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Date: Mon, 2 Nov 2020 04:59:46 +0000
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If you can't view this newsletter=2C please click here (https://mailchi.mp=
/2b71db1b68cf/learn-how-to-safeguard-your-business-while-enabling-remote-w=
orking-397577?e=3D500d5e5061)
http://bit.ly/starcisco
Building a stronger foundation for cybersecurity is doing a better job edu=
cating and building employee awareness. (https://www.thestar.com.my/busine=
ss/business-news/2020/11/02/ciscos-small-business-solutions-high-on-value)

Click to read more from The Star Online!
Dear Sir / Madam=2C
Many have realised that technology is a must have - to stay competitive=2C=
 resilient=2C and relevant but an apparent global trend has been the rise=
 of flexible and hybrid workplace=2C where the boundaries between work and=
 the office have been blurred indefinitely. As a result=2C companies are p=
lacing a higher priority on cybersecurity to support this hybrid environme=
nt=2C in which 85% of companies believe that cybersecurity is now extremel=
y or more important than before=2C according to the Global Future of Secur=
e Remote Work (https://www.cisco.com/c/en/us/products/security/future-secu=
re-remote-work-report.html) .

Although digital transformation is aggressively advocated=2C it also bring=
s immense pressure=2C especially for small to medium-sized businesses (SMB=
s)=2C as they may face problems in rightsizing technology investment to dr=
ive growth. This may mean investing in too much too soon=2C or not investi=
ng enough into the right solutions. This is coupled with the fact that the=
re is no =E2=80=98one-size-fits all=E2=80=99 solution or digital transform=
ation roadmap that works exactly the same for every business - leading SMB=
s to feel confused=2C reserved and uncertain about investing into more tec=
hnology.

With the limited budgets of smaller businesses=2C IT systems can be comple=
x and costly to maintain. Hence=2C leaders should first define their digit=
al transformation objective and develop a roadmap that will assist them to=
 achieve that goal. Now more than ever=2C SMBs need to be agile when digit=
ising their business models to support new ways of doing business in the n=
ew reality=2C optimize their customer experiences and differentiate themse=
lves to remain resilient.

Companies must learn to embrace a culture of experimentation=2C creating a=
 space for their employees to try things without going through an exhausti=
ve ROI exercise and fighting for dollars. Simultaneously=2C leaders should=
 encourage and empower their teams towards a =E2=80=98try and fail=E2=80=
=99 before =E2=80=98try and succeed=E2=80=99 mentality in embracing a tech=
nological and digital transformation shift.

WHO SHOULD ATTEND? The free live webinar will be beneficial for business o=
wners=2C IT leaders as well as any level of the workforce who are impacted=
 by the rapidly changing business environment=2C brought about by the pand=
emic.

Cisco aims to cultivate and provide SMBs access to the same best-in-class=
 technology innovation similarly used by corporates; but also ensuring tha=
t it is best fitted for their business=2C balancing it with simplicity and=
 usability. Join us on Thursday=2C 5 November=2C at 8:30pm as Aseem Javed=
 shares how you can effectively enable remote working while ensuring that=
 businesses are protected against cybersecurity threats - along with Cisco=
=E2=80=99s portfolio and approach targeted towards SMB to overcome the cha=
llenges posed by the new normal.
SIGN UP NOW (http://bit.ly/starcisco)

(bit.ly/starcisco)
http://bit.ly/starcisco

For any queries=2C email us at events@thestar.com.my (mailto:events@thesta=
r.com.my)

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<title>SMB's DIGITIZATION FOR NEW NORMAL</title>
<table style=3D"margin:0 auto;border-collapse:collapse;border-spacing:0;ba=
ckground-color:#FFFFFF;border-bottom:1px solid #ccc;" id=3D"Table_01" widt=
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g: 10px;border-bottom: 1px solid #ccc;-webkit-text-size-adjust: none;">

If you can't view this newsletter=2C please click <a href=3D"https://m=
ailchi.mp/2b71db1b68cf/learn-how-to-safeguard-your-business-while-enabling=
-remote-working-397577?e=3D500d5e5061" style=3D"text-decoration: underline;c=
olor: #444;-webkit-text-size-adjust: none;">here</a>

</td>

</tr>
<tr>
 <td style=3D"line-height: 0px;font-size: 0px;border-right: 1px solid #cc=
c;border-left: 1px solid #ccc;-webkit-text-size-adjust: none;" colspan=3D"=
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 <a href=3D"https://starmediagroup.us11.list-manage.com/track/click?u=
=3Dc3b272fb6bc371bd1dc838a09&id=3D68cb226fe9&e=3D500d5e5061" target=3D"_b=
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</td>

</tr>
<tr>
 <td style=3D"padding: 20px 30px 0 30px;background-color: #FFF;border-rig=
ht: 1px solid #ccc;border-left: 1px solid #ccc;-webkit-text-size-adjust: n=
one;">

<a style=3D"font-family: Arial=2C Helvetica=2C Tahoma=2C sans-serif;=
font-size: 14px;color: #FFF;text-decoration: none;text-align: center;margi=
n: 0 auto;width: 450px;line-height: 20px;padding: 15px;display: block;back=
ground-color: #1A75BB;-webkit-text-size-adjust: none;border-radius: 3px;"=
 href=3D"https://starmediagroup.us11.list-manage.com/track/click?u=3Dc3b27=
2fb6bc371bd1dc838a09&id=3D4e07d35d47&e=3D500d5e5061" target=3D"_blank"><s=
trong>Building a stronger foundation for cybersecurity is doing a better j=
ob educating and building employee awareness.
 </a>

</div>

</td>

</tr>
 <tr>
 <td style=3D"padding: 0px 30px 20px 30px;background-color: #FFF;border=
-right: 1px solid #ccc;border-left: 1px solid #ccc;-webkit-text-size-adjus=
t: none;">
 
 Click to read more from The Star Online!
 
