0 Monitoring, Measuring, and ROI

=A0

Module 9:

Understanding Brand Management

-=A0=A0=A0=A0=A0=A0 The importance to company value

-=A0=A0=A0=A0=A0=A0 Strategic implications

-=A0=A0=A0=A0=A0=A0 How brands drive growth

=A0

Module 10:

Creating Ultimate Brands

-=A0=A0=A0=A0=A0=A0 Rules for creating Ultimate Brands

-=A0=A0=A0=A0=A0=A0 Consumers=92 perceptions and expectations of added =
value

-=A0=A0=A0=A0=A0=A0 Brands as a risk reducer

=A0

Module 11:

Managing Powerful Brands

-=A0=A0=A0=A0=A0=A0 5 criteria for creating and managing Brand Equity

-=A0=A0=A0=A0=A0=A0 Brand Extension Strategies

-=A0=A0=A0=A0=A0=A0 Creating and maintaining customer loyalty through =
branding

=A0

ABOUT THE FACILITATOR =A0

Angeline=20

Bachelor of Software Engineering=A0 (Hons), University of Staffordshire
CEO & Founder Of A TECH
Certified Ethical Hacker (CEH)
Computer Hacking Forensic Investigator (CHFI)

=A0

Angeline is an experienced specialist in professional development and =
digital=20
marketing. She has been spearheading a global development company, =
primarily=20
the management consulting wing specializing in providing world class =
professional=20
development, human capital development and social media marketing =
solutions.=20
She was involved with ensuring progressive growth of the business through =
management=20
of its Advisory functions. Currently she is the CEO of a digital =
marketing=20
firm in Malaysia=2E

Her everyday role entails; strategic planning, managing and leading teams =
in=20
diverse roles, sales/marketing/ advisory/ operations management, digital =
marketing,=20
market expansion strategies, business development initiatives, =
competitive=20
& market intelligence, determining pricing strategies and control and =
monitoring=20
of budget/spend of products under the portfolio.=20

Her unique interpretation of online business allows her to travel the =
globe=20
as a speaker, trainer and consultant, working with multiple organisations=2E

We hope you find it informative and interesting and we look

forward to seeing you soon=2E

Please act fast to grab your favourite training program! Please call =
012-588=20
2175

=A0

Do forward this email to all your friends and colleagues who might be =
interested=20
to attend these programs

=A0

If you would like to unsubscribe from our email list at any time, please =
simply=20
reply to the e-mail and type

Unsubscribein the subject area. We will remove your name from the list =
and=20
you will not receive any additional e-mail

=A0

Thanks

=A0

Regards
Mobile No. : 012-5882175

=A0

--4c8dd29d554a41d427936b9b001769c7
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<body style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Tahoma, Tahoma">
Kindly=20
contact 012-588 2175 fore more inquiry<?xml:namespace=20
prefix =3D "o" ns =3D "urn:schemas-microsoft-com:office:office"=20
/><o:p></o:p>
<font=20
size=3D3><o:p></o:p>&nbsp;
Social=20
Media Marketing and<o:p></o:p>
Branding=20
Development<o:p></o:p>
This=20
program can be specially tailored and customized to meet your training=20
objectives<o:p></o:p>
<font=20
size=3D3>Kindly find above attached for the full brochure for this=20
programs<o:p></o:p>
We hope=20
you find it informative and interesting and we look forward to seeing you=20
soon<o:p></o:p>
<font=20
size=3D3>(HRDF/SBL Claimable)<o:p></o:p>
<font=20
size=3D3>2 days In House=20
Program&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&n=
bsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp=
;&nbsp;&nbsp;&nbsp;&nbsp;=20
By Angeline<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>&nbsp;<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>Introduction:<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>More=20
than 58% of Malaysians are on Social Media each day and spend an average =
of 2.2=20
hours a day on all Social Media channels. This is more than double the =
global=20
average of 26% and slightly more than the world average of 2.0 hours spent =
a=20
day. From Facebook, Twitter, LinkedIn and YouTube, to Instagram, Pinterest =
and=20
SnapChat, Social Media networks have dominated our cultural landscape. =
What can=20
businesses and professionals do to tap on to this growing trend? How can =
one=20
leverage on the power of Social to grow a business? <o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>How=20
deeply have you thought about your brand? Is it intentional, or just an=20
afterthought? What does each component=97your logo, your website, your =
service,=20
and even your culture - say to customers? Advanced branding means thinking =
about=20
what distinguishes your company from the rest, and incorporating it into =
every=20
single touchpoint of the business: design, messaging, marketing and PR, =
and=20
company vision. Learn what branding really is, how it works, and how you =
can=20
build and maintain a more competitive brand<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>This=20
intensive 2-day Social Media Marketing and branding workshop provides a=20
realistic hands-on setting for beginners to embark on a Social Media =
Marketing=20
and branding journey. Peppered with case studies and practical both local =
and=20
international, role-playing scenarios, and hands-on activities, delegates =
will=20
learn how to create, grow, and measure Social Media Marketing campaigns =
and=20
manage their brand. Throughout the course, delegates will also be equipped =
with=20
a rigorous step-by-step process in creating, managing, sustaining and =
measuring=20
their Social Media Marketing and branding efforts.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>Objective:<o:p></o:p>
<p class=3DMsoNormal=20
style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt 20.9pt; LINE-HEIGHT: =
12pt; TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: =
l0 level1 lfo1; tab-stops: list 21.0pt"><span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
mso-ansi-language: EN-MY; mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
New=20
to or looking to learn more about the latest social media=20
trends<o:p></o:p>
<p class=3DMsoNormal=20
style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt 20.9pt; LINE-HEIGHT: =
12pt; TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: =
l0 level1 lfo1; tab-stops: list 21.0pt"><span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
mso-ansi-language: EN-MY; mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Looking=20
for an overview of social media or get to grips with the=20
platforms<o:p></o:p>
<p class=3DMsoNormal=20
style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt 20.9pt; LINE-HEIGHT: =
12pt; TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: =
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lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
mso-ansi-language: EN-MY; mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Enhancing=20
your knowledge of the latest trends and developments<o:p></o:p>
<p class=3DMsoNormal=20
style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt 20.9pt; LINE-HEIGHT: =
12pt; TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: =
l0 level1 lfo1; tab-stops: list 21.0pt"><span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
mso-ansi-language: EN-MY; mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Wanting=20
to learn about best practice<o:p></o:p>
<p class=3DMsoNormal=20
style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt 20.9pt; LINE-HEIGHT: =
12pt; TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: =
l0 level1 lfo1; tab-stops: list 21.0pt"><span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
mso-ansi-language: EN-MY; mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Confused=20
about the best platforms for your organisation to achieve its=20
goals<o:p></o:p>
<p class=3DMsoNormal=20
style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt 20.9pt; LINE-HEIGHT: =
12pt; TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: =
l0 level1 lfo1; tab-stops: list 21.0pt"><span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
mso-ansi-language: EN-MY; mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Already=20
using social media and looking to increase your return on=20
investment<o:p></o:p>
<p class=3DMsoNormal=20
style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt 20.9pt; LINE-HEIGHT: =
12pt; TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: =
l0 level1 lfo1; tab-stops: list 21.0pt"><span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
mso-ansi-language: EN-MY; mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Looking=20
for tools to optimise your existing social media=20
activities<o:p></o:p>
<p class=3DMsoNormal=20
style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt 20.9pt; LINE-HEIGHT: =
12pt; TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: =
l0 level1 lfo1; tab-stops: list 21.0pt"><span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
mso-ansi-language: EN-MY; mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Looking=20