 
Dear Sir / Madam=2C

<p style=3D"font-family: Arial=2C Helvetica=2C Tahoma=2C sans-serif;=
font-size: 14px;line-height: 18px;text-align: justify;color: #000;margin-b=
ottom: 0px;margin-top: 20px;-webkit-text-size-adjust: none;">Many have rea=
lised that technology is a must have - to stay competitive=2C resilient=2C=
 and relevant but an apparent global trend has been the rise of flexible a=
nd hybrid workplace=2C where the boundaries between work and the office ha=
ve been blurred indefinitely. As a result=2C companies are placing a highe=
r priority on cybersecurity to support this hybrid environment=2C in which=
 85% of companies believe that cybersecurity is now extremely or more impo=
rtant than before=2C according to the <a href=3D"https://starmediagroup.us=
11.list-manage.com/track/click?u=3Dc3b272fb6bc371bd1dc838a09&id=3D8e4a702f=
0d&e=3D500d5e5061" target=3D"_blank" style=3D"-webkit-text-size-adjust: n=
one;">Global Future of Secure Remote Work</a>.

<p style=3D"font-family: Arial=2C Helvetica=2C Tahoma=2C sans-serif;=
font-size: 14px;line-height: 18px;text-align: justify;color: #000;margin-b=
ottom: 0px;margin-top: 20px;-webkit-text-size-adjust: none;">Although digi=
tal transformation is aggressively advocated=2C it also brings immense pre=
ssure=2C especially for small to medium-sized businesses (SMBs)=2C as they=
 may face problems in rightsizing technology investment to drive growth. T=
his may mean investing in too much too soon=2C or not investing enough int=
o the right solutions. This is coupled with the fact that there is no =E2=
=80=98one-size-fits all=E2=80=99 solution or digital transformation roadma=
p that works exactly the same for every business - leading SMBs to feel confused=2C reserved and uncert=
ain about investing into more technology.
 
 <p style=3D"font-family: Arial=2C Helvetica=2C Tahoma=2C sans-serif;fo=
nt-size: 14px;line-height: 18px;text-align: justify;color: #000;margin-bot=
tom: 0px;margin-top: 20px;-webkit-text-size-adjust: none;">With the limite=
d budgets of smaller businesses=2C IT systems can be complex and costly to=
 maintain. Hence=2C leaders should first define their digital transformati=
on objective and develop a roadmap that will assist them to achieve that g=
oal. Now more than ever=2C SMBs need to be agile when digitising their=
 business models to support new ways of doing business in the new real=
ity=2C optimize their customer experiences and differentiate themselves to=
 remain resilient.
 
 <p style=3D"font-family: Arial=2C Helvetica=2C Tahoma=2C sans-serif;fo=
nt-size: 14px;line-height: 18px;text-align: justify;color: #000;margin-bot=
tom: 0px;margin-top: 20px;-webkit-text-size-adjust: none;">Companies must=
 learn to embrace a culture of experimentation=2C creating a space for the=
ir employees to try things without going through an exhaustive ROI exercis=
e and fighting for dollars. Simultaneously=2C leaders should encourage=
 and empower their teams towards a =E2=80=98try and fail=E2=80=99 befo=
re =E2=80=98try and succeed=E2=80=99 mentality in embracing a technologica=
l and digital transformation shift. 
 <p style=3D"font-family: Arial=2C Helvetica=2C Tahoma=2C sans-serif;fo=
nt-size: 14px;line-height: 18px;text-align: justify;color: #000;margin-bot=
tom: 0px;margin-top: 20px;-webkit-text-size-adjust: none;">WHO SHOULD ATTEND? The free l=
ive webinar will be beneficial for business owners=2C IT leaders as well as any level of the workforce who are impacted by=
 the rapidly changing business environment=2C brought about by the pandemi=
c.
 
 <p style=3D"font-family: Arial=2C Helvetica=2C Tahoma=2C sans-serif;fo=
nt-size: 14px;line-height: 18px;text-align: justify;color: #000;margin-bot=
tom: 0px;margin-top: 20px;-webkit-text-size-adjust: none;">Cisco aims to c=
ultivate and provide SMBs access to the same best-in-class technology i=
nnovation similarly used by corporates; but also ensuring that it is b=
est fitted for their business=2C balancing it with simplicity and usabilit=
y. Join us on Thursday=2C 5 November=2C at 8:30pm as Aseem J=
aved shares how you can effectively enable remote working while ensuring t=
hat businesses are protected against cybersecurity threats - along with Ci=
sco=E2=80=99s portfolio and approach targeted towards SMB to overcome the=
 challenges posed by the new normal.

</td>
</tr>
<tr>
 <td style=3D"padding: 0px 30px 0 30px;background-color: #FFF;border-righ=
t: 1px solid #ccc;border-left: 1px solid #ccc;-webkit-text-size-adjust: no=
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