to monitor and measure your social media efforts<o:p></o:p>
<p class=3DMsoNormal=20
style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt 20.9pt; LINE-HEIGHT: =
12pt; TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: =
l0 level1 lfo1; tab-stops: list 21.0pt"><span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
mso-ansi-language: EN-MY; mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Creating=20
a social media marketing plan for your business<o:p></o:p>
<p class=3DMsoNormal=20
style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt 20.9pt; LINE-HEIGHT: =
12pt; TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: =
l0 level1 lfo1; tab-stops: list 21.0pt"><span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
mso-ansi-language: EN-MY; mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Understanding=20
the impact of the organization=92s corporate image on its long-term=20
success,<o:p></o:p>
<p class=3DMsoNormal=20
style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt 20.9pt; LINE-HEIGHT: =
12pt; TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: =
l0 level1 lfo1; tab-stops: list 21.0pt"><span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
mso-ansi-language: EN-MY; mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Understanding=20
how the corporate image directly impacts the organization=92s ability to =
build=20
long-term, mutually rewarding relationships with=20
customers,<o:p></o:p>
<p class=3DMsoNormal=20
style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt 20.9pt; LINE-HEIGHT: =
12pt; TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: =
l0 level1 lfo1; tab-stops: list 21.0pt"><span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
mso-ansi-language: EN-MY; mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Identify=20
the requirements for effective and strong corporate=20
branding.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; mso-ansi-language: EN-MY'><o:p>&nbsp;</o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; mso-ansi-language: EN-MY'>Who=20
Must Attend<o:p></o:p>
<p class=3DMsoNormal=20
style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0pt 20.9pt; LINE-HEIGHT: =
12pt; TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: =
l0 level1 lfo1; tab-stops: list 21.0pt"><span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: black; =
mso-ansi-language: EN-MY; mso-fareast-font-family: Arial'><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
VPs=20
and Marketing directors, PR directors, Marcom directors, social media =
managers,=20
community managers, bloggers, digital marketing executives, PR =
executives,=20
account managers, account executives, and anybody who needs to use social =
media=20
to attract customers and prospects, cultivate leads, deepen customer=20
relationships, increase brand awareness, improve public perception and =
drive=20
sales.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; mso-ansi-language: EN-MY'><o:p>&nbsp;</o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; mso-ansi-language: EN-MY'>Methodology:=20
<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Symbol; mso-ansi-language: EN-MY; =
mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Quizzes<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>.=20
For long, complicated training, stop periodically to administer brief =
quizzes on=20
information presented to that point. Begin sessions with a prequiz and =
let=20
participants know there will also be a follow-up quiz. Trainees will stay=20
engaged in order to improve their prequiz scores on the final quiz. =
Further this=20
will motivate participants by offering awards to the highest scorers or =
the most=20
improved scores.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Symbol; mso-ansi-language: EN-MY; =
mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Small=20
group discussions.=20
Break the participants down into small groups and give them case studies =
or work=20
situations to discuss or solve. This is a good way for knowledgeable =
veteran=20
employees to pass on their experience to newer =
employees.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Symbol; mso-ansi-language: EN-MY; =
mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Case=20
studies.=20
Adults tend to bring a problem-oriented way of thinking to workplace =
training.=20
Case studies are an excellent way to capitalize on this type of adult =
learning.=20
By analyzing real job-related situations, employees can learn how to =
handle=20
similar situations. They can also see how various elements of a job work=20
together to create problems as well as solutions.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Symbol; mso-ansi-language: EN-MY; =
mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Active=20
summaries.=20
Create small groups and have them choose a leader. Ask them to summarize =
the=20
lecture=92s major points and have each team leader present the summaries =
to the=20
class. Read aloud a prewritten summary and compare this with =
participants=92=20
impressions.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Symbol; mso-ansi-language: EN-MY; =
mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Q=20
&amp; A sessions.=20
Informal question-and-answer sessions are most effective with small groups =
and=20
for updating skills rather than teaching new skills. For example, some =
changes=20
in departmental procedure might easily be handled by a short explanation =
by the=20
supervisor, followed by a question-and-answer period and a discussion=20
period.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Symbol; mso-ansi-language: EN-MY; =
mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Question=20
cards.=20
During the lecture, ask participants to write questions on the subject =
matter.=20
Collect them and conduct a quiz/review session.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Symbol; mso-ansi-language: EN-MY; =
mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Role-playing<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>.=20
By assuming roles and acting out situations that might occur in the =
workplace,=20
employees learn how to handle various situations before they face them on =
the=20
job. Role-playing is an excellent training technique for many =
interpersonal=20
skills, such as customer service, interviewing, and=20
supervising.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Symbol; mso-ansi-language: EN-MY; =
mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Participant=20
control.=20
Create a subject menu of what will be covered. Ask participants to review =
it and=20
pick items they want to know more about. Call on a participant to identify =
his=20
or her choice. Cover that topic and move on to the next=20
participant.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Symbol; mso-ansi-language: EN-MY; =
mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Demonstrations<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>.=20
Demonstrate the steps being taught or the processes being=20
adopted.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D"FONT-SIZE: 12pt; FONT-FAMILY: Symbol; COLOR: #0070c0; =
mso-ansi-language: EN-MY; mso-fareast-font-family: Symbol; =
mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold"><span=20
style=3D"mso-list: Ignore">-<span=20
style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
Other=20
activities.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>A)Create=20
a personal action plan<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'>B)Paraphrase=20
important or complex points in the lecture<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'><o:p>&nbsp;</o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; mso-ansi-language: EN-MY'>&nbsp;<span=20
style=3D"BACKGROUND: white">Outline Of =
Workshop<o:p></o:p>
<div align=3Dcenter>
<table class=3DMsoNormalTable=20
style=3D"BORDER-COLLAPSE: collapse; mso-yfti-tbllook: 1184; =
mso-padding-alt: 0in 0in 0in 0in"=20
cellSpacing=3D0 cellPadding=3D0 border=3D0>
 =20
 <tr style=3D"mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: =
yes">
 <td=20
 style=3D"BORDER-TOP: windowtext 1pt solid; BORDER-RIGHT: windowtext =
1pt solid; WIDTH: 292pt; BORDER-BOTTOM: windowtext 1pt solid; =
PADDING-BOTTOM: 0in; PADDING-TOP: 0in; PADDING-LEFT: 5.4pt; BORDER-LEFT: =
windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BACKGROUND-COLOR: =
transparent"=20
 vAlign=3Dtop width=3D389>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Day=20
 1: 9.00am - 5.00pm<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'><o:p><span=20
 style=3D"TEXT-DECORATION: =
none">&nbsp;</o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0070c0'>Module=20
 1: <o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Understanding=20
 Social Media Marketing <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Overview=20
 of Social Media Marketing<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Why=20
 use Social Media?<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>How=20
 Social Media Marketing Differs from Traditional =
Marketing<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>The=20
 power of social proof<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0070c0'>Module=20
 2:<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Maximising&nbsp;=20
 Facebook<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>The=20
 Benefits of using Facebook Marketing<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Facebook=20
 Content Type Vs. Marketing&nbsp;&nbsp;&nbsp; objective=20
 achieved<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Facebook=20
 Content Marketing=20
 Best&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; =
Practices=20
 <o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Setting=20
 a Facebook Content Strategy<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Moderation=20
 &amp; Reputation Management<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0070c0'>Module=20
 3:<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Instagram=20
 &amp; Linkedin<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Introduction=20
 to Instagram<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Instagram=20
 Best Practices <o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Instagram=20
 Advertising<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Best=20
 Practices for using LinkedIn<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Personal=20
 &amp; Corporate LinkedIn Pages<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Advertising=20
 On Linked &amp; ad formats<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Setting=20
 your editorial calendar for LinkedIn<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Hands=20
 On LinkedIn Advertising Exercise<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0070c0'>Module=20
 6:<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Maximising=20
 YouTube<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>The=20
 Power of Video Marketing<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Video=20
 Marketing Best Practices<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>YouTube=20
 Channel &amp; its Best Practices<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Ad=20
 Formats on YouTube<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Hands=20
 On YouTube Advertising Exercise<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0070c0'>Module=20
 7 :<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Pintrest,=20
 Slideshare &amp; Tik Tok<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Introduction=20
 to pintrest and slideshare<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Pintrest=20
 and slideshare Best Practices<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>The=20
 Content Process<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Tik=20
 Tok content creation <o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Get=20
 started with tik tok ads <o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Tips=20
 and examples of tik tok ads &nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D"BACKGROUND: white"><o:p><font=20
 face=3D"Times New Roman">&nbsp;</o:p></td>
 <td=20
 style=3D"BORDER-TOP: windowtext 1pt solid; BORDER-RIGHT: windowtext =
1pt solid; WIDTH: 273.3pt; BORDER-BOTTOM: windowtext 1pt solid; =
PADDING-BOTTOM: 0in; PADDING-TOP: 0in; PADDING-LEFT: 5.4pt; BORDER-LEFT: =
#f0f0f0; PADDING-RIGHT: 5.4pt; BACKGROUND-COLOR: transparent"=20
 vAlign=3Dtop width=3D364>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Day=20
 2: 9.00am - 5.00pm<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>&nbsp;<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'><o:p>&nbsp;</o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0070c0'>Module=20
 8:<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>The=20
 Strategic planning process<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>The=20
 Strategic Planning Process<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Setting=20
 Your Vision<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Situational=20
 Analysis<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Targeting=20
 and Segmenting<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Goals,=20
 Objectives, and KPI=92s<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Strategy=20
 and Tactics<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Planning=20
 and Budgeting<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Monitoring,=20
 Measuring, and ROI<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0070c0'>Module=20
 9:<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Understanding=20
 Brand Management<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>The=20
 importance to company value<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Strategic=20
 implications<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>How=20
 brands drive growth<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0070c0'>&nbsp;<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0070c0'>Module=20
 10:<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Creating=20
 Ultimate Brands<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Rules=20
 for creating Ultimate Brands<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Consumers=92=20
 perceptions and expectations of added value<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Brands=20
 as a risk reducer<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0070c0'>&nbsp;<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: #0070c0'>Module=20
 11:<o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Managing=20
 Powerful Brands<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>5=20
 criteria for creating and managing Brand Equity<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; COLOR: =
black; mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Brand=20
 Extension Strategies<o:p></o:p>
 <p=20
 style=3D"MARGIN: 0in 21.35pt 0pt 20.9pt; LINE-HEIGHT: 12pt; =
TEXT-AUTOSPACE: ideograph-numeric; TEXT-INDENT: -20.9pt; mso-list: l0 =
level1 lfo1; tab-stops: list 21.0pt"><span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Arial",sans-serif; =
mso-fareast-font-family: Arial'><span=20
 style=3D"mso-list: Ignore">-<span=20
 style=3D'FONT: 7pt "Times New =
Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;=20
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>Creating=20
 and maintaining customer loyalty through branding<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
COLOR: black'>&nbsp;<span=20
 style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New =
Roman",serif'><o:p></o:p>
 <span=20
 style=3D"BACKGROUND: white"><o:p><font=20
 face=3D"Times New =
Roman">&nbsp;</o:p></td></tr></table></div>
<span=20
lang=3DEN-MY style=3D"BACKGROUND: white; mso-ansi-language: =
EN-MY"><o:p>&nbsp;</o:p>
<font=20
size=3D3>ABOUT =
THE=20
FACILITATOR &nbsp;<o:p></o:p>
<font=20
face=3D"Times New Roman">Angeline=20
<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
#44546a; mso-ansi-language: EN-MY'>Bachelor=20
of Software Engineering&nbsp; (Hons), University of=20
Staffordshire CEO=20
&amp; Founder Of A TECH Certified Ethical Hacker (CEH) Computer =
Hacking=20
Forensic Investigator (CHFI)<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; =
mso-ansi-language: EN-MY'><o:p>&nbsp;</o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; mso-ansi-language: EN-MY'>Angeline=20
is an experienced specialist in professional development and digital =
marketing.=20
She has been spearheading a global development company, primarily the =
management=20
consulting wing specializing in providing world class professional =
development,=20
human capital development and social media marketing solutions. She was =
involved=20
with ensuring progressive growth of the business through management of =
its=20
Advisory functions. Currently she is the CEO of a digital marketing firm =
in=20
Malaysia.<o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; mso-ansi-language: EN-MY'>Her=20
everyday role entails; strategic planning, managing and leading teams in =
diverse=20
roles, sales/marketing/ advisory/ operations management, digital =
marketing,=20
market expansion strategies, business development initiatives, competitive =
&amp;=20
market intelligence, determining pricing strategies and control and =
monitoring=20
of budget/spend of products under the portfolio. <o:p></o:p>
<span=20
lang=3DEN-MY=20
style=3D'FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: =
black; mso-ansi-language: EN-MY'>Her=20
unique interpretation of online business allows her to travel the globe as =
a=20
speaker, trainer and consultant, working with multiple=20
organisations.=20
<o:p></o:p>
<font=20
size=3D3>We hope you find it informative and interesting and we=20
look<o:p></o:p>
<font=20
size=3D3>forward to seeing you soon.<o:p></o:p>
<font=20
size=3D3>Please act fast to grab your favourite training program! =
Please call=20
012-588 2175<o:p></o:p>
<o:p></o:p>&nbsp;
<o:p><font=20
size=3D3>&nbsp;</o:p>
<font=20
size=3D3>Do forward this email to all your friends and colleagues who =
might be=20
interested to attend these programs<o:p></o:p>
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size=3D3>&nbsp;</o:p>
<font=20
size=3D3>If you would like to unsubscribe from our email list at any time, =
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simply reply to the e-mail and type<o:p></o:p>
Unsubscribe<span=20
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in the subject area. We will remove your name from the list and you will =
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receive any additional e-mail<o:p></o:p>
<o:p>&nbsp;</o:p>
<o:p>&nbsp;</o:p>
<font=20
size=3D3>Thanks<o:p></o:p>
<span=20
style=3D"COLOR: black"><o:p>&nbsp;</o:p>
<font=20
size=3D3>Regards<font=20
face=3DCalibri> Mobile No. : =
012-5882<span=20
lang=3DEN-GB style=3D"mso-ansi-language: EN-GB">175<span=20
style=3D"COLOR: black"><o:p></o:p>
<font=20
size=3D3><span=20
style=3D"FONT-SIZE: 12pt; COLOR: =
black"><o:p></o:p>&nbsp;
<o:p>&nbsp;</o:p>
<o:p>&nbsp;</o:p>
<span=20
style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: black'><o:p><font=20
size=3D3>&nbsp;</o:p>
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